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  • 25 Sep 2006
  • Research & Ideas

How Software Platforms Revolutionize Business

collaborate with partners; being able to manage the conflicts of interest inherent to such compete-collaborate relationships; knowing how to monetize the value created by the ecosystem (which member of the ecosystem is needed most—developers or end users—and how the... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 10 Sep 2013
  • First Look

First Look: September 10

Using transcripts from the English-language conference calls of non-U.S. firms, we find that linguistic complexity is positively associated with the language barriers in the firms' home country. We then show that conference calls that are more linguistically complex... View Details
Keywords: Sean Silverthorne
  • 22 Aug 2011
  • Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

participants would win from a high of $1,000 to a low of $0. The extra money did have an effect—but not nearly as much as the preference sorting. Among higher-skilled workers, the number of engineers who worked a minimum number of hours... View Details
Keywords: by Michael Blanding
  • 15 Aug 2005
  • HBS Case

Classic Cases Live On at HBS

how to price the new pile driver and hammer pads," recalls HBS professor emeritus Ben Shapiro, who supervised research assistant Jeffrey Sherman (HBS MBA '79) in his preparation of the case. "As it happened, in first-year... View Details
Keywords: by Garry Emmons
  • 28 Aug 2012
  • First Look

First Look: August 28

short-term oriented investor base. Moreover, we find that short-term oriented firms have higher stock price volatility, and that this effect is mitigated for firms with more long-term investors. We also find that short-term oriented firms... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2013
  • First Look

First Look: April 2

ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian coffee industry View Details
Keywords: Sean Silverthorne
  • 21 Dec 2010
  • First Look

First Look: December 21

(its stock price was down more than 70% during 2008); and third, Rohm's forecast sales, earnings, and value declined precipitously thereby reducing its attractiveness as an acquisition target. Given this confluence of events, Dow sued to... View Details
  • 12 Feb 2013
  • First Look

First Look: Feb. 12

static, envy-free equilibria. Furthermore, convergence is efficient, and the entry of low-quality advertisers does not slow convergence. Because our approach predominantly relies on assumptions common in the sponsored search literature,... View Details
Keywords: Sean Silverthorne
  • 20 Jan 2017
  • Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

same time advertises directly to consumers to generate demand that pulls the product off retail shelves. In the same way, President Trump must push his agenda through Congress, but strong popular support backing the agenda will help... View Details
Keywords: by Christina Pazzanese
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

Geradin Abstract—Many of the largest and most successful businesses today rely on providing services at no charge to at least a portion of their users. For consumers, it is easy to celebrate free service. At least in the short term, free services are often high... View Details
Keywords: Dina Gerdeman
  • 29 Mar 2010
  • Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

A&P lost that position. This fact it learned the hard way in 1972 when it launched a price war. The hostilities were conducted under the banner of WEO, which was supposed to stand for "Where Economy Originates." This ugly, clumsy... View Details
Keywords: by Martha Lagace; Auto; Retail; Technology
  • 01 Dec 2017
  • News

Yoga Inc.

global brand advertising campaign called This Is Yoga. The spots include zero yoga as a physical practice. Olympic gold medalist volleyballer Kerri Walsh Jennings, Australian pop artist CJ Hendry, Beijing drummer Shi “Atom” Lu, London... View Details
Keywords: Deborah Halber
  • 03 Mar 2015
  • First Look

First Look: March 3

advertising strategy, and leather sourcing issues. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/514078-PDF-ENG Harvard Business School Case 815-070 The Grommet The Grommet, an online product launch platform, was at the... View Details
Keywords: Sean Silverthorne
  • 25 Apr 2005
  • Research & Ideas

New Learning at American Home Products

preparations; publicly advertised medicinal, pharmaceutical and dentifrice preparations; food products; household products; cosmetics and toilet preparations; and chemicals, organic colors and pigments, dye stuffs and intermediates."... View Details
Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were... View Details
Keywords: Re: Andi Wang
  • 04 Dec 2018
  • First Look

New Research and Ideas, December 4, 2018

of needed capital. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55334 2018 Handbook of Healthcare Analytics: Theoretical Minimum for Conducting 21st Century Research on Healthcare Operations Competing Interests By:... View Details
Keywords: Dina Gerdeman
  • 19 Jun 2012
  • First Look

First Look: June 19

Hongyi Li Publication:European Business Review (May-June 2012) Abstract An abstract is unavailable at this time. Read the article: http://www.europeanbusinessreview.com/?p=6417 The Flattening Firm—Not As Advertised Author:Julie Wulf... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details
Keywords: Sean Silverthorne
  • 30 Apr 2001
  • Research & Ideas

New Paths to Success in Asia

selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."... View Details
Keywords: by Alejandro Reyes & Deborah Blagg
  • 30 Jan 2018
  • First Look

January 30, 2018

practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne