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Show Results For
- All HBS Web
(1,299)
- People (5)
- News (449)
- Research (525)
- Events (5)
- Multimedia (17)
- Faculty Publications (173)
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- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
introduction of stretch goals was also accompanied by both positive and negative incentives. The message to the frontline, whether intentional or not, was hit the goal; don’t necessarily tell us how you did it. The result, as we know,... View Details
Keywords: by James Heskett
- 06 Dec 2013
- Op-Ed
HBS Faculty Remember Nelson Mandela
what goes on in any organization or community sliding downhill—suppression of information, group vs. group antagonisms, isolation and self-protection, passivity and hopelessness. He began the turnaround with messages of optimism and hope,... View Details
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
e-mails. But the message takes hold only if he or she also signals a dislike of disruptive, divisive behaviors by pointedly—and, if necessary, publicly—criticizing them. At Beth Israel Deaconess Medical Center, the chiefs of medicine,... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
converse with individual consumers and follow through with messages adapted to their unique needs and interests. Direct mail and the telephone, however, have been relatively expensive to employ on a mass-market scale. Now, digital... View Details
Keywords: by Peter K. Jacobs
- 30 Jul 2013
- First Look
First Look: July 30
Investment and South Africa (B) Incoming and outgoing foreign direct investment in an environment of politics, geography, globalization, and history. Updates the 2006 case to 2012. The subsequent six years only reinforce the message of... View Details
Keywords: Anna Secino
- 02 Aug 2016
- First Look
August 2, 2016
requested amount generates a small increase in the settlement rate. However, for the same reduced request, a message informing infringers of the price reduction and acknowledging the possible unintentionality generate a large increase in... View Details
Keywords: Sean Silverthorne
- 29 Apr 2013
- Research & Ideas
Are First-Time Buyers Left Out of Real Estate’s Rebound?
this recovery has not been as robust as those in the past. There are some mixed messages coming out of Washington as well. President Obama wants to accelerate the housing recovery, because it is such an important part of our economy and... View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
the country's first public access technology center established in an inner city, said the center has 26 computers plus video and music editing equipment, and offers residents classes in computer programming. The center is conspicuously located in Harlem to send a... View Details
Keywords: by Dina Gerdeman
- 22 Mar 2016
- First Look
March 22, 2016
Vaccinations Evive Health is a company that manages communication campaigns on behalf of health insurance plans and large employers. Using big data techniques and insights from behavioral economics, Evive deploys targeted and effective View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
behavior (for example, by messaging users more frequently), when they were advertising. The researchers monitored views of each restaurant’s Yelp page, requests for directions, calls placed to the restaurant, and visits to its home page.... View Details
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
Lal says. “It takes only one bad apple to destroy that trust.” Lesson 6: Keep products simple It’s best to launch mobile money services with a single or limited amount of product offerings that is easy to understand and promoted through a simple marketing View Details
- 18 Nov 2010
- Research & Ideas
GM’s IPO: Back to the Future
challenging situation, I see this as a unique and potentially crucial inflection point for GM (another one may not come again for years). Executing on quality, innovation, and messaging can help the company maintain its position and even... View Details
- 23 May 2000
- Research & Ideas
The Emerging Art of Negotiation
distance (how social hierarchies affect negotiation), context of communication (the degree to which messages inherit meaning from the setting in which they are delivered), and different conceptions of time (whether negotiators from... View Details
Keywords: by Martha Lagace
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
the importance of delivering a consistent message to different stakeholders, and the risks and rewards of introducing external financial information into a firm's planning and operations activities. Martha Lagace: What important themes do... View Details
- 14 Nov 2006
- First Look
First Look: November 14, 2006
group messaging software—which the author has dubbed, collectively, Enterprise 2.0—that allow for more spontaneous, knowledge-based collaboration. These new tools, the author contends, may well supplant other communication and knowledge... View Details
Keywords: Sean Silverthorne
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
communicating both the business benefits (including the risk of not changing) (and for employees) ‘what’s in it for me.’” The predominant message of respondents was that culture change is a complex process often requiring years to... View Details
Keywords: by James Heskett
- 29 May 2014
- Research & Ideas
Research Symposium 2014
difference," Edmondson said. Inclusive leaders exhibit three characteristics that lower the fear of speaking up among their employees: such leaders are accessible, proactively invite input, and acknowledge their own fallibility. "Small enabling View Details
- 19 Jun 2013
- Research & Ideas
Analyzing Institutions to Solve Big Problems
values by sharing stories about their institutions. Indeed, they have discovered that pastors of so-called megachurches publish an unusually large number of books, not only to connect to church members, but to spread the message to an... View Details
Keywords: by Carmen Nobel & Anna Secino
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
against and refusing service to WikiLeaks. The attacker and the cause? A crowd (I don't know what else to call it, since it is not an organized group) that calls itself Anonymous and that was spawned by ideas exchanged on an Internet View Details
Keywords: by James L. Heskett
- 02 Jan 2008
- Research & Ideas
Most Popular Stories 2007
messages I received were that if leadership involves control, it is only over setting an organization's course and priorities." HBS Cases: How Wikipedia Works (or Doesn't) For HBS professor Andrew McAfee, Wikipedia is a surprisingly... View Details
Keywords: by Sean Silverthorne