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Show Results For
- All HBS Web
(1,215)
- People (5)
- News (452)
- Research (535)
- Events (5)
- Multimedia (18)
- Faculty Publications (169)
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Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School
Message Donation Experiment By: Katerina Linos, Laura Jakli & Melissa Carlson 2021 | American Political Science Review 115, no. 1 As government welfare programming contracts and NGOs increasingly assume core aid functions, they must... View Details
- 01 Dec 2023
- News
Case Study: Staking a Claim
Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
- 03 Dec 2020
- Research & Ideas
Cut Payroll Costs with Transparency, Fairness, and Compassion
2020. “We told them all, there’s no issue, you’re all going to be working now through year-end. No layoffs, no nothing,” Moynihan said. Citi and Wells Fargo communicated similar messages to their employees. Marc Benioff, CEO of... View Details
Keywords: by Boris Groysberg and Sarah Abbott
- 17 Apr 2022
- Book
How to Avoid the 'Ethical Slide' That Leads Companies Astray
question-and-answer format that’s accessible for everyone from C-suite executives to business students. It covers a wide range of topics, from the basics of ethical behavior and legal liabilities to the cultivation of best practices and the role of whistleblowers. One... View Details
Keywords: by Lane Lambert
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales View Details
- 01 Mar 2021
- Research & Ideas
How Systemic Racism Can Threaten National Security
military enrollment at the onset of World War II. He found that Black people were 90 percent more likely to sign up for military service—potentially putting their lives on the line—in communities with less overt discrimination. “For policymakers, the View Details
Keywords: by Rachel Layne
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details
- 01 Mar 2024
- News
Case Study: Testing the Waters
nearly $1 billion in sales says that Cure is mining a big TAM (total addressable market) and has room to grow there. Cure can focus marketing messages on hydration while adding some adjacency products. Many firms do that without brand... View Details
- 01 Mar 2010
- News
John Crowley’s Extraordinary Measures
characters “captured the spirit of the family,” and “there was a lot of good humor” that evoked laughter from the research audience, Crowley notes. But he also saw tears in the eyes of audience members, who also clapped at the end. The View Details
- Web
Working Groups Update | About
months ahead, we will aim to understand and advise the Dean and the broader HBS community how free expression in various contexts—including hateful speech—intersects with the values members of the HBS community commit to uphold, namely: mutual respect, honesty and... View Details
- 20 Oct 2008
- Research & Ideas
The Seven Things That Surprise New CEOs
learn about events after the fact. You hear concerns and dissenting views through the grapevine rather than directly. Surprise Four: You Are Always Sending A Message Warning signs: Employees circulate stories about your behavior that... View Details
- 10 Feb 2023
- Research & Ideas
COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated
results are important for health agencies as well, in that they show online platforms provide another tool for public health officials and nonprofit leaders to use in their messaging campaigns. “Social media can be a cost-effective way to... View Details
- Blog
Is AI Coming for Your Job?
irrelevant construct when considering how to harness generative AI capabilities. Processes ranging from negotiating contracts with vendors to developing marketing messages will be redesigned from the ground up in order to exploit the full... View Details
- 21 Nov 2019
- Research & Ideas
Do TV Debates Sway Voters?
give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details
Keywords: by Danielle Kost
- 06 Aug 2019
- Blog Post
Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling
messages in Hindi cinema are universal, and often more uplifting than other stories I consume — they remind me that anything is possible.” Media was an escape: it introduced me to worlds that weren’t my own. Stories create spaces for... View Details
- 30 Jun 2022
- News
Scaling Hope
programs of treatment providers like Hazelden Betty Ford and Caron Treatment Centers. His ultimate message is one of hope. That’s what he didn’t know in the beginning: “I wish I had known that there was hope, a lot of hope, and that... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader’s attention is more challenging than ever. Faculty Books How the Harvard Business School Changed... View Details
Keywords: podcasts
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
evangelists," as well as appealing and effective products that inspired consumer loyalty—held sway over the popularization of beauty products that were just emerging for all women, black as well as white. All told, her central View Details
- 11 May 2009
- Research & Ideas
The IT Leader’s Hero Quest
our Customer Service address," continued Ruben, "about three per second, each with no text in the body of the message and a one word subject line that says, 'Gotcha.'" "Gotcha?" "Yes. It's like 'Gotcha,... View Details
Keywords: by Martha Lagace
- 07 May 2012
- Research & Ideas
The Art of Haggling
of bargaining, while in Getting to YES, Harvard Law School Professor Roger Fisher and Harvard Negotiation Project Senior Fellow William Ury advocated for an approach that can benefit both parties. Fisher and Ury's message took hold, given... View Details
Keywords: by Katie Johnston