Markets In Health Care - Publications - Faculty & Research

October 1981 (Revised June 1985)
Case

Vicks Health Care Division: Project Scorpio (B1)

To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of copy testing, and further test market results. Students have to choose between the two names and positionings, as well... View Details

Keywords: Product Positioning; Health Care and Treatment; Product Launch; Health Industry

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Article

Using the Balanced Scorecard for Successful Health Care M&A Integration

By: Robert S. Kaplan

The failure of merged organizations to achieve stated goals is commonplace. In health care, the challenge is exacerbated by the industry’s third-party payer system and multiple stakeholders, especially the physicians in the merging entities. This article describes how... View Details

Keywords: Health Care and Treatment; Mergers and Acquisitions; Integration; Balanced Scorecard

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February 2019
Article

Physician Beliefs and Patient Preferences: A New Look at Regional Variation in Health Care Spending

By: David Cutler, Jonathan Skinner, Ariel Dora Stern and David Wennberg

There is considerable controversy about the causes of regional variations in health care expenditures. Using vignettes from patient and physician surveys linked to fee-for-service Medicare expenditures, this study asks whether patient demand-side factors or physician... View Details

Keywords: Health Care and Treatment; Spending; Geographic Location; Values and Beliefs

Citation

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2012
Chapter

Consumer-Driven Health Care: Conquering Health Care Cost and Quality Demons

By: Regina E. Herzlinger

Keywords: Health Care and Treatment; Cost Management; Quality; Demand and Consumers; Health Industry

Citation

01 Mar 2006
News

Using IT to Heal U.S. Health Care

costs, and widespread patient frustration. The cure for these ailments lies in better use of health-care technology, says David J. Brailer, national coordinator for Health Information Technology, a newly... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

10 Nov 2016
News

What the Trump Administration Needs to Do About Health Care

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly... View Details

Keywords: by Paul Guttry; Health; Health

18 Mar 2022
Blog Post

The Health Care Conference and the Convening Power of HBS

returning after graduating. She is also a Flare Capital Scholar. The very first time I visited HBS was for the Health Care Conference in 2018. A friend of mine from undergrad... View Details

01 Oct 2009
News

Outcome Measurement Language in March 2010 U.S. Health Care Legislation

21 May 2020
News

Using the Balanced Scorecard for Successful Health Care M&A Integration

Article

Améliorer la coordination des soins: Enjeux et stratégies États-Unis/France [Improving Care Coordination: Challenges and Strategies in the U.S. and in France]

By: Maryaline Catillon

Keywords: Health Policy; Hospital Management; Care Coordination; Health; Health Care and Treatment; Health Industry

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26 Oct 2015
News

Athenahealth CEO Jonathan Bush: A Disruptive Force in Health Care

Keywords: Hospitals; Health, Social Assistance

March 2015 (Revised June 2015)
Case

Medalogix

By: Richard G. Hamermesh and Matthew G. Preble

This case examines an exciting new approach to health care that will help care providers identify when hospice services are the appropriate type of care for patients. The company, Medalogix, already has a product on the market that uses a proprietary algorithm to... View Details

Keywords: Health Care; Health Care Entrepreneurship; Health Care Services; Implementing Strategy; Dissemination; Innovation; Market Selection; Health; Health Care and Treatment; Analytics and Data Science; Marketing Strategy; Innovation and Management; Innovation Strategy; Health Industry; United States

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24 Apr 2014
News

Leading a community of health care providers

As CEO and chairman of the board of DaVita HealthCare Partners Inc., Kent Thiry (MBA 1983) has built the second-largest kidney dialysis company in the world. He oversees 2,074 outpatient dialysis centers that serve 163,000 people View Details

April 2009 (Revised May 2010)
Case

Partners In Health: HIV Care in Rwanda

By: Michael E. Porter, Scott S. Lee, Joseph Rhatigan and Jim Yong Kim

In 2005, Partners in Health (PIH) was invited by the Rwandan Ministry of Health to assume responsibility for the management of public health care in two rural districts in Eastern Rwanda and create an HIV treatment program at these sites. PIH successfully implemented a... View Details

Keywords: Developing Countries and Economies; Health Care and Treatment; Health Testing and Trials; Medical Specialties; Service Delivery; Nonprofit Organizations; Expansion; Health Industry; Rwanda

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10 Mar 2015

Health Care Sector at HBS Webinar

This webinar will provide an overview of the resources available at HBS to students coming from (or who are interested in pursuing a career in) health care. A member of our Career and Professional... View Details