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- 15 Oct 2008
- First Look
First Look: October 15, 2008
decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the slow pace of change? Using a cost-based theoretical framework of bundling due to... View Details
Keywords: Martha Lagace
- 02 Oct 2015
- News
The ‘F’ Word
studio and uplink center. Not bad for a kid who received a “low pass” in Production and Operations Management and thought he could get away with not having to buy a pocket calculator to do the math for Managerial Economics. Life throws a... View Details
Keywords: Walt Disney Studios
- 29 Apr 2014
- First Look
First Look: April 29
student to prepare. A great virtue of the method is that it replicates the managerial work involved in solving a problem within a group. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0080 August 2013... View Details
Keywords: Sean Silverthorne
- 01 Dec 2019
- News
John McArthur
I depressed. I had just gotten through the first several sessions of the “quant trifecta” we threw at students in the fall term (Finance, Control, and Managerial Economics), and I was utterly, hopelessly lost. McArthur grew up in the... View Details
Keywords: Dean
- 01 Dec 2016
- News
Alumni Books of 2016
over 70,000 participants created and interacted with more than 200 sculptures, art, stories, and interviews with the artists. Investment: A History by Norton Reamer (MBA 1960) and Jesse Downing (Columbia Business School Publishing) This history doubles as a... View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Accounting: A Managerial Emphasis Authors:Charles T. Horngren, George Foster, Srikant M. Datar, Madhav Rajan, and Chris Ittner Publication:13th ed. Prentice Hall, 2009 Abstract Emphasizing the "different costs for different... View Details
Keywords: Martha Lagace
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