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Show Results For
- All HBS Web
(4,471)
- People (15)
- News (1,203)
- Research (2,478)
- Events (15)
- Multimedia (22)
- Faculty Publications (1,340)
- May–June 2023
- Article
A New Approach to Building Your Personal Brand: How to Communicate Your Value
By: Jill Avery and Rachel Greenwald
For better or worse, in today’s world everyone is a brand. Whether you’re applying for a job, asking for a promotion, or writing a dating profile, your success will depend on getting others to recognize your value. So you need to get comfortable marketing... View Details
Keywords: Personal Brand; Influencer Marketing; Leadership Development; Marketing; Brands and Branding; Identity; Reputation; Competency and Skills
Avery, Jill, and Rachel Greenwald. "A New Approach to Building Your Personal Brand: How to Communicate Your Value." Harvard Business Review 101, no. 3 (May–June 2023): 147–151.
- January 2022 (Revised January 2023)
- Technical Note
Legal Analysis: Sexual Misconduct in the Workplace
By: J.S. Nelson and Trevor Fetter
This background piece describes the spectrum of sexual misconduct, from sexual assault through sexual harassment to gender discrimination. It outlines the patterns involved in this behavior, the legal process for reporting it, and its prevalence both domestically and... View Details
Nelson, J.S., and Trevor Fetter. "Legal Analysis: Sexual Misconduct in the Workplace." Harvard Business School Technical Note 322-085, January 2022. (Revised January 2023.)
- December 2015
- Background Note
Incentive Systems
By: Brian J. Hall
This note serves as a supplement to any course on incentive design within organizations. The note focuses on the principal difficulties in designing incentive systems, including the tradeoff between objective and subjective performance metrics, how to design incentive... View Details
Keywords: Organizational Strategy; Compensation and Benefits; Motivation and Incentives; Performance Evaluation; Strategy
Hall, Brian J. "Incentive Systems." Harvard Business School Background Note 916-029, December 2015.
- August 2012
- Background Note
Marketing Communications
By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
- June 2006 (Revised August 2006)
- Module Note
The Virtual Entrepreneurial Team Exercise (VETE); Note to Instructors
By: Daniel J. Isenberg
Describes the virtual entrepreneurial team exercise, a role-play simulation involving teams of five students from several international business schools around the world. Provides a detailed set of instructions to faculty from non-HBS business schools. The teams... View Details
- January 2000 (Revised November 2000)
- Exercise
WineMaster.com (A-1): Confidential Instructions for WineMaster
A two-person negotiation exercise involving the potential sale of a small e-commerce company to a large company. The parties need to negotiate four issues: the number of shares in the deal, the vesting period for the shares, whether the seller will get a seat on the... View Details
Subramanian, Guhan. "WineMaster.com (A-1): Confidential Instructions for WineMaster." Harvard Business School Exercise 800-249, January 2000. (Revised November 2000.)
- July 1989 (Revised December 1990)
- Case
CIBA-GEIGY Pharmaceuticals: Pharma International
By: John A. Quelch
Examines the decision by Pharma International on whether to launch an antimalarial product in Nigeria and, if so, how that should be implemented. Involves commercial, ethical, and policy considerations. Rich in situation assessment data, the case refers to criticism of... View Details
Keywords: Ethics; Decision Choices and Conditions; Product Launch; Policy; Developing Countries and Economies; Pharmaceutical Industry; Nigeria
Quelch, John A. "CIBA-GEIGY Pharmaceuticals: Pharma International." Harvard Business School Case 589-108, July 1989. (Revised December 1990.)
- 13 Jun 2013
- News
Celtics CEO starts investment fund
- March 2022
- Article
Revealing Corruption: Firm and Worker Level Evidence from Brazil
By: Emanuele Colonnelli, Spyridon Lagaras, Jacopo Ponticelli, Mounu Prem and Margarita Tsoutsoura
We study how the disclosure of corrupt practices affects the growth of firms involved in illegal interactions with the government using randomized audits of public procurement in Brazil. On average, firms exposed by the anti-corruption program grow larger after the... View Details
Colonnelli, Emanuele, Spyridon Lagaras, Jacopo Ponticelli, Mounu Prem, and Margarita Tsoutsoura. "Revealing Corruption: Firm and Worker Level Evidence from Brazil." Journal of Financial Economics 143, no. 3 (March 2022): 1097–1119.
- 27 Jun 2018
- Working Paper Summaries
Negotiating a Better Future: How Interpersonal Skills Facilitate Inter-Generational Investment
- Research Summary
Customer-Centric Marketing Strategy
By: Rohit Deshpande
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high performance firms. This... View Details
- Research Summary
David and Goliath: Entering the Global Arena
This project involves a study of companies as they expand into the global competitive arena for the first time. In its first stage, it is focusing on companies from non-OECD countries as they deal with "the liability of origin" in their expansion into world markets... View Details
- 1978
- Article
Perceptions of Unfair Marketing Practices: Consumerism Implications
By: Gerald Zaltman, Rajendra K. Srivastava and Rohit Deshpandé
Previous research in complaint behavior has ignored the perception of unfair marketing practices as an explanatory variable. Perceptions of unfair marketing practices are related to consumer complaint behavior, although differentially related across different ages.... View Details
Zaltman, Gerald, Rajendra K. Srivastava, and Rohit Deshpandé. "Perceptions of Unfair Marketing Practices: Consumerism Implications." Advances in Consumer Research 5 (1978): 247–253.
- April 1991 (Revised April 1992)
- Case
Hospital Sector in 1992
Examines the major issues facing the hospital sector in 1992. The environment surrounding the industry is one of great uncertainty and rapid change, and involves significant public policy questions. Describes recent trends, issues and new types of competitors that... View Details
Keywords: Risk and Uncertainty; Nonprofit Organizations; Competition; Health Care and Treatment; Policy; Change; Health Industry; United States
Teisberg, Elizabeth O. "Hospital Sector in 1992." Harvard Business School Case 391-167, April 1991. (Revised April 1992.)
- 2014
- Other Teaching and Training Material
Entrepreneurship Reading: Financing Entrepreneurial Ventures
By: William R. Kerr, Ramana Nanda and James McQuade
"Financing Entrepreneurial Ventures" introduces students to the key issues involved in the financing of entrepreneurial enterprises. The Reading begins by examining how business models shape external financing requirements. It then contrasts the choice to bootstrap... View Details
Kerr, William R., Ramana Nanda, and James McQuade. "Entrepreneurship Reading: Financing Entrepreneurial Ventures." Core Curriculum Readings Series. Harvard Business Publishing 8072, 2014.
- 13 Oct 2015
- Blog Post
LGBTSA Spotlight: Alterrell Mills
accounting: fast-paced, fully immersive, and case-based. Why did you decide to get involved with the LGBT Student Association? As a member of the black and LGBT community, I know the importance of belonging to a community that provides a... View Details
- September–October 2017
- Article
Why Do We Undervalue Competent Management?: Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence
By: Raffaella Sadun, Nicholas Bloom and John Van Reenen
A recurring message in business education is that you can’t compete on the basis of management processes because they’re easily copied. Operational effectiveness is table stakes in the competitive universe, it is often assumed, and thus cannot serve as a sustainable... View Details
Keywords: Management; Management Analysis, Tools, and Techniques; Management Practices and Processes; Performance Effectiveness
Sadun, Raffaella, Nicholas Bloom, and John Van Reenen. "Why Do We Undervalue Competent Management? Neither Great Leadership Nor Brilliant Strategy Matters Without Operational Excellence." Harvard Business Review 95, no. 5 (September–October 2017): 120–127. (Winner of 59th Annual HBR McKinsey Award.)
- July 1987 (Revised May 1993)
- Case
Atlas Copco (A): Gaining and Building Distribution Channels
Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details
Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States
Rangan, V. Kasturi. "Atlas Copco (A): Gaining and Building Distribution Channels." Harvard Business School Case 588-004, July 1987. (Revised May 1993.)