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      • Faculty Publications  (545)

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      • February 2009
      • Case

      HP: The Computer is Personal Again

      By: Rajiv Lal and Cathy Ross
      In September 2008, Todd Bradley, executive vice president of Hewlett-Packard Company's Personal Systems Group (PSG), gathered his thoughts before a meeting with his top executives and managers for product design and marketing. On the agenda was a discussion of... View Details
      Keywords: Revenue; Product Positioning; Corporate Strategy; Computer Industry; Retail Industry
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      Lal, Rajiv, and Cathy Ross. "HP: The Computer is Personal Again." Harvard Business School Case 509-010, February 2009.
      • February 2009 (Revised July 2012)
      • Case

      Jieliang Phone Home! (A)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details
      Keywords: Compensation and Benefits; Job Design and Levels; Business Processes; Behavior; Motivation and Incentives; Manufacturing Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (A)." Harvard Business School Case 609-080, February 2009. (Revised July 2012.)
      • February 2009 (Revised August 2021)
      • Supplement

      Jieliang Phone Home! (B)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators—bright and capable young men and (mostly) women like Jieliang Hao—are motivated to improve line productivity through small innovations for faster assembly and have... View Details
      Keywords: Managing People; Motivation and Incentives; Behavior; Production; Innovation and Invention; Performance Productivity; Groups and Teams; Management Practices and Processes; Compensation and Benefits; Labor; Surveys; Decisions; Manufacturing Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (B)." Harvard Business School Supplement 609-081, February 2009. (Revised August 2021.)
      • February 2009 (Revised July 2012)
      • Supplement

      Jieliang Phone Home! (C)

      By: Willy Shih, Ethan Bernstein and Nina Bilimoria
      At Precision Electro-Tek's mobile phone manufacturing facility in southern China, thousands of operators - bright and capable young men and (mostly) women like Jieliang Hao are motivated to improve line productivity through small innovations for faster assembly and... View Details
      Keywords: Globalization; Compensation and Benefits; Surveys; Innovation and Invention; Management Practices and Processes; Production; Performance Productivity; Groups and Teams; Labor and Management Relations; Behavior; Motivation and Incentives; Manufacturing Industry; Telecommunications Industry; China
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      Shih, Willy, Ethan Bernstein, and Nina Bilimoria. "Jieliang Phone Home! (C)." Harvard Business School Supplement 609-082, February 2009. (Revised July 2012.)
      • January 2009 (Revised February 2011)
      • Case

      Solvay Group: International Mobility and Managing Expatriates

      By: Boris Groysberg, Nitin Nohria and Kerry Herman
      Marcel Lorent, head of International Mobility at Brussels-based Solvay Group, faces decisions on the expatriation status of four of his firm's talented executives. Each decision will impact the candidate's professional and personal life and will have implications for... View Details
      Keywords: Leadership Development; Globalized Firms and Management; Work-Life Balance; Talent and Talent Management; Residency; Employees; Brussels
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      Groysberg, Boris, Nitin Nohria, and Kerry Herman. "Solvay Group: International Mobility and Managing Expatriates." Harvard Business School Case 409-079, January 2009. (Revised February 2011.)
      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • 2008
      • Working Paper

      International Financial Integration and Entrepreneurial Firm Activity

      By: Laura Alfaro and Andrew Charlton
      We explore the relation between international financial integration and the level of entrepreneurial activity in a country. We use a unique firm-level data set in a broad sample of developed and developing countries, which enables us to present both cross-country and... View Details
      Keywords: International Financial Integration; Capital Mobility; Firm Entry; Capital Controls; Finance; Integration; Global Range; Capital; Entrepreneurship; Foreign Direct Investment; Developing Countries and Economies
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      Alfaro, Laura, and Andrew Charlton. "International Financial Integration and Entrepreneurial Firm Activity." Harvard Business School Working Paper, No. 07-012, August 2006. (Also NBER Working Paper No. 13118. NBER Working Paper Series, No. 13118, May 2007)
      • November 2008 (Revised November 2008)
      • Case

      Cyworld: Creating and Capturing Value in a Social Network

      By: Sunil Gupta and Sangman Han
      In May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999, and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea.... View Details
      Keywords: Customer Value and Value Chain; Consumer Behavior; Social and Collaborative Networks; Segmentation; Value Creation; South Korea
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      Gupta, Sunil, and Sangman Han. "Cyworld: Creating and Capturing Value in a Social Network." Harvard Business School Case 509-012, November 2008. (Revised November 2008.)
      • November 2008
      • Background Note

      Welcome to a Wireless World

      By: Stephen P. Bradley and Nancy Bartlett
      Wireless technologies and mobile devices have played crucial roles in the evolution of the digital ecosystem. This note looks at cell phones, smartphones, mobile technologies, and popular applications noting companies that are positioned to capture the value engendered... View Details
      Keywords: Business Ventures; Product; Mobile and Wireless Technology; Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Welcome to a Wireless World." Harvard Business School Background Note 709-445, November 2008.
      • July 2008 (Revised September 2009)
      • Case

      ASUSTeK Computer Inc. Eee PC (A)

      By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu
      ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details
      Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry
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      Shih, Willy C., Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh, and Ho Howard Yu. "ASUSTeK Computer Inc. Eee PC (A)." Harvard Business School Case 609-011, July 2008. (Revised September 2009.)
      • April 2008
      • Background Note

      Broadband and Video Games: Playing and Winning Together

      By: Stephen P. Bradley and Nancy Bartlett
      This note examines the relationship between video gaming devices (console, handhelds, mobile and PC) and gaming software development. The impact of broadband, wireless technologies and other innovations are also presented. View Details
      Keywords: Games, Gaming, and Gambling; Innovation and Invention; Relationships; Information Infrastructure; Applications and Software; Mobile and Wireless Technology; Entertainment and Recreation Industry; Technology Industry
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      Bradley, Stephen P., and Nancy Bartlett. "Broadband and Video Games: Playing and Winning Together." Harvard Business School Background Note 708-440, April 2008.
      • April 2008
      • Case

      Chunghwa Telecom Co., Ltd. (A)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chunghwa Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, who headed the job only three months earlier, after its prior chairman... View Details
      Keywords: Entrepreneurship; Governing Rules, Regulations, and Reforms; Employee Relationship Management; Leading Change; Organizational Change and Adaptation; Privatization; Competition; Telecommunications Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (A)." Harvard Business School Case 808-137, April 2008.
      • April 2008
      • Supplement

      Chunghwa Telecom Co., Ltd. (B)

      By: Paul W. Marshall, Michael Shih-ta Chen and Keith Chi-ho Wong
      In late November 2000, Chung Telecom Co., Ltd., the once-monopolized telecom operator owned by the Taiwanese government, was on its way to privatization. Mr. C.K. Mao, Chairman of the company, was headed the job only three months earlier, after its prior chairman... View Details
      Keywords: State Ownership; Jobs and Positions; Monopoly; Privatization; Competition; Decisions; Motivation and Incentives; Labor and Management Relations; Resignation and Termination; Compensation and Benefits; Price; Status and Position; Telecommunications Industry; Public Administration Industry; Taiwan
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      Marshall, Paul W., Michael Shih-ta Chen, and Keith Chi-ho Wong. "Chunghwa Telecom Co., Ltd. (B)." Harvard Business School Supplement 808-138, April 2008.
      • March 2008 (Revised March 2014)
      • Case

      Facebook

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
      As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
      Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
      • March 2008
      • Case

      Go Mobile

      By: Rajiv Lal and Catherine Ross
      Keywords: Telecommunications Industry
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      Lal, Rajiv, and Catherine Ross. "Go Mobile." Harvard Business School Case 508-023, March 2008.
      • March 2008 (Revised November 2008)
      • Case

      Sony Digital Entertainment, Japan

      By: Anita Elberse
      It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
      Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan
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      Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
      • February 2008 (Revised September 2008)
      • Case

      Apple Inc., 2008

      By: David B. Yoffie and Michael Slind
      In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
      Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Electronics Industry; Technology Industry
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      Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
      • December 2007
      • Background Note

      The Music Recording Industry: Digital Rocks

      By: Stephen P. Bradley and Nancy Bartlett
      Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details
      Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry
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      Bradley, Stephen P., and Nancy Bartlett. "The Music Recording Industry: Digital Rocks." Harvard Business School Background Note 708-463, December 2007.
      • December 2007 (Revised July 2011)
      • Case

      Leadership in Energy: Jim Rogers at Cinergy

      By: Boris Groysberg, Nitin Nohria, Colleen Kaftan and Geoff Eckman Marietta
      Jim Rogers, CEO of the energy company Cinergy, has led the company from the brink of bankruptcy to one of the premier energy companies through selecting a focused strategy, aligning the organization to support it, and mobilizing all the employees to implementation. The... View Details
      Keywords: Communication Strategy; Leading Change; Organizational Culture; Organizational Structure; Alignment; Corporate Strategy; Energy Industry
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      Groysberg, Boris, Nitin Nohria, Colleen Kaftan, and Geoff Eckman Marietta. "Leadership in Energy: Jim Rogers at Cinergy." Harvard Business School Case 408-097, December 2007. (Revised July 2011.)
      • October 2007
      • Module Note

      Managing Networked Businesses: Network Mobilization Module

      By: Thomas R. Eisenmann
      Keywords: Network Effects; Management
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      Eisenmann, Thomas R. "Managing Networked Businesses: Network Mobilization Module." Harvard Business School Module Note 808-079, October 2007.
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