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Publications

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      • Faculty Publications  (610)

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      • 2007
      • Working Paper

      The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices

      By: Muriel Niederle and Alvin E. Roth
      New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990's, after which the match was abandoned. This provides an opportunity to study the effects of a match, by observing the differences in the outcomes and... View Details
      Keywords: Health; Employment; Marketplace Matching; Selection and Staffing; Job Offer; Compensation and Benefits; Health Industry
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      Niederle, Muriel, and Alvin E. Roth. "The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices." NBER Working Paper Series, No. 13529, October 2007.
      • August 2007 (Revised November 2008)
      • Case

      Biocon: Launching a New Cancer Drug in India

      By: Sunil Gupta and Das Narayandas
      Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
      Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
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      Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
      • June 2007 (Revised March 2011)
      • Case

      The CW: Launching a Television Network

      By: Anita Elberse and S. Mark Young
      In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
      Keywords: Advertising; Customer Relationship Management; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Product Launch; Strategic Planning; Networks; Media and Broadcasting Industry
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      Elberse, Anita, and S. Mark Young. "The CW: Launching a Television Network." Harvard Business School Case 507-050, June 2007. (Revised March 2011.)
      • June 2007 (Revised January 2008)
      • Case

      The Vanguard Group, Inc. in 2006 and Target Retirement Funds

      By: Luis M. Viceira
      The Vanguard Group is one of the largest asset managers in the U.S., with over $1 trillion in assets, ninety percent of which are mutual fund assets, and more than 12,000 employees at year-end 2006. Vanguard has built a strong reputation as the manager of reference for... View Details
      Keywords: Asset Management; Investment Funds; Personal Finance; Brands and Branding; Retirement; Trust; Financial Services Industry; United States
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      Viceira, Luis M. "The Vanguard Group, Inc. in 2006 and Target Retirement Funds." Harvard Business School Case 207-129, June 2007. (Revised January 2008.)
      • June 2007 (Revised August 2007)
      • Case

      Dressen (Abridged) (A)

      By: Thomas R. Piper
      John Lynch, CEO of the Dressen Division of Westinghouse, was elated by the proposed leveraged buyout by the private equity firm, Warburg Pincus Ventures. The buyout would rid the division of a 'bad' parent and place the division's destiny in its own hands. A recently... View Details
      Keywords: Leveraged Buyouts; Restructuring; Forecasting and Prediction; Private Equity; Bids and Bidding; Valuation
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      Piper, Thomas R. "Dressen (Abridged) (A)." Harvard Business School Case 207-125, June 2007. (Revised August 2007.)
      • May 2007 (Revised July 2011)
      • Case

      The West German Headache Center: Integrated Migraine Care

      By: Michael E. Porter, Clemens Guth and Elisa M. Dannemiller
      Describes the joint efforts of the German health plan KKH and Essen University Hospital to develop an integrated practice unit (IPU), and the West German Headache Center's efforts to improve the quality of migraine care. Provides an overview of the German health care... View Details
      Keywords: Business Model; Health Care and Treatment; Medical Specialties; Industry Structures; Service Delivery; Integration; Health Industry; Germany
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      Porter, Michael E., Clemens Guth, and Elisa M. Dannemiller. "The West German Headache Center: Integrated Migraine Care." Harvard Business School Case 707-559, May 2007. (Revised July 2011.)
      • May 2007 (Revised April 2008)
      • Case

      Tiger-Tread

      By: Rohit Deshpande and Richard Cardozo
      Describes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan. View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Planning
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      Deshpande, Rohit, and Richard Cardozo. "Tiger-Tread." Harvard Business School Case 507-077, May 2007. (Revised April 2008.)
      • March 2007 (Revised December 2007)
      • Supplement

      Parmalat Uruguay (B)

      By: Paul W. Marshall and Gustavo A. Herrero
      Three young MBAs create a partnership to acquire the assets of Parmalat in Uruguay. Focuses on their analysis prior to submitting a bid and their plan for improving the operations once their bid is accepted. In addition to improving operations, they must negotiate with... View Details
      Keywords: Mergers and Acquisitions; Partners and Partnerships; Bids and Bidding; Borrowing and Debt; Performance Improvement; Planning; Uruguay
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      Marshall, Paul W., and Gustavo A. Herrero. "Parmalat Uruguay (B)." Harvard Business School Supplement 807-119, March 2007. (Revised December 2007.)
      • December 2006 (Revised January 2008)
      • Case

      ViaGen: Revolutionizing the Livestock Industry

      By: David E. Bell, Reed Martin and Mary L. Shelman
      ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details
      Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry
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      Bell, David E., Reed Martin, and Mary L. Shelman. "ViaGen: Revolutionizing the Livestock Industry." Harvard Business School Case 507-021, December 2006. (Revised January 2008.)
      • November 2006 (Revised November 2007)
      • Case

      EFJ, Inc.

      By: Lynda M. Applegate, Ajay Vinze and Mara Vatz
      Michael Jalbert plans to transform EFJI, a land mobile radio manufacturer, into a leading radio systems and solutions provider. Taking advantage of new industry standards and the country's increased focus on public safety agencies and homeland security, Jalbert says... View Details
      Keywords: Disruptive Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Organizational Change and Adaptation; Competitive Strategy; Expansion
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      Applegate, Lynda M., Ajay Vinze, and Mara Vatz. "EFJ, Inc." Harvard Business School Case 807-062, November 2006. (Revised November 2007.)
      • November 2006 (Revised March 2007)
      • Case

      Lifan Group - Automobile Production in China

      By: Felix Oberholzer-Gee, Tarun Khanna and Elizabeth Raabe
      Lifan Group, one of China's premier motorcycle companies, considers entering automobile production. The company plans to assemble a midsize sedan, hoping it will be able to sell this car to affluent families in China and to export it. Domestic demand for cars is... View Details
      Keywords: Product Development; Decision Making; Demand and Consumers; Price; Auto Industry; Manufacturing Industry; China
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      Oberholzer-Gee, Felix, Tarun Khanna, and Elizabeth Raabe. "Lifan Group - Automobile Production in China." Harvard Business School Case 707-443, November 2006. (Revised March 2007.)
      • November 2006
      • Case

      Organics: Coming Center Stage?

      By: James E. Austin and Reed Martin
      The organics movement has certainly come a long way. From hippie farming communes and a scattering of natural food stores in the 1960s, organics outgrew its origins as a counterculture curiosity of the 1970s to become the fastest growing segment of the food industry in... View Details
      Keywords: Food; Supply and Industry; Consumer Behavior; Competitive Advantage; Competitive Strategy; Food and Beverage Industry; United States
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      Austin, James E., and Reed Martin. "Organics: Coming Center Stage?" Harvard Business School Case 907-405, November 2006.
      • September 2006 (Revised September 2007)
      • Case

      VMware, Inc. (A)

      By: David B. Yoffie, Ward Bullard, Nikhil Raj and Suja Vaidyanathan
      VMware, Inc., the first company to crack the software virtualization market, faces new challenges from competitors' plans to bundle free virtualization solutions in operating systems. VMware, acquired by data storage giant EMC Corp. in 2003, has delivered top-line... View Details
      Keywords: Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Open Source Distribution; Competition
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      Yoffie, David B., Ward Bullard, Nikhil Raj, and Suja Vaidyanathan. "VMware, Inc. (A)." Harvard Business School Case 707-013, September 2006. (Revised September 2007.)
      • August 2006
      • Case

      Dreyer's Slow Churned(TM) Ice Cream

      By: Noel H. Watson, Steven C. Wheelwright and Brian DeLacey
      Examines capacity forecasting and planning in a complex new product introduction scenario. The introduction at Dreyer's, a large dairy snack manufacturer, involves not only a new product but a new manufacturing process and product package, thus implying a significant... View Details
      Keywords: Advertising; Forecasting and Prediction; Growth and Development Strategy; Brands and Branding; Product Launch; Product Development; Planning; Food and Beverage Industry; United States
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      Watson, Noel H., Steven C. Wheelwright, and Brian DeLacey. "Dreyer's Slow Churned(TM) Ice Cream." Harvard Business School Case 607-018, August 2006.
      • August 2006 (Revised September 2006)
      • Case

      Scopie's Enlarged Gland Shrinker

      By: Regina E. Herzlinger
      Describes a firm that markets a laser for a fictional problem. Asks readers to evaluate Scopie's marketing and production strategy (it plans to start in India and then expand to the United States) and its long-term viability. View Details
      Keywords: Health Care and Treatment; Marketing Strategy; Expansion; India; United States
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      Herzlinger, Regina E. "Scopie's Enlarged Gland Shrinker." Harvard Business School Case 307-035, August 2006. (Revised September 2006.)
      • July 2006 (Revised October 2006)
      • Case

      Lenovo: Building A Global Brand

      By: John A. Quelch and Carin-Isabel Knoop
      Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was... View Details
      Keywords: Marketing Strategy; Multinational Firms and Management; Information Infrastructure; Global Strategy; Acquisition; Brands and Branding; Manufacturing Industry; Computer Industry; China
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      Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
      • May 2006 (Revised June 2006)
      • Case

      Codon Devices

      By: Joseph B. Lassiter III and David Kiron
      In December 2005, 40-year-old John Danner was about to make his first presentation to the board of directors of Codon Devices, a one-year-old biotechnology start-up based in Cambridge, Massachusetts. After a month as the company's CEO, Danner was prepared to lay out... View Details
      Keywords: Strategic Planning; Venture Capital; Intellectual Property; Governing and Advisory Boards; Genetics; Competitive Advantage; Science-Based Business; Business Startups; Growth and Development Strategy; Biotechnology Industry; Cambridge
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      Lassiter, Joseph B., III, and David Kiron. "Codon Devices." Harvard Business School Case 806-198, May 2006. (Revised June 2006.)
      • April 2006
      • Case

      Big Bazaar

      By: Ananth Raman and Laura Winig
      Describes a high-growth Indian retailer, Pantaloon Retail (India) Ltd., and two of the company's formats--Big Bazaar and Food Bazaar. Challenges students to debate the company's concept, its strategic decision on how quickly it would like to grow, and some key... View Details
      Keywords: Business Units; Transformation; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Supply Chain Management; Competition; Corporate Strategy; Retail Industry; India
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      Raman, Ananth, and Laura Winig. "Big Bazaar." Harvard Business School Case 606-099, April 2006.
      • January 2006 (Revised December 2006)
      • Case

      Wal-Mart's Business Environment

      By: Felix Oberholzer-Gee
      In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details
      Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles
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      Oberholzer-Gee, Felix. "Wal-Mart's Business Environment." Harvard Business School Case 706-453, January 2006. (Revised December 2006.)
      • December 2005 (Revised August 2006)
      • Case

      Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug

      By: Felix Oberholzer-Gee and Dennis A. Yao
      Amgen Inc.'s Epogen was the first biotech blockbuster drug. Epogen helped prevent anemia, a condition that leads to severe fatigue, increased risk of cardiovascular disease, and even death. At the time, the market for Epogen, which included dialysis patients and... View Details
      Keywords: Health Care and Treatment; Strategic Planning; Competition; Patents; Innovation and Invention; Pharmaceutical Industry; Biotechnology Industry; United States
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      Oberholzer-Gee, Felix, and Dennis A. Yao. "Amgen Inc.'s Epogen--Commercializing the First Biotech Blockbuster Drug." Harvard Business School Case 706-454, December 2005. (Revised August 2006.)
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