Publications

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November 2022 (Revised December 2024)
Case

Hugging Face (A): Serving AI on a Platform

By: Shane Greenstein, Daniel Yue, Sarah Gulick and Kerry Herman

It is fall 2022, and open-source AI model company Hugging Face is considering its three areas of priorities: platform development, supporting the open-source community, and pursuing cutting-edge scientific research. As it expands services for enterprise clients, which... View Details

Keywords: Community; Open-source; AI and Machine Learning; Product Development; Networks; Service Delivery; Research; Governance; Business and Stakeholder Relations; Information Industry; Technology Industry; United States

01 Dec 2018
News

Digital Transformation

in.” To further scholarship at HBS related to data science, machine learning, and artificial intelligence, and to support HBS’s Digital Initiative, Ahmad established the Syed Hasan Ahmad and Arifa Ahmad Research Fund. He named it in honor... View Details

13 Nov 2019
Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing... View Details

Keywords: by Kristen Senz

March 2024 (Revised April 2024)
Case

Coursera's Foray into GenAI

By: Suraj Srinivasan, Michael Parzen and Radhika Kak

In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified... View Details

Keywords: Business Model; AI and Machine Learning; Brands and Branding; Business Strategy; Competitive Advantage; Technological Innovation; Education Industry; Technology Industry; United States

19 Sep 2023
Blog Post

2023 Summer Internships in Business & Environment

basalt reacts with CO2, trapping it for 10,000+ years while improving soil health and increasing crop yields for partner farmers. Lithos uses novel soil models and machine learning to maximize CO2 removal... View Details

December 2023 (Revised August 2024)
Case

Monsters in the Machine? Tackling the Challenge of Responsible AI

By: Paul M. Healy and Debora L. Spar

In November of 2022, the small tech company OpenAI released ChatGPT, an artificial intelligence chatbot which quickly captured the public’s imagination—becoming the world’s fastest-growing consumer application within months of its release. Though observers from across... View Details

Keywords: Technological Innovation; AI and Machine Learning; Ethics; Governing Rules, Regulations, and Reforms; Technology Adoption; Corporate Social Responsibility and Impact; Technology Industry; United States; European Union; China

19 Apr 2004
Research & Ideas

Birth of the American Salesman

Influence People, published originally in 1937, remains one of the most popular and draws in part on lessons the author learned working as a salesman for Armour. Q: You trace the world of selling in America and the salesman from the... View Details

Keywords: by Laura Linard

November 2022 (Revised March 2024)
Case

Replika AI: Monetizing a Chatbot

By: Julian De Freitas and Nicole Tempest Keller

In early 2018, Eugenia Kuyda, co-founder and CEO of San Francisco-based chatbot Replika AI, was deciding how to monetize the app she had built. Launched in 2017, Replika was a consumer AI “companion app” developed by a team of AI software engineers originally based in... View Details

Keywords: Mental Health; Subscriber Models; TAM; Monetization Strategy; Marketing Strategy; Product Marketing; AI and Machine Learning; Applications and Software; Product Positioning; Health Disorders; Technology Industry

04 Aug 2003
Research & Ideas

Shackleton: An Entrepreneur of Survival

are much, much greater than they expected them to be. Crew of the Endurance, when spirits were still high. Photo by Frank Hurley, voyage photographer. Copyright Royal Geographical Society, London. The third reason is that the Shackleton story is compelling. Case method... View Details

Keywords: by Martha Lagace

October 2023 (Revised February 2024)
Case

Loris

By: Shunyuan Zhang, Das Narayandas, Stacy Straaberg and David Lane

In December 2022, Loris’s executive team considered their go-to-market strategy. Loris was an artificial intelligence (AI) software startup for the customer service industry with two products on the market: 1) Agent Assist which provided customer service agents (CSAs)... View Details

Keywords: Decisions; Growth and Development Strategy; Product Launch; Product Positioning; Business Strategy; Competitive Strategy; Business Startups; AI and Machine Learning; Applications and Software; Marketing Strategy; Sales; Technology Industry; United States

30 Oct 2018
First Look

New Research and Ideas, October 30, 2018

Developing Theory Using Machine Learning Methods By: Choudhury, Prithwiraj, Ryan Allen, and Michael G. Endres Abstract—We describe how to employ machine View Details

Keywords: Dina Gerdeman

13 May 2022
Research & Ideas

Company Reviews on Glassdoor: Petty Complaints or Signs of Potential Misconduct?

upstream indicators of culture gone sour, they scraped employee reviews from Glassdoor.com, a website where employees can leave subjective anonymous reviews about their employer. Harnessing machine learning... View Details

Keywords: by Michael Blanding; Technology

Web

Research Computing Services - Faculty & Research

and matching Review of papers and assistance addressing reviewers' comments Identification and testing of new methods and approaches The expertise of RCS staff includes: Statistical analysis Predictive modeling Machine View Details

Web

Data Practices - Research Computing Services

Data Practices Data Tips & Toolkits RCS has compiled an array of packages and tools that can help you with your data wrangling, web scraping, and statistical analysis, among others. Below is a selected list of tips and toolkits. Machine... View Details

February 2021
Tutorial

What is AI?

By: Tsedal Neeley

This video explores the elements that constitute artificial intelligence (AI). From its mathematical basis to current advances in AI, this video introduces students to data, tools, and statistical models that make a computer 'intelligent.' Through an explanation of... View Details

Keywords: Artificial Intelligence; Digital; Technological Innovation; Leadership; AI and Machine Learning; Mathematical Methods

February 2022 (Revised July 2022)
Supplement

InstaDeep: AI Innovation Born in Africa (B)

By: Shikhar Ghosh and Esel Çekin

Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details

Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa