Marketing Plan - Publications - Faculty & Research

01 Dec 1996
News

Meditations on the Bottom Line

Massachusetts, the problem is just the opposite. Once an ashram - or religious community - for 350 practitioners of a yoga-based spiritual lifestyle, Kripalu has plenty of soul. What it needs now is a business plan that will help it... View Details

02 Jan 2014
News

The Power to Change

by Ralph Ranalli Talking about his ambitious plans to create a safer, cleaner type of nuclear power plant, Russell Wilcox says, quite matter-of-factly, that he was "looking for a project that would have an impact on the world." There... View Details

Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services

10 Aug 2015
News

A Talent Pipeline for Society’s Challenges

Morales, who now serves as marketing and communications manager at Year Up in the Bay Area, and Michelle Smith-Howard, who worked as director of early learning at DC Promise Neighborhood Initiative and is now director of early childhood... View Details

Keywords: Jill Radsken

17 Dec 2024
News

Solving the Underemployment Crisis

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, it’s Dan. Today, we are sharing a brief excerpt from Managing the Future of Work, the critically-acclaimed podcast from my colleagues at Harvard Business School. Each episode, HBS professors Bill Kerr... View Details

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

Walgreens has made a concerted effort to locate more stores in urban areas where residents do not have access to large drugstores, recognizing a considerable, underserved market that has been documented in ICIC research. City dwellers are... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

01 Mar 2017
News

Alumni and Faculty Books for March 2017

Alumni Books Out of the Desert: My Journey from Nomadic Bedouin to the Heart of Global Oil by Ali Al-Naimi (AMP 82, 1979) (Penguin UK) Until May 7, 2016, Ali Al-Naimi was the Saudi oil minister (and an OPEC kingpin), a position he held for 20 years. As global oil’s... View Details

01 Dec 2014
News

Innovation: Frozen Assets

a PR stumble during its too-sheer yoga pant debacle. “I think there is a lot of market share to be had around what she’s doing,” says former Starbucks colleague Wendy Collie, the president and CEO of the West Coast–based grocer New... View Details

Keywords: Janelle Nanos

19 Jul 2011
News

Brightening the Future

Although Stiftung Solarenergie donated the first lanterns, Ayala, who identifies himself as a “social businessman,” said the plan is to tie the new power source to self-sustaining community development initiatives. “Even simple products... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

15 Jun 2021
News

HBS Addresses Racial Equity

the Racial Equity Plan (REP), which was developed last summer by members of the Dean’s Anti-Racism Task Force and launched in September. “There always have been people dedicated to diversity, equity, and inclusion at HBS, and the new... View Details

Keywords: Jennifer Gillespie

01 Apr 1997
News

Facing the Music

switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details

Keywords: Marguerite Rigoglioso

01 Sep 2020
News

Alumni and Faculty Books for September 2020

are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, crafting a... View Details

10 Aug 2022
News

Skydeck Live: Stage Not Age

Initiative at the Stanford Distinguished Careers Institute. This episode of Skydeck Live is an excerpt from a conversation recorded at Golden’s recent Reunion, where she and I spoke about her new book, Stage [Not Age]: How to Understand and Serve People Over 60, the... View Details

01 Sep 2004
News

A Market-Based Prescription

they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details

Keywords: Deborah E. Blagg; Colleges, Universities, and Professional Schools; Educational Services; Health, Social Assistance

01 Oct 1999
News

A Message from Dean Clark

promising distance learning initiative that will enrich the prematriculation process for incoming students. In Executive Education, the Program for Global Leadership now includes distance learning modules on global financial markets and... View Details

07 Aug 2019
News

“The Star of the North”

1994), director of strategy services Joanne Kudrna (MBA 1981), and partner Shelly Bauerly Kopel—and they will tell you Granite Equity looks for companies that value employee wellness (they want their people to be happy, healthy, and productive); a long view (Granite... View Details

Keywords: Maureen Harmon

20 Jul 2017
News

Pushing the Next Generation Forward

Owusu-Kesse’s original introduction to HCZ came in 2008, during a three-year, post-college stint as a Morgan Stanley financial analyst. Chosen from a worldwide pool to represent the firm in a community outreach initiative, he spent a year as Canada’s assistant at HCZ.... View Details

Keywords: Deborah Blagg

01 Jan 2005
News

Rahul Bajaj, MBA 1964

production of a commodity that most Indians needed, I didn't mind." Bajaj's antiestablishment views prevailed, and by the beginning of the 1980s, Bajaj Auto had increased its annual production to 172,000 vehicles. Today, with revenues of $1.5 billion and a View Details

01 Sep 2017
News

A Jolt for the African Coffee Industry

African coffee supply with African coffee demand. Now five years old, Neo has nine locations around Lagos, its own branded capsules for Nespresso machines, and plans to grow. To do that, the Dozies will have to nurture a coffee-sipping... View Details

Keywords: Sasha Issenberg; cafe; Cafe Neo; Food and Beverage Stores; Retail Trade

22 Jul 2019
News

A Way Forward for Women

student of organizational culture and inclusion, Benko says there’s no magic formula. “The market for public and private board seats is seemingly the most inefficient market I have witnessed. For so long it... View Details