Marketing Partnerships - Publications - Faculty & Research

2007
Working Paper

Innovation through Global Collaboration: A New Source of Competitive Advantage

By: Alan MacCormack, Theodore Forbath, Peter Brooks and Patrick Kalaher

Many recent studies highlight the need to rethink the way we manage innovation. Traditional approaches, based on the assumption that the creation and pursuit of new ideas is best accomplished by a centralized and collocated R&D team, are rapidly becoming outdated.... View Details

Keywords: Collaborative Innovation and Invention; Groups and Teams; Research and Development; Performance Improvement; Management Practices and Processes; Partners and Partnerships; Competency and Skills; Framework; Competitive Advantage; Global Strategy; Opportunities; Cost

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21 Apr 2015
First Look

First Look: April 21

to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details

Keywords: Carmen Nobel & Sean Silverthorne

Career Coach

Jessica Mbaeliachi

to the Board of Directors, and key Enterprise Level strategic initiatives. She previously served as the company’s Head of Strategy and Operations for Intercontinental Markets, driving commercial strategy, brand planning and business operations for ~70 View Details

Keywords: Emerging Markets; Emerging Markets

November – December 2008
Article

Chief Risk Officers at Crunch Time: Compliance Champions or Business Partners?

By: Anette Mikes

Risk management departments in financial institutions have been undergoing major transformations. New regulatory requirements have raised the bar on compliance, and expanded the remit of risk management significantly. The compliance imperative requires banks to... View Details

Keywords: Banks and Banking; Corporate Governance; Governance Compliance; Governing Rules, Regulations, and Reforms; Managerial Roles; Risk Management; Partners and Partnerships

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Person Page

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

06 Dec 2017
News

Puzzle Master

business relative to other omnichannel retailers, our data scientists and digital marketing experts optimize our content to deliver a superior and customized customer experience, and we often pilot new View Details

06 Jul 2015
News

Lights! Camera... Market!

support and market their film,” says Simon, senior director of marketing at Hain Celestial, a leading natural and organic food company based in New York and maker of Terra Chips, a brand of unique vegetable... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

Career Coach

Megan Gardner

partnerships with Disney, Facebook, Google and Diapers.com reaching 10+MM consumers.Megan holds a BA from Smith College and serves in a variety of volunteer roles for her alma mater. She is a board member of Young President’s Organization... View Details

Keywords: Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets; Emerging Markets

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

Industrial Era, product innovation and operations management predominated. Product innovation ensured the continuous flow of new products that would sustain growth or market share or both. Operations management ensured that costs and... View Details

Keywords: by Robert S. Kaplan & David P. Norton

29 Oct 2018
Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

Under chief economist Pat Bajari, Amazon has hired more than 150 PhD economists in five years. He’s also cornered the market on what might be called “rookie economists” just out of school. That crowns Amazon the largest employer of tech... View Details

Keywords: by Roberta Holland; Technology; Education

Student-Profile

Byungyeon Kim

with a particular focus on the ways that quantitative data can better support decision-making. Thanks to the recommendation of a faculty advisor, he realized that specializing in quantitative marketing would provide him with a meaningful... View Details

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

participate in a market where there’s nothing to consume, and producers don’t want to participate in a market with no consumers. No surprise, then, that this publication’s most popular story last year... View Details

Keywords: by Carmen Nobel; Service

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

February 2009 (Revised December 2010)
Case

Windows Vista

By: Benjamin Edelman

Microsoft designs, modifies, publicizes, and distributes Windows Vista—against a backdrop of consumers already largely satisfied with their existing Windows XP systems. Microsoft must decide what features to include and what to drop, how to compete with its own... View Details

Keywords: Product Launch; Demand and Consumers; Partners and Partnerships; Competition; Software; Computer Industry

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14 Apr 2021
News

The First Five Years: Mike Gandy Auzenne (MBA 2016)

due to my relationship with Austin. The hardest part is feeling like I am being impactful enough given I work long hours in my current job [director of marketing analytics at Inspire Brands] and am not able to commit as much time as I... View Details

2023
Working Paper

Estimating Productivity in the Presence of Spillovers: Firm-Level Evidence from the U.S. Production Network

By: Ebehi Iyoha

This paper examines the extent to which productivity gains are transmitted across U.S. firms through buyer-supplier relationships. Many empirical studies measure firm-to-firm spillovers using firm-level productivity estimates derived from control function approaches.... View Details

Keywords: Supply and Industry; Partners and Partnerships; Production

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July 2008 (Revised February 2009)
Supplement

(PRODUCT) RED (B)

By: Youngme E. Moon, Michael I. Norton and David Chen

Updates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives. View Details

Keywords: Communication; Brands and Branding; Marketing Strategy; Social Marketing; Partners and Partnerships; Social Enterprise; Africa

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01 Dec 2001
News

Corporate Governance Conference Addresses Global Challenges

In recent years, government and business leaders throughout the world have made governance issues a prime focus, as capital markets have increased their scrutiny of countries' and companies' corporate-governance structures, policies, and... View Details

Keywords: Laura Singleton; Colleges, Universities, and Professional Schools; Educational Services; Corporate, Subsidiary, and Regional Managing Offices; Management

November 1993 (Revised September 1994)
Case

Food Distribution in Russia: The Harris Group and the LUX Store

By: David E. Bell, Walter J. Salmon and Dinny Starr

Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details

Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia

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