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    • All HBS Web  (3,117)
      • Faculty Publications  (634)

      International MarketingRemove International Marketing →

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      • September 2006 (Revised July 2012)
      • Case

      PSI India—Will Balbir Pasha Help Fight AIDS? (A)

      By: Elie Ofek and Peter Wickersham
      In 2002, Population Services International (PSI) was committed to curbing the growing HIV/AIDS epidemic in India. Sanjay Chaganti, program director of HIV/AIDS at PSI India, has to decide on the best communication strategy to achieve this goal. Up to this date most... View Details
      Keywords: Advertising Campaigns; Communication Strategy; Health Disorders; Marketing Communications; Social Marketing; Social Enterprise; India
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      Ofek, Elie, and Peter Wickersham. "PSI India—Will Balbir Pasha Help Fight AIDS? (A)." Harvard Business School Case 507-032, September 2006. (Revised July 2012.)
      • August 2006 (Revised October 2012)
      • Case

      Natura: Global Beauty Made in Brazil

      By: Geoffrey G. Jones and Ricardo Reisen de Pinho
      Explores the globalization strategies of Natura, Brazil's largest cosmetics company. Founded in 1969, Natura grew using a direct selling model. Led by its three founders, the firm made distinctive use of Brazil's diversity and became characterized by high ethical and... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Corporate Social Responsibility and Impact; Beauty and Cosmetics Industry; Brazil
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      Jones, Geoffrey G., and Ricardo Reisen de Pinho. "Natura: Global Beauty Made in Brazil." Harvard Business School Case 807-029, August 2006. (Revised October 2012.)
      • August 2006 (Revised July 2008)
      • Case

      Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds

      By: Geoffrey G. Jones and Michelle McDonald
      Examines the strategies of a Boston-based start-up to market Rwandan coffee. Describes the history of the coffee industry, the era of cartelization and the International Coffee Agreement, and the subsequent collapse in producer prices after 1989. Also describes the... View Details
      Keywords: History; Marketing Strategy; Entrepreneurship; Business Startups; Food and Beverage Industry; Rwanda; Boston
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      Jones, Geoffrey G., and Michelle McDonald. "Rwanda and the Thousand Hills Coffee Co.: Breaking New Grounds." Harvard Business School Case 807-004, August 2006. (Revised July 2008.)
      • July 2006 (Revised March 2008)
      • Case

      Changan Automobile Co., Ltd.

      By: Dennis Campbell and Donglin Xia
      Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
      Keywords: Financial Reporting; Ethics; Corporate Disclosure; Media; Business and Shareholder Relations; Auto Industry; China
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      Campbell, Dennis, and Donglin Xia. "Changan Automobile Co., Ltd." Harvard Business School Case 107-006, July 2006. (Revised March 2008.)
      • July 2006
      • Article

      Bringing History (Back) into International Business

      By: G. Jones and Tarun Khanna
      We argue that the field of international business should evolve its rhetoric from the relatively uncontroversial idea that 'history matters' to exploring how it matters. We discuss four conceptual channels through which history matters, illustrating each with a major... View Details
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      Jones, G., and Tarun Khanna. "Bringing History (Back) into International Business." Journal of International Business Studies 37, no. 4 (July 2006): 453–468.
      • May 2006 (Revised April 2009)
      • Case

      Cola Wars Continue: Coke and Pepsi in 2006

      By: David B. Yoffie and Michael Slind
      Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
      Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
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      Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
      • April 2006
      • Module Note

      Cross-Border Financial Opportunities

      By: Mihir A. Desai and Kathleen Luchs
      Describes the fifth module in the International Finance course at Harvard Business School. This module explores how segmented capital markets create financing opportunities for firms and the mechanisms that evolve to take advantage of those opportunities. The issues... View Details
      Keywords: Opportunities; Capital Markets; Decisions; International Finance; Motivation and Incentives; Taxation
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      Desai, Mihir A., and Kathleen Luchs. "Cross-Border Financial Opportunities." Harvard Business School Module Note 206-126, April 2006.
      • April 2006 (Revised October 2006)
      • Case

      Chrysanthemum and Dragon: JAFCO Asia in China

      By: Rawi E. Abdelal and David Lane
      In the autumn of 2002, JAFCO Asia, a subsidiary of JAFCO Co., Ltd., became the first foreign private equity firm to open an office in Beijing's Haidian Science Park. JAFCO was the only Japanese private equity firm operating in China. As such, Managing Director Vincent... View Details
      Keywords: History; International Relations; Business and Shareholder Relations; Business and Government Relations; Expansion; Market Entry and Exit; Performance Effectiveness; Foreign Direct Investment; Business Strategy; Financial Services Industry; China; Beijing; Japan
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      Abdelal, Rawi E., and David Lane. "Chrysanthemum and Dragon: JAFCO Asia in China." Harvard Business School Case 706-012, April 2006. (Revised October 2006.)
      • March 2006 (Revised November 2010)
      • Background Note

      Protecting Foreign Investors

      By: Louis T. Wells Jr.
      Describes the emergence of several kinds of efforts to assure the safety of foreign investment in emerging markets: international arbitration, expanded official political risk insurance, credit from government agencies, and intervention by investors' home governments.... View Details
      Keywords: Foreign Direct Investment; Risk Management; Emerging Markets; Agreements and Arrangements; Business and Government Relations; Safety
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      Wells, Louis T., Jr. "Protecting Foreign Investors." Harvard Business School Background Note 706-044, March 2006. (Revised November 2010.)
      • March 2006
      • Module Note

      International Regulatory Regimes

      By: Mihir A. Desai and Kathleen Luchs
      Describes the seventh module in the International Finance course at Harvard Business School. The module focuses on how national and international regulatory regimes influence financial decisions. The module explores how national regulatory regimes interact, the... View Details
      Keywords: Globalized Markets and Industries; International Finance; Decisions; Governing Rules, Regulations, and Reforms; Business Ventures; Teaching; International Relations; Education Industry
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      Desai, Mihir A., and Kathleen Luchs. "International Regulatory Regimes." Harvard Business School Module Note 206-128, March 2006.
      • March 2006
      • Module Note

      Exchange Rates and Global Markets

      By: Mihir A. Desai and Kathleen Luchs
      Describes the first module of the International Finance course at Harvard Business School. This introductory module focuses on the concepts and skills that students need throughout a course on international finance: a familiarity with exchange rates and associated... View Details
      Keywords: Asset Pricing; Currency Exchange Rate; Globalized Markets and Industries; International Finance; Teaching; Innovation and Invention; Education Industry
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      Desai, Mihir A., and Kathleen Luchs. "Exchange Rates and Global Markets." Harvard Business School Module Note 206-122, March 2006.
      • March 2006
      • Course Overview Note

      International Finance: A Course Overview Note

      By: Mihir A. Desai
      Describes the International Finance course at Harvard Business School, which argues that the forces of globalization have fundamentally changed the scope and activities of firms, thereby altering the practice of finance within these firms. As a consequence of an... View Details
      Keywords: Multinational Firms and Management; Business Ventures; Integration; Change Management; Decision Choices and Conditions; Investment; Risk Management; Competitive Advantage; Motivation and Incentives; International Finance; Capital Markets
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      Desai, Mihir A. "International Finance: A Course Overview Note." Harvard Business School Course Overview Note 206-107, March 2006.​
      • March 2006 (Revised November 2006)
      • Case

      China: To Float or Not To Float? (D)- Bank of America's Strategic Investment in China Construction Bank

      By: Laura Alfaro, Rafael M. Di Tella and Ingrid Vogel
      With its $3 billion investment in Chinese state bank China Construction Bank, Bank of America--the second U.S. bank behind Citigroup in terms of assets and market capitalization--was one of several foreign banks directly participating in China's banking sector reform.... View Details
      Keywords: Currency Exchange Rate; Banks and Banking; Foreign Direct Investment; International Relations; Banking Industry; China; United States
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      Alfaro, Laura, Rafael M. Di Tella, and Ingrid Vogel. "China: To Float or Not To Float? (D)- Bank of America's Strategic Investment in China Construction Bank." Harvard Business School Case 706-031, March 2006. (Revised November 2006.)
      • October 2005 (Revised August 2006)
      • Case

      Haier: Taking a Chinese Company Global

      By: Krishna G. Palepu, Tarun Khanna and Ingrid Vargas
      In 2005, Haier, China's leading appliance manufacturer, had over $12 billion in worldwide sales and was the third-ranked global appliance brand behind Whirlpool and GE. Describes Haier's rise from a defunct refrigerator factory in China's Qingdao province to an... View Details
      Keywords: Global Strategy; Brands and Branding; Manufacturing Industry; Consumer Products Industry; China
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      Palepu, Krishna G., Tarun Khanna, and Ingrid Vargas. "Haier: Taking a Chinese Company Global." Harvard Business School Case 706-401, October 2005. (Revised August 2006.)
      • September 2005 (Revised April 2007)
      • Case

      Spyder Active Sports - 2004

      By: Belen Villalonga, Dwight B. Crane and James Quinn
      David Jacobs founded a high-end ski apparel company in 1978. He successfully built and grew the company, establishing a major international brand that appealed to ski racers and other active skiers. In 1995, he sought external financing to support further growth of the... View Details
      Keywords: Private Ownership; Private Equity; Financial Liquidity; Business Exit or Shutdown; Valuation; Brands and Branding; Wealth; Family Business; Financing and Loans; Globalization; Apparel and Accessories Industry; Sports Industry; Colorado
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      Villalonga, Belen, Dwight B. Crane, and James Quinn. "Spyder Active Sports - 2004." Harvard Business School Case 206-027, September 2005. (Revised April 2007.)
      • August 2005 (Revised July 2014)
      • Case

      Can Bollywood Go Global?

      By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
      Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details
      Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India
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      Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
      • August 2005 (Revised January 2012)
      • Case

      McKinsey and the Globalization of Consultancy

      By: Geoffrey G. Jones and Alexis Lefort
      Considers McKinsey's strategy during the first stage of the globalization of the management consultancy industry between the 1950s and 1973. Briefly reviews the history of management consulting before considering the factors that led McKinsey to open its first... View Details
      Keywords: History; Demand and Consumers; Strategy; Globalized Firms and Management; Service Operations; Consulting Industry
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      Jones, Geoffrey G., and Alexis Lefort. "McKinsey and the Globalization of Consultancy." Harvard Business School Case 806-035, August 2005. (Revised January 2012.)
      • August 2005 (Revised April 2014)
      • Teaching Note

      Innocents Abroad: Currencies and International Stock Returns

      By: Mihir A. Desai, Kathleen Luchs, Elizabeth A. Meyer and Mark Veblen
      What do international stocks contribute to the portfolio of a U.S. investor? How do currencies interact with stock price movements in determining the benefits of international diversification? This case helps students compare the risks and returns of foreign stock... View Details
      Keywords: Diversification; International CAPM; CAPM; Home Bias; Currency Risk; Exchange Rate Risk; International Stock Market Returns; Financial Services Industry; United States; Currency Exchange Rate; Stocks; Financial Markets; International Finance; Investment Return; Currency; Risk and Uncertainty; Emerging Markets; Investment Portfolio; United States; Australia; Canada; China; Germany; India; Japan; United Kingdom
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      Desai, Mihir A., Kathleen Luchs, Elizabeth A. Meyer, and Mark Veblen. "Innocents Abroad: Currencies and International Stock Returns." Harvard Business School Teaching Note 206-012, August 2005. (Revised April 2014.)
      • July 2005 (Revised October 2006)
      • Case

      Global Fun: The Internationalization of Theme Parks

      By: Geoffrey G. Jones and Steven Shaheen
      A fictitious private equity firm considers whether to buy the international theme park business of the LEGO Group. Considers the origins of theme parks in the United States; the international expansion of Disney theme parks to Tokyo and Paris since the 1970s; and the... View Details
      Keywords: Private Equity; Globalized Markets and Industries; Globalized Firms and Management; Global Strategy; Entertainment and Recreation Industry; Germany; Tokyo; Great Britain; Denmark; United States; Paris
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      Jones, Geoffrey G., and Steven Shaheen. "Global Fun: The Internationalization of Theme Parks." Harvard Business School Case 806-018, July 2005. (Revised October 2006.)
      • July/September 2005
      • Article

      Le consensus de Paris: la France et les règles de la finance mondiale

      By: Rawi Abdelal
      This article is about the institutional foundations of the globalization of finance. These institutional foundations are both informal and formal. Until the 1980s the formal rules of the international financial architecture – most consequentially in the European Union... View Details
      Keywords: Policy; International Finance; Globalization; France; European Union
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      Abdelal, Rawi. "Le consensus de Paris: la France et les règles de la finance mondiale." Critique internationale, no. 28 (July/September 2005): 87–115.
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