Publications

01 Jun 2023
News

Curb Appeal

solid waste is managed in the Big Apple. “I think you have with her a very creative and innovative public servant,” says Steven A. Cohen, an authority on waste management in New York City who is the former director of the Research Program... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

September 2018
Case

Hunley, Inc.: Casting for Growth

By: John A. Quelch and James T. Kindley

Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's... View Details

Keywords: Growth and Development Strategy; Marketing Strategy; Decision Choices and Conditions; Sports; Marketing Channels; Distribution Channels

June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management

21 Jun 2023
Blog Post

Building a Better World: The Harvard Builders Club

2022) and Tomer Avni (MS/MBA 2022) We – Yarden and Tomer – are graduates of Harvard’s MS/MBA Engineering Sciences program. The program was founded in 2018 by Harvard Business School and Harvard John A.... View Details

15 Nov 2011
First Look

First Look: November 15

Analyst Recommendation and Earnings Forecast Anomaly Author:George Serafeim Publication:Chap. 3 in The Handbook of Equity Market Anomalies: Translating Market Inefficiencies into Effective Investment Strategies, 63-91. John Wiley &... View Details

Keywords: Sean Silverthorne

Web

Historical Data & Sources - Business History

Notes: Literacy rates are based on population surveys which were not conducted on a regular basis and did not cover many developing countries. Download Data Set in Excel Apollo Hospitals Apollo Hospitals Map created by John Regan, MBA... View Details

June 2011
Case

Reed Supermarkets: A New Wave of Competitors

By: John A. Quelch and Carole Carlson

Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue... View Details

Keywords: Product Positioning; Marketing Strategy; Business Growth and Maturation; Competitive Strategy; Consumer Behavior; Brands and Branding; Retail Industry; Food and Beverage Industry; Ohio

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

Profile

Mollie Breen

an MBA program because I was kicked off a reality TV show!" but her entrepreneurial experiment did inspire her to explore. On the HBS MBA website, an ad for Harvard's joint MS/MBA program (Harvard John View Details

Keywords: Tech; Nonprofit/Government/Education

September 2015
Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong

Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details

Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry

06 Nov 2012
First Look

First Look: November 6

Disappearing Association Between Governance and Returns Authors: Lucian A. Bebchuk, Alma Cohen, and Charles C.Y. Wang Publication: Journal of Financial Economics (forthcoming) Abstract The correlation between governance indices and... View Details

Keywords: Sean Silverthorne

September 2013 (Revised June 2014)
Case

Rana Plaza: Workplace Safety In Bangladesh (A)

By: John A. Quelch and Margaret L. Rodriguez

On April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories,... View Details

Keywords: Marketing; Public Health; Safety; Workplace; Human Rights; Apparel and Accessories Industry; Bangladesh

October 2013 (Revised August 2016)
Case

NOWaccount

By: Ramana Nanda, William A. Sahlman and Lauren Barley

It was September 2013, and NOWaccount Network Corporation (NOW®) co-founders John Hayes and Lara Hodgson were putting the final touches on the presentation deck for their annual shareholders' meeting. Along with co-founder Stacey Abrams, the pair had designed NOW's... View Details

Keywords: Entrepreneurial Finance; Finance; Entrepreneurship

Web

Marketing Awards & Honors - Faculty & Research

March 1990). Rajiv Lal : Nominated in 1990 for the John D. C. Little Award for "Price Promotions: Limiting Competitive Encroachment" ( Marketing Science , summer 1990). 1985 Rajiv Lal : Winner of the 1985 View Details

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

by Nobel-prize winner in economics George Akerlof and economist Robert Sheeler of "irrational exuberance" fame. These authors cite the importance of what John Maynard Keynes once referred to as "animal spirits" in... View Details

Keywords: by Jim Heskett

01 Nov 2011
First Look

First Look: Nov. 1

Authors:David E. Bell and Mary L. Shelman Publication:Harvard Business Review 89, no. 11 (November 2011) An abstract is unavailable at this time. Read the article: http://hbr.org/2011/11/kfcs-radical-approach-to-china/ar/1 Tax Policy and the Efficiency of U.S. Direct... View Details

Keywords: Sean Silverthorne

October 2011 (Revised March 2012)
Case

Cottle-Taylor: Expanding the Oral Care Group in India

By: John A. Quelch and Alisa Zalosh

Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern... View Details

Keywords: Forecasting; Budgeting; International Marketing; Product Planning ＆ Policy; Sales Promotions; Marketing Plans; Products; Marketing Strategy; Consumer Behavior; Emerging Markets; Forecasting and Prediction; Advertising; Product Launch; Budgets and Budgeting; Product Development; Consumer Products Industry; Health Industry; India