Publications

Article

Casuistry and Social Category Bias.

By: Michael I. Norton, Joseph A. Vandello and John M. Darley

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December 2004
Article

Politics Meets Marketing In America's Presidential Race

By: John A. Quelch and Katherine E. Jocz

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November 2004 (Revised September 2007)
Case

The Mitchell Family and Mitchells/Richards

By: Amy C. Edmondson, John A. Davis, Corey B. Hajim and Kelly Mulderry

Describes a small, luxury retail chain's operational sophistication achieved through the use of technology and "high-touch" customer service. A family-run business, Mitchells has built its success with a customer service strategy known internally as "hugging." The term... View Details

Keywords: Family Business; Customer Relationship Management; Knowledge Management; Service Delivery; Organizational Culture; Expansion; Information Technology; Retail Industry

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Construction Industry

November 2004
Article

Bringing Customers Into the Boardroom

By: Gail J. McGovern, David Court, John A. Quelch and Blair Crawford

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November 2004 (Revised April 2009)
Case

Launching the New MINI

By: Douglas B. Holt and John A. Quelch

Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details

Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States

November 2004
Supplement

Video Supplement for Real Madrid Club de Futbol

By: John A. Quelch

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September 2004 (Revised June 2005)
Case

Hancock Land Company and Hancock Lumber Company (A)

By: John A. Davis, Dwight B. Crane and Kelly M. Mulderry

After inheriting the leadership of their family's land and lumber companies, Matt and Kevin Hancock struggled with how to revise their internally focused governance system. View Details

Keywords: Family Business; Governance; Leadership Style; Growth Management; Organizational Change and Adaptation

September 23, 2004
Article

Case Study: Global Brands

By: John A. Quelch

September 20, 2004
Comment

How Consumers Value Global Brands

By: Douglas Holt, John A. Quelch and Earl L. Taylor

In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study in forty-one countries to... View Details

Keywords: Global Brands; Brand Value; Multi-national Brands; Social Responsibility; Global Range; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Social Marketing; Corporate Social Responsibility and Impact