Marketing Of Innovations - Publications - Faculty & Research

16 Dec 2008
News

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

2008
Working Paper

Collaborative Architectures for Innovation

By: Gary P. Pisano and Roberto Verganti

Collaborative innovation has become a hot topic in innovation today. Scholars, consultants, and the business press all urge companies seeking to boost innovative performance to become more "collaborative." Too often, however, companies fail to distinguish among the... View Details

Keywords: Competency and Skills; Governance Controls; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Social and Collaborative Networks

Citation

March 8, 2008
Comment

Marketing Your Way Through a Recession

By: John A. Quelch

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy. View Details

Keywords: Marketing; Recession; Products And Sales; Core Values; Fluctuation; Volatility; Economic Growth; Economic Slowdown and Stagnation; Growth and Development; Marketing Strategy; Product Marketing; Risk and Uncertainty; Salesforce Management; Asia; Europe; Latin America; North and Central America

Citation

Read Now

23 Nov 2010
Working Paper Summaries

Growth Through Heterogeneous Innovations

Keywords: by Ufuk Akcigit & William R. Kerr; Technology

Innovating for Sustainability

Every major company is grappling with the meaning and application of sustainability in relation to its geographic location, industry and business model. Similarly, more and more institutional investors are incorporating sustainability into their... View Details

March 2008
Article

Linguistic Network Configurations: Management of Innovation in Design-intensive Firms

By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti

In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details

Keywords: Networks; Design; Innovation and Management; Product Development

Citation

A collection of marketing cases from Harvard Business School, including Coca-Cola, Tweeter, DHL Worldwide Express, Charles Schwab, Heineken, UNICEF, Steinway & Sons, and Harrah's Entertainment. View Details

April 2023
Article

The Real Exchange Rate, Innovation and Productivity

By: Laura Alfaro, Alejandro Cuñat, Harald Fadinger and Yanping Liu

We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001-2010. We uncover the following stylized facts about regional variation of manufacturing firms'... View Details

Keywords: Real Exchange Rate; Firm Level Data; Innovation; Productivity; Exporting; Importing; Credit Constraints; Currency Exchange Rate; Innovation and Invention; Performance Productivity

Citation

Find at Harvard

Read Now

16 Jun 2011
News

Harvard-led symposium stresses the importance of innovation

Clubs

Marketing Club

Keywords: Marketing; Marketing

Program

Managing Innovation

Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and... View Details

1976
Other Unpublished Work

Simulation of the Market Effects of Housing Allowance

By: Dutch Leonard, Gregory K. Ingram and Robert Schafer

Keywords: Housing; Markets; Mathematical Methods

Citation

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

Citation

Find at Harvard

Read Now

2017
Working Paper

The Rise of American Ingenuity: Innovation and Inventors of the Golden Age

By: Ufuk Akcigit, John Grigsby and Tom Nicholas

We examine the golden age of U.S. innovation by undertaking a major data collection exercise linking inventors from historical U.S. patents to Federal Censuses between 1880 and 1940 and to regional economic aggregates. We provide a theoretical framework to motivate the... View Details

Keywords: Economic Development; Patents; Economic Growth; Innovation and Invention; Demographics

Citation

Read Now

August 1998 (Revised July 2002)
Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details

Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry

Citation

Educators

Purchase

Program

Disruptive Innovation

of an industry may change Avoid having your business disrupted by others Achieve differentiation and better margins Assess your company's capabilities Sustain core businesses while enabling innovation Avert... View Details

Roche: Innovation and Access to Healthcare

Roche Group, one of the largest healthcare companies in the world, hosted its first investor event focused exclusively on its efforts to impact access to healthcare. While Roche had recently set an ambitious goal to double the number of patients that had access... View Details