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  • February 2025 (Revised February 2025)
  • Case

Managing Complexity at mymuesli

By: Thomas Graeber and Stacy Straaberg
In April 2009, direct-to-consumer e-commerce muesli brand mymuesli faced a flood of customer questions. The breakfast cereal startup enabled users to order personalized muesli on its website by choosing from 75 organic ingredients for a total of 566 quadrillion... View Details
Keywords: Customer Satisfaction; Decisions; Food; Product Marketing; Product Positioning; Product Launch; Problems and Challenges; Behavior; Competitive Advantage; Customization and Personalization; Segmentation; Internet and the Web; Food and Beverage Industry; Europe; Germany
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  • 10 May 2011
  • First Look

First Look: May 10

simulated whether DPD or NEAD chains would produce more transplants when chain segment length was limited to three transplants and reported that DPD performed at least as well as NEAD chains. As this contrasts with the experience of... View Details
Keywords: Sean Silverthorne
  • 05 May 2003
  • Research & Ideas

How Bank of America Turned Branches into Service-Development Laboratories

followed a detailed five-step process. The critical first step was coming up with ideas for possible experiments and then assessing and prioritizing them. Ideas were submitted by team members and by branch staff and were often inspired by reviews of past... View Details
Keywords: by Stefan Thomke; Banking; Financial Services
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates.... View Details
Keywords: Martha Lagace
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, and Gordon Y.... View Details
Keywords: Sean Silverthorne
  • 26 Jun 2000
  • Research & Ideas

Presentation Round-Up

creation, production, delivery and use of the Web, as well as toward a service delivery infrastructure. Panelist Katie Burke (HBS MBA '95) noted Web-based e-mail as a good example of how and why software is turning into a service. Web-based e-mail has become extremely... View Details
Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications
  • 17 Mar 2015
  • Research & Ideas

Where Did My Shopping Mall Go?

delivered to my house tonight, where it will be set up and ready to go. Lal: Furniture is often sold that way today. It's a showroom where your order is customized and delivered in six weeks. Q: What retail segments are most vulnerable to... View Details
Keywords: by Sean Silverthorne; Retail
  • 01 Mar 2011
  • First Look

First Look: March 1

mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief View Details
Keywords: Sean Silverthorne
  • November 2000 (Revised April 2001)
  • Case

CMR Enterprises

By: Das Narayandas and Mary N. Caravella
Sam Marcus recently purchased a small cabinet-making company, and is looking for dramatic growth. The company competes in commercial and residential construction markets; shortly after the acquisition, the company gains a large new residential customer. The case traces... View Details
Keywords: Acquisition; Customer Relationship Management; Entrepreneurship; Leadership; Marketing Strategy; Performance Evaluation; Relationships; Segmentation; Construction Industry
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  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

a narrow segment of higher-end families in selected communities in the Boston area. After four years of perfecting its business model, Streamline only recently expanded to the Washington, D.C., market. Its narrow View Details
Keywords: by Peter Jacobs
  • 18 Jun 2001
  • Research & Ideas

Tech Investment the Wise Way

will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of customers or a View Details
Keywords: by Henry Chesbrough & Richard S. Rosenbloom
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education, the executive education market is heavily... View Details
Keywords: Carmen Nobel
  • 20 Dec 2004
  • Research & Ideas

How an Order Views Your Company

the order management cycle? Benson Shapiro: In the late 1970s, when I was teaching the Industrial Marketing course in the MBA program at Harvard, it began to become clear to me that to really manage many businesses, one needed to deal... View Details
Keywords: by Sarah Jane Johnston
  • 28 Aug 2007
  • First Look

First Look: August 28, 2007

large economies for the 2001 to 2005 period. We investigate reasons why Chinese firms are more diversified than companies elsewhere. Design/methodology/approach—We collect data on the number of business segments in which publicly traded... View Details
Keywords: Martha Lagace
  • 08 Aug 2006
  • First Look

First Look: August 8, 2006

microfinance and product design to open a new market segment based on the needs of low-income customers. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=805064  ... View Details
Keywords: Sean Silverthorne
  • 05 Mar 2014
  • What Do You Think?

When Will the Next Dot.com Bubble Burst?

monetize concepts, many of them apps for Android and IOS, driving doubtful revenue models in packed market segments with little differentiating code." Nol Perreira asked, "What will prick the... View Details
Keywords: by James Heskett; Publishing; Retail
  • 28 Oct 2024
  • Op-Ed

Latino Voters Have Grown More Politically Divided. That’s Not Surprising.

John Judis and Ruy Teixeira heralded a new age of US politics in their 2002 book, The Emerging Democratic Majority. The book predicted that the growing Latino population, coupled with a clear Democratic lead in many other growing segments... View Details
Keywords: by Richard Calvo, Vincent Pons, and Jesse M. Shapiro
  • January 2019 (Revised December 2019)
  • Case

CrossBoundary Energy

By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable... View Details
Keywords: Energy Investing; Economic Development; Renewable Energy; Business Growth and Maturation; Developing Countries and Economies; Project Finance; Emerging Markets; Industry Structures; Infrastructure; Segmentation; Private Equity; Decision Choices and Conditions; Energy Industry; Utilities Industry; Africa; Tanzania; Ghana
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  • 09 Dec 2014
  • First Look

First Look: December 9

as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit if... View Details
Keywords: Sean Silverthorne

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