Messaging - Publications - Faculty & Research

09 Jan 2020
Book

Rethinking Business Strategy in the Age of AI

The Pichai announcement provided a clear message and wake-up call. For Google’s employees, technical as well as business focused, this was a signal to develop an in-depth understanding of AI and drive its application across every aspect... View Details

Keywords: by Dina Gerdeman

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

visit the nation and share their experiences with their followers, pushing authentic messages to key consumer groups, such as affluent parents. Establishing street CRED Switzerland, Germany, and Japan dominate brand rankings.... View Details

Keywords: by Danielle Kost; Tourism

28 Jan 2020
Book

Advanced Leadership Requires More Than Outside-The-Box Thinking

benefits from Principals Connect; they seemed to feel that something was being imposed on them from outside. Outside? Hallquist was starting in her home community where everyone knew her. She had to hone her message and tell the right... View Details

Keywords: by Sean Silverthorne

23 Jul 2012
Research & Ideas

The Power of Conversational Leadership

obvious risk of uncontrolled messaging, but the authors report that the rewards of inclusion often outweigh the risks. A traditional command-and-control company will filter a bunch of top-down messages through the communications... View Details

Keywords: by Carmen Nobel

Web

Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

as charities. Despite the blurred distinction, all mission-driven start-ups will eventually face a stark choice about which legal structure to adopt, and they need to make it carefully, because it’s hard to undo . Fundraising for Stigmatized Groups: A Text View Details

01 Dec 2023
News

Case Study: Staking a Claim

(like a blog) and search engine marketing won’t be particularly effective if no one is looking. My advice: Before you build an audience, borrow someone else’s. Home in on where your customers are already gathering, and whom they trust for advice on these topics, and... View Details

Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

will appear in a forthcoming issue of the Journal of Marketing Research. The research could help retailers and marketers decide when it's best to lead with price, which products work best with that strategy, and how to frame sales View Details

Keywords: by Carmen Nobel; Retail

Web

Logging In - Research Computing Services

session," click "Create a new GNOME virtual desktop” and click "Continue." On the next few pages leave the default setting and check "Don't show this message again." The virtual desktop then appears. Congrats. You are now on one of two... View Details

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

give candidates equal access to voters, and monitoring the accuracy of handouts and social media posts that campaigns share. “It’s important to make sure that all campaigns are able to get their message out through these powerful... View Details

Keywords: by Danielle Kost

19 Jan 2024
News

The Values and Virtues of a Quick Fix

So using the short-form video. Yes, get out there in the traditional spaces, but also use the video camera in everybody's pocket to reinforce the message that you're trying to send. DM: The book culminates in a chapter that focuses on... View Details

01 Mar 2024
News

Case Study: Testing the Waters

nearly $1 billion in sales says that Cure is mining a big TAM (total addressable market) and has room to grow there. Cure can focus marketing messages on hydration while adding some adjacency products. Many firms do that without brand... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

01 Mar 2021
Research & Ideas

How Systemic Racism Can Threaten National Security

military enrollment at the onset of World War II. He found that Black people were 90 percent more likely to sign up for military service—potentially putting their lives on the line—in communities with less overt discrimination. “For policymakers, the View Details

Keywords: by Rachel Layne

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

results are important for health agencies as well, in that they show online platforms provide another tool for public health officials and nonprofit leaders to use in their messaging campaigns. “Social media can be a cost-effective way to... View Details

Keywords: by Scott Van Voorhis; Health; Technology

12 Jun 2023
Blog Post

What Does PRIDE at HBS Mean to You?

Harvard, and/or Boston, please reach out to pride@studentclubs.hbs.edu and your message will be forwarded to the club’s Admissions Liaisons team of current MBA students. View Details

Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

will give the world something new.” Edwin Land, "Annual Christmas Message to Employees of the Polaroid Corporation," December 23, 1942 4 Edwin Land defined greatness as bringing "to the world a wonderful and special way of solving... View Details

07 May 2012
Research & Ideas

The Art of Haggling

of bargaining, while in Getting to YES, Harvard Law School Professor Roger Fisher and Harvard Negotiation Project Senior Fellow William Ury advocated for an approach that can benefit both parties. Fisher and Ury's message took hold, given... View Details

Keywords: by Katie Johnston

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

2020. “We told them all, there’s no issue, you’re all going to be working now through year-end. No layoffs, no nothing,” Moynihan said. Citi and Wells Fargo communicated similar messages to their employees. Marc Benioff, CEO of... View Details

Keywords: by Boris Groysberg and Sarah Abbott

03 Nov 2023
News

Global Networking Night; Sweden Club Holds Climate Forum

was aimed at synthesizing the messages from global conversations on climate change to find clear avenues for swift, coordinated action. “Climate change is undeniably one of the most pressing challenges of our time, threatening not just... View Details

Keywords: Margie Kelley

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

to win. You could have fun with Gatorade, but only after you'd won the game. Quaker's corporate temperament was perfectly attuned to the achievement-oriented message of Gatorade. But Snapple isn't about accomplishing an objective; it's... View Details

Keywords: by John Deighton; Food & Beverage

01 Dec 2023
News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details

Keywords: podcasts

Publications