Publications

January 1992
Background Note

Managing Sales Interfaces: An Introduction

By: Frank V. Cespedes

Concerns issues involved in coordinating sales efforts with product management and customer service activities. First, discusses environmental factors that increase integration requirements among these groups, and why these factors make the field sales force a crucial... View Details

Keywords: Product Marketing; Social Marketing; Multi-Sided Platforms; Groups and Teams; Salesforce Management

January 1973 (Revised March 2006)
Case

Tyler Abrasives, Inc.

Involves multinational pricing policy. Should a multinational industrial products supplier, with plants on several continents, grant a single worldwide price on given products to multinational customers who purchase on several continents? If so, what should the... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Price; Multinational Firms and Management; Sales; Industrial Products Industry

31 Jul 2020
News

How to (Actually) Change Someone’s Mind

August 2012
Case

Danshui Plant No. 2

By: William Bruns, Julie H. Hertenstein and Kelvin Liu

Danshui Plant No. 2 in southern China has a one-year contract with Apple Inc. to assemble 2.4 million iPhones. In the first three months of the contract, the plant is unable to assemble as many phones as expected and is operating at a loss. The plant manager must... View Details

Keywords: Job Cuts and Outsourcing; Production; Budgets and Budgeting; Manufacturing Industry; Electronics Industry; China

February 2020 (Revised March 2020)
Case

Prime Coalition: Catalytic Capital for Climate Innovation

By: Ramana Nanda, Benjamin N. Roth and Olivia Hull

With long development timelines and high risk, new energy technologies were often left to languish in the “valley of death,” unable to raise enough funds to bring a product to market. In 2014, Sarah Kearney founded the nonprofit Prime Coalition to solve this problem.... View Details

Keywords: Energy Conservation; Renewable Energy; Social Entrepreneurship; Venture Capital; Investment; Innovation and Invention; Technological Innovation; Mission and Purpose; Science-Based Business; Nonprofit Organizations; Social Enterprise; Energy Industry; Technology Industry; Green Technology Industry; United States

July 2008 (Revised September 2009)
Supplement

Arauco (B): "Papel" in Brazil

By: Ramon Casadesus-Masanell, Jorge Tarzijan and Jordan Mitchell

This is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills, and a paper mill. The case acts as an epilogue... View Details

Keywords: Joint Ventures; Investment; Vertical Integration; Forest Products Industry; Pulp and Paper Industry; Brazil; Chile

06 Jan 2015
News

Are Blockbusters Destroying the Movies?

01 May 2013
News

Apple’s Ive Seen Risking iOS 7 Delay on Software Overhaul

21 Oct 2021
News

Time Affluence: How Mindful Time Management Increases Happiness

01 Dec 2017
News

New ETFs Attempt to Mimic the Portfolios of Private Equity

13 Oct 2016
Video

The Crash and the Fix of Healthcare.gov

05 Oct 2020
Video

Is it Possible to Make Voting Easier While Maintaining Security?

January 2022 (Revised January 2023)
Technical Note

Legal Analysis: Sexual Misconduct in the Workplace

By: J.S. Nelson and Trevor Fetter

This background piece describes the spectrum of sexual misconduct, from sexual assault through sexual harassment to gender discrimination. It outlines the patterns involved in this behavior, the legal process for reporting it, and its prevalence both domestically and... View Details

Keywords: Crime and Corruption; Gender; Social Psychology; Behavior; Lawsuits and Litigation

December 2015
Background Note

Incentive Systems

By: Brian J. Hall

This note serves as a supplement to any course on incentive design within organizations. The note focuses on the principal difficulties in designing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive... View Details

Keywords: Organizational Strategy; Compensation and Benefits; Motivation and Incentives; Performance Evaluation; Strategy

August 2012
Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira

This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details

Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America

June 2006 (Revised August 2006)
Module Note

The Virtual Entrepreneurial Team Exercise (VETE); Note to Instructors

By: Daniel J. Isenberg

Describes the virtual entrepreneurial team exercise, a role-play simulation involving teams of five students from several international business schools around the world. Provides a detailed set of instructions to faculty from non-HBS business schools. The teams... View Details

Keywords: Groups and Teams; Entrepreneurship; Globalization

January 2000 (Revised November 2000)
Exercise

WineMaster.com (A-1): Confidential Instructions for WineMaster

By: Guhan Subramanian

A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the... View Details

Keywords: Value Creation; Negotiation Process

July 1989 (Revised December 1990)
Case

CIBA-GEIGY Pharmaceuticals: Pharma International

By: John A. Quelch

Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details

Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria