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Consumer goods: market research

Where do I find market reports on consumer goods? Passport
Offers quantitative data on consumer lifestyles, retailing, consumer markets, and in-depth market analysis reports for many countries. Mintel... View Details

13 Jul 2017
Blog Post

Summer Snapshot: Interning in the Sports Industry

HBS Career & Professional Development (CPD) asked students to describe their career interests and what they are up to this summer. Name: Matt Duarte, MBA 2018 Current Position: Corporate Development and Strategy Intern Company and... View Details

Keywords: Entertainment / Media / Sports

February 2023
Supplement

Nexus Market (B): After the Ultimatum

By: Tsedal Neeley and Jeff Huizinga

This case reveals how the situation with Nexus Market and its Ukrainian and Russian subcontractors was resolved. The conclusion to the story of a Silicon Valley start-up executive facing an ultimatum from a team of Ukrainian subcontractors to cut ties with a separate... View Details

Keywords: International Relations; Conflict and Resolution; Business and Stakeholder Relations; Technology Industry; United States; Ukraine; Russia; Europe

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14 Jan 2015
Research & Ideas

Thriving in the Turbulence of Emerging Markets

The growth and competiveness of emerging markets is a fundamental reality in global business today. Yet it is often forgotten just how much these countries have changed in a short period of time, how challenging their business... View Details

Keywords: by Geoffrey Jones; Manufacturing; Auto

02 Mar 2015
News

To Market, To Market

building an agricultural and market infrastructure in places—like parts of Nepal, Romania, Haiti, and Guatemala—where little or none has previously existed. “The way we do this is through value-based development, where we engage farmers... View Details

Keywords: Margie Kelley; Agriculture; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

Research Summary

The Evolution of Corporate Structure, Internal Governance, and Leadership

My research documents the evolution of the internal governance of senior management in large US firms over a 20-year period and explores, via multiple methods, the causes and consequences of these changes. My findings suggest that... View Details

01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the... View Details

Keywords: by John Quelch; Sports

May 2015 (Revised September 2015)
Case

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch and Margaret L. Rodriguez

In June 2014, leading healthcare and consumer technology company, Royal Philips ("Philips"), announced its HealthSuite Digital Platform to house healthcare data and enable applications used by physicians and patients. Philips had strong equity in the healthcare... View Details

Keywords: Health; Healthcare; Digital; Platform; Ecosystem; Health Care and Treatment; Technological Innovation; Information Technology; Product Development; Applications and Software; Digital Platforms; Health Industry; Medical Devices and Supplies Industry; Netherlands; United States

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27 Mar 2014
News

From Marx to Marketing

being published in the journal of a leading Russian university. He is writing a book on a system he has developed that he calls Establishing and Sustaining Effective Managerial Interaction. And he shares his business experience and wisdom with students as an adjunct... View Details

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

learn to measure market demand and calculate market penetration rates and market share. "Situation Analysis": Before managers can begin to formulate View Details

Keywords: by Sarah Jane Gilbert

2016
Working Paper

More Effective Sports Sponsorship—Combining and Integrating Key Resources and Capabilities of International Sports Events and Their Major Sponsors

By: Ragnar Lund and Stephen A. Greyser

Organizations in the field of sports are becoming increasingly dependent on sponsors for their value creation and growth. Studies suggest that sports organizations (rights-holders) often fail to exploit the full potential of such sponsorship partnerships. The aim of... View Details

Keywords: Sponsorship; ＂Sports Organizations,; Case Study; Europe; Business Relationships; Collaborative Marketing; Value Co-creation; Relationship Portfolio Management; Value Creation; Cases; Marketing; Sports; Sports Industry; Europe

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07 Nov 2007
Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month,... View Details

Keywords: by John Quelch; Aerospace; Consumer Products

October 2024
Case

Ranger Energy Services: Bridging Public & Private Markets

By: Joseph Pacelli, Ravi Ramniklal Gondalia and James Weber

In August of 2017, CSL Capital, a private equity fund founded and operated by Charlie Leykum (HBS’04), was deciding to take one of its portfolio companies, Ranger Energy Services, public. Founded in 2014, Ranger Energy was an oilfield service company providing... View Details

Keywords: Entrepreneurship; Initial Public Offering; Financial Strategy; Valuation; Energy; Financial Services Industry; Energy Industry; United States

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June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India

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21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

"We've wanted to learn about the challenges of the process and the challenges of companies in those markets trying to compete on a global platform. We are also curious how international companies have been... View Details

Keywords: by Martha Lagace

10 Dec 2008
Working Paper Summaries

Market Reaction to the Adoption of IFRS in Europe

Keywords: by Christopher S. Armstrong, Mary E. Barth, Alan D. Jagolinzer & Edward J. Riedl; Banking

08 Mar 2019
Blog Post

Reclaiming Feminism: A Celebration of International Women’s Day

In honor of International Women's Day, the Women's Student Association set out to reclaim the word 'feminism'. They reached out to the HBS community to find out what the word means to its members. The result is a portrait project... View Details

June 2021
Case

CFM International (A): Building a Durable Partnership That Works

By: Ranjay Gulati, Yves Doz, Kim Wilkinson and Kerry Herman

It is spring 1995, and the CFM partnership—a joint venture between GE Aviation and France’s jet engine manufacturer Snecma—is facing difficult challenges. The parent companies must decide whether and how to renew their nascent partnership agreement, in the face of... View Details

Keywords: Joint Ventures; Partners and Partnerships; Decision Making

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