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Show Results For
- All HBS Web
(10,832)
- People (64)
- News (3,423)
- Research (3,991)
- Events (30)
- Multimedia (61)
- Faculty Publications (1,453)
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- 01 Oct 2007
- Research & Ideas
Encouraging Dissent in Decision-Making
What lessons could the humid shores of the Caribbean, the freezing heights of the Himalayas, or the farthest reaches of Earth's atmosphere hold for your company or organization? Although those places couldn't be more different, all were the scenes of disastrous... View Details
Keywords: by Garry Emmons
- 05 Dec 2023
- Research & Ideas
Lessons in Decision-Making: Confident People Aren't Always Correct (Except When They Are)
the right people are confident, suggests recent research by Thomas Graeber, assistant professor at Harvard Business School. His work tested the effects of meta-cognition—essentially, whether more skilled people are also more confident... View Details
Keywords: by Kara Baskin
- 22 Sep 2003
- Research & Ideas
When Protestors Knock at Your Door
may serve as a clever way to differentiate a brand or product and capture market share. Q: What can managers learn from past experiences of targeted companies? Spar: I think the broadest lesson is not to... View Details
Keywords: by Cynthia Churchwell
- 08 Sep 2011
- What Do You Think?
What’s Apple’s Biggest Challenge: Replacing Steve or Wall Street?
training, and a master touch with the iPod world, and ceaseless curiosity . Put them in the same room, watch what happens . Get out of the way." Whatever else is needed, C. J. Cullinane suggests that "Jobs will have to be replaced View Details
- June 2020
- Article
Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model
By: Rory McDonald and Kathleen Eisenhardt
Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details
Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy
McDonald, Rory, and Kathleen Eisenhardt. "Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model." Administrative Science Quarterly 65, no. 2 (June 2020): 483–523.
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
research on answering the what, where, and when questions associated with consumer behavior, and not enough on the how and the why questions," says Avery. By looking at the hows and whys of those consumers on the fringes, we can discover... View Details
Keywords: by Michael Blanding
- 12 May 2020
- Research & Ideas
It’s Time To Relaunch Your Remote Team
offices, kitchen tables, and bedrooms. Parents suddenly needed to juggle homeschooling while learning how to be effective remote workers. Working from home during a global pandemic has introduced new formats, patterns, challenges, and... View Details
Keywords: by Tsedal Neeley
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
complicated high-risk operations. In discussing the March earthquake/tsunami disaster in Japan (a "Black Swan" event, as risk managers call any surprise event that has a major impact and is rationalized by hindsight), Mikes sees a crucial... View Details
- December 2012
- Course Overview Note
Making a Success of your EC Independent Project: Good Practices for Students
By: Ian W. Mackenzie
Independent project (IP) work in the EC poses challenges over and above those encountered in the project components of RC FIELD. Based on the belief that the success of IPs can be greatly influenced by how well students select and scope their projects and then go about... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
Learning Effects of Monitoring by Dennis Campbell and Francisco de Asís Martinez-Jerez of HBS and Marc Epstein of Rice University, are the result of an extensive study of the culture and management style at... View Details
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- 21 Feb 2012
- Research & Ideas
Leadership Program for Women Targets Subtle Promotion Biases
For the last quarter century, many fought hard to overcome gender discrimination in the workplace by raising awareness, strengthening antidiscrimination policies, and encouraging more women to enter the corporate world. At first blush,... View Details
Keywords: by Maggie Starvish
- 13 Jan 2003
- Research & Ideas
Making Biotech Work as a Business
for example, was a banner year for bad news, with thirty late-stage clinical failures of biotech drugs, he said. The online magazine Signals, which is published by Recombinant Capital, a consulting firm that works on biotechnology... View Details
- 12 Sep 2011
- Research & Ideas
The Untold Story of ‘Green’ Entrepreneurs
environment. It's largely an untold history, Jones says, ignored by both business and environmental historians. Indeed, many people still think that there were few environmental concerns or green businesses... View Details
Keywords: by Sean Silverthorne
- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
manager to the corporate officer who might manage a portfolio of businesses. However, it is also appropriate for the functional manager who clearly is on a general management track. Tushman: Companies do gain by having multiple... View Details
Keywords: by Staff
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
Knowing when to use artificial intelligence and when to rely on the human mind is a shifting fine line, one delineated by new research that shows considerable benefit and speed from generative AI—if it’s applied to the right tasks. What... View Details
- 20 Mar 2017
- Book
Why Companies Are Placing Users at the Core of Their Innovation Strategies
during a symposium celebrating von Hippel’s 70th birthday. Those papers—many of them written by von Hippel’s former students and colleagues—became the bones of the book Revolutionizing Innovation: Users, Communities, and Open Innovation,... View Details
Keywords: by Dina Gerdeman
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
very deliberate effort to market the iPad as a sibling to the Mac. Macs keep their names with each successive upgrade, analysts noted, while iPhones sport sequential numbers and letters to indicate improvements. “Consumers don't necessarily read specs to View Details
Keywords: by Carmen Nobel
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts... View Details
- February 2018
- Article
Retention Futility: Targeting High-Risk Customers Might Be Ineffective.
By: Eva Ascarza
Companies in a variety of sectors are increasingly managing customer churn proactively, generally by detecting customers at the highest risk of churning and targeting retention efforts towards them. While there is a vast literature on developing churn prediction models... View Details
Keywords: Retention/churn; Proactive Churn Management; Field Experiments; Heterogeneous Treatment Effect; Machine Learning; Customer Relationship Management; Risk Management
Ascarza, Eva. "Retention Futility: Targeting High-Risk Customers Might Be Ineffective." Journal of Marketing Research (JMR) 55, no. 1 (February 2018): 80–98.