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Show Results For
- All HBS Web
(1,304)
- People (5)
- News (452)
- Research (526)
- Events (5)
- Multimedia (17)
- Faculty Publications (171)
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- 12 Apr 2010
- Research & Ideas
One Report: Better Strategy through Integrated Reporting
ensure a sustainable society. The second reason is that the simplification from One Report's single message to all stakeholders is a key element of improving corporate disclosure and transparency. Philips cited both of these reasons in... View Details
Keywords: by Martha Lagace
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
audience’s attention and empathy, but that failed to offer a compelling reason to believe in and purchase the product. A notable exception was an ad for E-Trade that deftly used many Americans’ post-Great Recession concerns about the safety of their retirement savings... View Details
- 01 Oct 2001
- What Do You Think?
Will Information Technology Really Turn Organizations Upside Down This Time?
Summing Up Do not read too much into a possible relationship between the development of information technology and the incidence of "upside-down" management. That's the overwhelming message from responses to the column raising... View Details
Keywords: by James Heskett
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
to craft a more effective message to, and to get lucrative insights from, the shopping public would be well advised to listen to what Underhill and Zaltman have to say. Following are some of their communication secrets. Examine the View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
Mobilization By: Marx, Benjamin, Vincent Pons, and Tavneet Suri Abstract—Voter mobilization campaigns face trade-offs in young democracies. In a large-scale experiment implemented in 2013 with the Kenyan Electoral Commission (IEBC), text View Details
Keywords: Carmen Nobel
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
whether you can buy T Mobile? The U.S. Department of Justice. Who decided it was a good idea to send consumers a text message before they exceeded data limits on their cell phones? The Federal Communications Commission. But there are... View Details
Keywords: by Sean Silverthorne
- 08 Jun 2010
- First Look
First Look: June 8
and so on—has the perverse effect of making you just like everyone else. Youngme's message is simple: Get off the competitive treadmill that's taking you nowhere. Aspire to offer the world something that is meaningfully... View Details
Keywords: Martha Lagace
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
mail messages with them and checked Bain's "people finder" database for more contacts. Eventually she connected with nine partners and several managers who had developed growth strategies for financial services institutions. She... View Details
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
for AI acceptance: messages simply labeled as coming from AI were rated as less helpful than those that actually came from a chatbot. “My prediction is that every single employee one day will have their own communication bot, just like... View Details
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
sensors in the units report when the cans are full, enabling cities to optimize pickup routes and save money. Even with initial growth, however, the company wondered why it wasn’t selling even more trash products to more customers. It turns out that the usually... View Details
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
"Sometimes advertisers say that they're creative and can't be constrained by science or academic research," he says. "But this isn't really a constraint, and our results show that it can help advertisers achieve the goal of getting their View Details
- 09 Mar 2009
- Research & Ideas
How to Revive Health-Care Innovation
solutions to make care accessible and affordable. That's the message of HBS professor Clayton M. Christensen and colleagues in their new book, The Innovator's Prescription: A Disruptive Solution for Health Care (McGraw-Hill, 2009).... View Details
- 03 Sep 2013
- First Look
First Look: September 3
organizational design so as to reinforce and enable each other. August 2013 Harvard Business Review 91, no. 9 (September 2013): 68-76 Great Leaders Who Make the Mix Work By: Groysberg, Boris, and Katherine Connolly Abstract—Business leaders send a powerful View Details
Keywords: Sean Silverthorne
- 06 Sep 2005
- Research & Ideas
The Best Place for Retirement Funds
think that message is important. If households get discouraged by the complicated array of investment opportunities, complicated tax rules, and seemingly capricious nature of returns, then they are losing sight of what really matters for... View Details
Keywords: by Ann Cullen
- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
"a sorry receiver," followed by a message for Crabtree: "Don't you ever talk about me!" Twitter members reacted forcefully and en masse, to the point that major news networks published stories with headlines like... View Details
- 02 Nov 2016
- What Do You Think?
Are Employees Becoming Job 'Renters' Instead of 'Owners'?
because it sends a message to other managers about the importance of assuming an ownership mentality toward the business and its customers. Flash forward to the recent disclosure by the leadership of Wells Fargo that it fired 5,300 of its... View Details
Keywords: by James Heskett
- 29 Jun 2007
- First Look
First Look: June 29, 2007
and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its... View Details
Keywords: Martha Lagace
- 13 Oct 2015
- First Look
October 13, 2015
desirable, if their message needs reinforcement, and if they are opting for the technology they want others to use. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49666 October 2015 Harvard Business Review How Smart,... View Details
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
Earth Day focuses the world's attention on the both the dangers and opportunities facing the planet. But sustainability and the intersection between business and the environment are issues that need to be addressed all the time, as cities grow, resources diminish, and... View Details
- 20 Jun 2011
- Lessons from the Classroom
Fame, Faith, and Social Activism: Business Lessons from Bono
lyrics of most U2 songs. "It was like a huge baptism," she says, referring to the Christian ethos of some of the music, alongside the political and social messages of songs like "Sunday Bloody Sunday" (violence in Northern Ireland),... View Details