Publications

February 2018
Case

Wiikano Orchards

By: Benson P. Shapiro and Katherine B. Hartman

Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to... View Details

Keywords: Brands and Branding; Price; Marketing Communications; Product Marketing; Food and Beverage Industry

2016
Working Paper

Notes on Developing a Strategy and Designing a Company

By: Kevin J. Boudreau

The practice and teaching of business strategy today exist largely as a set of alternative views and frameworks not entirely connected to one another. These notes contribute an integrated sequence of steps for creating or evaluating a strategy and associated company... View Details

Keywords: Business Strategy

SSRN

May 2010
Case

CEIBS: A Global Business School Made in China

By: John A. Quelch

In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details

Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China

April 2006
Module Note

Asset Allocation: A Half-Course Module Note

By: Luis M. Viceira

Provides an overview of the main ideas and structure of a 15-session module on long-term asset allocation designed for MBA graduate students and investment professionals. This module is taught as part of a full-length, 30-session elective class on investment management... View Details

Keywords: Asset Management; Investment; Decisions; Management; Management Analysis, Tools, and Techniques; Teaching; Theory

October 2003 (Revised November 2003)
Module Note

Organizing to Learn Module Note

By: Amy C. Edmondson

Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details

Keywords: Learning; Business Strategy

April 1982 (Revised June 1985)
Case

Westinghouse Electric Corp.: Quality of Earnings Analysis

Westinghouse had just issued its annual report to shareholders for the year ending December 31, 1973. The report indicates that sales have increased to a record $5.7 billion but that net income is down almost 20% from its record level of $199 million in the previous... View Details

Keywords: Business Earnings; Financial Reporting; Corporate Finance; Electronics Industry

03 Oct 2023
Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

science matters. We have a class, it's a very popular class at the Harvard Business School. Some of you will take it in the spring if you're HBS students in the MBA program second year. It's called Leadership and Happiness. And here's... View Details

Keywords: by HBS Staff

01 May 2024
What Do You Think?

Have You Had Enough?

response posed to students in Harvard MBA classrooms who ask instructors for their opinions on the case studies under discussion. As instructors, we constantly remind ourselves that we are the ones who ask the first questions. Students... View Details

Keywords: by James Heskett

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

co-author of the case, asks his students whether other companies could export Buurtzorg’s lessons to their industries. “In our case discussions, the students—whether MBAs or executives—don’t write-off Buurtzorg as an extreme case, or... View Details

Keywords: by Annelena Lobb; Health

28 Apr 2023
Cold Call Podcast

Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission

Keywords: Re: George Serafeim; Battery; Auto; Electronics; Energy

January 2018
Technical Note

The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

By: V. Kasturi Rangan and Tricia Gregg

Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details

Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation

November 2013
Case

Larry Steffen: Valuing Stock Options in a Compensation Package

By: William E. Fruhan and Craig Stephenson

New MBA graduate Larry Steffen has accepted an attractive job offer from Athena Global Technology but must now choose one of two alternative compensation plans. The first compensation plan option includes a base salary plus a $25,000 cash bonus, and the second includes... View Details

March 1994 (Revised December 1998)
Background Note

Managing Your Career

By: Linda A. Hill

Designed to serve as background reading for the "Managing Your Career" module of the second-year MBA elective Power and Influence. Describes the way in which managers learn and develop through on-the-job experience. Outlines a model for launching a "success syndrome"... View Details

Keywords: Personal Development and Career

29 Feb 2024
HBS Case

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Beckham’s Inter Miami CF soccer club. Beckham visited Elberse’s MBA class, “The Business of Entertainment, Media, and Sports,” in October to further illuminate the discussions. “You can build a follower base that’s bigger than what... View Details

Keywords: by Avery Forman; Sports

March 2005 (Revised April 2005)
Module Note

A Relational Approach to Self-Assessment and Career Development

By: Monica C. Higgins

Describes the main ideas in a module on relational self-assessment as part of a course on self-assessment and career development or as part of a course on leadership and organizational behavior for MBA students or executives. Reflects a "relational" approach to career... View Details

Keywords: Personal Development and Career; Relationships; Leadership; Organizations; Behavior; Social and Collaborative Networks