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  • 05 Dec 2017
  • Research & Ideas

What We've Learned from 101 Entrepreneurs in Emerging Markets

and Kolkata, India—where the interest of researchers, educators, and archivists has been extraordinary. Our presentations in management conferences that are interested in emerging markets have been very well attended. We’re also starting to see View Details
Keywords: by Sean Silverthorne
  • Web

Global Entrepreneurship - Course Catalog

media and in the classroom. Global Entrepreneurship develops strategies for entrepreneurs and investors in these emerging ecosystems around the globe. The course will have cases from 26 different countries on every continent. The course... View Details
  • 01 Apr 1997
  • News

Facing the Music

record in the media - otherwise known as "pull." "The approach you use depends on whether or not you have what you sense is a 'radio-friendly' hit," says Boberg. "If you do, you take it to radio. If it's an album that has overall power... View Details
Keywords: Marguerite Rigoglioso
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

provides detailed contents to discuss the challenges involved in transforming the sales strategy of a well-established firm. Purchase this case:https://hbsp.harvard.edu/product/519054-PDF-ENG Harvard Business School Case 719-408 The De... View Details
Keywords: Dina Gerdeman
  • 03 Mar 2015
  • First Look

First Look: March 3

music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2012
  • First Look

First Look: November 20

advertising agency services and the slow pace of change over several decades. We model an agency's decision as a tradeoff between the fixed cost to the advertiser of establishing a relationship with an agency and pecuniary economies of scale from View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy-and start moving both revenue generation and strategy integration into HBR's... View Details
Keywords: Sean Silverthorne
  • 04 Apr 2017
  • First Look

First Look at New Research, April 4

activists (e.g., social movement organizations vs. religious groups and activist investors) rely on dissimilar tactics (e.g., boycotts and protests vs. lawsuits and proxy votes). Further, we show how protests and boycotts drag companies “through the mud” with View Details
Keywords: Sean Silverthorne
  • Web

Faculty & Advisors | MBA

to entering the HBS Doctoral Program, Eisenmann spent eleven years as a management consultant at McKinsey & Company, where he was co-head of the Media and Entertainment Practice. Blog: Platforms & Networks Twitter: @teisenmann Roberto... View Details
  • 07 Aug 2007
  • First Look

First Look: August 7, 2007

Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported BBC-branded content around the globe through all formats, including magazines,... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage industry firm PepsiCo is cited in support of... View Details
Keywords: Sean Silverthorne
  • 01 Feb 1998
  • News

Running Up the Score

television have always been mutually beneficial - sports provide television with a source of programming and content and a way of attracting viewers for other, nonsports program offerings. And for the four principal sports leagues, the... View Details
Keywords: Garry Emmons
  • 01 Feb 1997
  • News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

intellectual content of the field. That same year, under the leadership of Paula Barker Duffy (MBA '77), then administrative director of External Relations, the School's Division of Research conducted a survey that provided a new... View Details
Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons
  • 01 May 2007
  • First Look

First Look: May 1, 2007

Casadesus-Masanell and Andres Hervas-Drane Abstract We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server... View Details
Keywords: Sean Silverthorne
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

of sugary drinks. Four well-powered, incentive-compatible experiments evaluate two possible ways in which firms might comply with such a policy: bundles (i.e., dividing the contents of oversized cups into two regulation-sized cups) and... View Details
Keywords: Sean Silverthorne
  • 01 Jun 1996
  • News

Class Acts

in college." Kapoor puts his time-management skills to the test by playing a leadership role in a host of other HBS activities as well. Interested in the convergence of the various media, in 1995 he spearheaded the formation of an organization known as New View Details
  • 02 Apr 2019
  • First Look

New Research and Ideas, April 2, 2019

television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a massive View Details
Keywords: Dina Gerdeman
  • 19 Jul 2011
  • First Look

First Look: July 19

provider must decide whether to IPO or accept an offer to be acquired by Euromoney, a global publishing and information content provider that is eager to launch an Internet information service. The case contains a term sheet that can be... View Details
Keywords: Sean Silverthorne
  • 10 Mar 2015
  • News

Women in Tech: Breaking the Digital Ceiling

pitching. Her 2014 paper on the topic produced headlines: Investors prefer attractive men. Even when the content of the pitches—as observed both in lab experiments and in the field—was the same, attractive men were significantly more... View Details
Keywords: April White
  • 09 Jan 2006
  • Research & Ideas

What Really Drives Your Strategy?

way: that sometimes the content of strategy can come from the operating levels of the firm. So it's not just that resource allocation "gets in the way of implementation," it's that research allocation can lead firms in a whole... View Details
Keywords: by Martha Lagace