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- December 2012 (Revised September 2022)
- Case
BabbaCo
By: Jeffrey J. Bussgang and Gaurav Jain
Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
- May 1997
- Teaching Note
Product Development Process, Organization and Improvement, Instructor's Note
By: Marco Iansiti
Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details
- January 1994 (Revised April 1995)
- Case
Judo Economics
The early 1990s saw a new wave of start-ups in the U.S. airline business. One entrant, Kiwi International Air Lines, took to the skies in September 1992 with a strategy of attracting small-business travelers looking to save money but lacking the flexibility to book in... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Business Startups; Air Transportation Industry; Financial Services Industry
Brandenburger, Adam M., and Julia Kou. "Judo Economics." Harvard Business School Case 794-103, January 1994. (Revised April 1995.)
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
in such a context and gaining competitive advantage would “not require a radically new approach to business. It requires building on the proven principles of effective strategy” (Porter, 2001, p. 64). In this sense, digital View Details
- 18 Apr 2000
- Research & Ideas
Learning in Action
"The most effective learning strategy depends on the situation," writes David A. Garvin. "There is no stock answer, nor is there a single best approach." In Learning in Action, he illustrated the diversity View Details
Keywords: by David A. Garvin
- 17 Sep 2014
- Sharpening Your Skills
Sharpen Your Negotiation Skills
business talks, our other career skills won't do us much good. Many of us, however, approach these critical conversations woefully unprepared. Fortunately, a large number of Harvard Business School faculty... View Details
Keywords: by Sean Silverthorne
- 15 Apr 2024
- Book
Struggling With a Big Management Decision? Start by Asking What Really Matters
Business leaders face a wide variety of difficult decisions: whether their companies should stay small or go big, whether layoffs are necessary for survival, whether a proposed partnership is a good idea or a recipe for disaster. When... View Details
Keywords: by Dina Gerdeman
- August 2008
- Article
Ethnic Scientific Communities and International Technology Diffusion
By: William R. Kerr
This study explores the importance of knowledge transfer for international technology diffusion by examining ethnic scientific and entrepreneurial communities in the US and their ties to their home countries. US ethnic research communities are quantified by applying an... View Details
Keywords: Information Technology; Ethnicity; Production; Integration; Knowledge Sharing; Patents; Employment; Performance Productivity; Entrepreneurship; Change; Developing Countries and Economies; Immigration; China; United States
Kerr, William R. "Ethnic Scientific Communities and International Technology Diffusion." Review of Economics and Statistics 90, no. 3 (August 2008): 518–537.
- September 2000 (Revised March 2006)
- Case
ZOOTS--The Cleaner Cleaner
By: Myra M. Hart and Sharon Peyus
A successful entrepreneur (retailing) starts a new venture in dry cleaning. The case focuses on transferable models, skills, and knowledge from one venture to the next. Areas of emphasis are: managing growth, challenges of operations, financing, and competitive moves. View Details
Keywords: Growth Management; Competitive Strategy; Operations; Knowledge Dissemination; Business Startups; Corporate Finance; Service Industry; Retail Industry
Hart, Myra M., and Sharon Peyus. "ZOOTS--The Cleaner Cleaner." Harvard Business School Case 801-114, September 2000. (Revised March 2006.)
- March 2000 (Revised November 2001)
- Case
Rosenbluth International and Biztravel.com
Rosenbluth, the third largest U.S. travel agency, uses the Internet to serve new customers with a high-service strategy. Rosenbluth acquires Biztravel.com and integrates the customer support and logistics aspects of service delivery. View Details
Keywords: Horizontal Integration; Internet and the Web; Service Delivery; Acquisition; Travel Industry; United States
Hallowell, Roger H. "Rosenbluth International and Biztravel.com." Harvard Business School Case 800-356, March 2000. (Revised November 2001.)
- March 2021
- Article
Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic
Past research has focused on understanding the characteristics of work that are fully virtual or fully collocated. The present study seeks to expand our understanding of team work by studying knowledge workers' experiences as they were suddenly forced to transition to... View Details
Keywords: Team Work; Activities; Virtual Work; Digital Technologies; Groups and Teams; Health Pandemics; Internet and the Web; Adaptation
Whillans, Ashley V., Leslie Perlow, and Aurora Turek. "Experimenting During the Shift to Virtual Team Work: Learnings from How Teams Adapted Their Activities During the COVID-19 Pandemic." Information and Organization 31, no. 1 (March 2021).
- June 2008
- Case
From xiaonei to hainei: The Quest for the Social Networking Service Market in China
By: Joseph B. Lassiter III, Michael Shih-Ta Chen and Keith Chi-ho Wong
Wang Xing, the founder of Hainei.com, one of the fastest growing social networking service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he... View Details
Keywords: Entrepreneurship; Venture Capital; Social and Collaborative Networks; Competition; Internet; China
Lassiter, Joseph B., III, Michael Shih-Ta Chen, and Keith Chi-ho Wong. "From xiaonei to hainei: The Quest for the Social Networking Service Market in China." Harvard Business School Case 808-164, June 2008.
- 27 Jan 2020
- Research & Ideas
Hard Work Isn't Enough: How to Find Your Edge
Passion Works Against You 6 Traits That Set Top Business Leaders Apart Why Managers Should Reveal Their Failures Related reading from the Working Knowledge Archives Looking Up and Looking Out: Career Mobility Effects View Details
Keywords: by Dina Gerdeman
- 09 Jun 2015
- First Look
First Look: June 9, 2015
Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of... View Details
Keywords: Sean Silverthorne
- July 2009 (Revised August 2010)
- Case
Radiant Cosmetics: What's in a Pout?
By: Robert C. Pozen and Mary Ellen Webster Hammond
In 2006, Radiant Cosmetics president and CEO, Margaret Clark, was contemplating the launch of a new, lip-plumping product called "Four Carat Pout." Clark faced many decisions concerning the launch: marketing the product as a luxury brand or a retail item; how to... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Intellectual Property; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Beauty and Cosmetics Industry
Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout?" Harvard Business School Case 310-003, July 2009. (Revised August 2010.)
- 24 Sep 2001
- Research & Ideas
Five Questions for Debora L. Spar
that both business and government need to realize that, at some stage, they will be working together. Smart businesses will realize that a completely apolitical strategy—a strategy that assumes governments will simply go away or get out... View Details
Keywords: by Sean Silverthorne
- 05 Jul 2006
- Working Paper Summaries
What’s Law Got to Do with It: A Systems Approach to Management
- 2010
- Chapter
Utilizing Team Member Expertise Under Pressure
By: Heidi K. Gardner and Erin McFee
Pressure intensifies on a strategy consulting team as they deliver a critical project, and the team manager faces a dilemma about her changing role on the team. Although she had been the key decision-maker in the early weeks of the project, Julia Narino now finds that... View Details
Keywords: Experience and Expertise; Managerial Roles; Organizational Culture; Projects; Groups and Teams; Behavior; Customization and Personalization; Consulting Industry
Gardner, Heidi K., and Erin McFee. "Utilizing Team Member Expertise Under Pressure." Chap. 18 in Group Communication: Cases for Analysis, Appreciation and Application, edited by Laura W. Black, 143–148. Dubuque, IA: Kendall/Hunt Publishing, 2010.
- 28 Aug 2008
- Working Paper Summaries
How Can Decision Making Be Improved?
- 11 Dec 2006
- Working Paper Summaries