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  • June 2012
  • Article

The Economic Value of Celebrity Endorsements

By: Anita Elberse and Jeroen Verleun
What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
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  • Web

Technology & Innovation - Faculty & Research

production workers) are associated with more autonomy and a wider span of control. By contrast, communication technologies (like data networks) decrease autonomy for both workers and plant managers. Treating technology as endogenous using View Details
  • 06 Jun 2016
  • Research & Ideas

Skills and Behaviors that Make Entrepreneurs Successful

to create a new survey instrument that defines 11 factors and associated survey questions that will be used to understand the level of comfort and self-confidence that founders and non-founders have with various dimensions of... View Details
Keywords: by HBS Working Knowledge
  • Web

2023 Reunion Presentations - Alumni

debt into company shares. The exhibit explores the dramatic rise and fall of the company stock, drawing on materials from Baker Library, which holds one of the world’s most extensive collections relating to the financial crisis. From Parliamentary decrees to financial... View Details
  • 07 Nov 2023
  • Blog Post

Get to Know the HBS Armed Forces Alumni Association

US military veterans, those who have served out of uniform, and veterans from our partners and allies throughout the world and wanted to be involved in creating an environment of camaraderie for those people attending HBS. The members of the AFAA have been View Details
  • 19 Jan 2023
  • Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

know that these advanced technologies play an instrumental role in configuring the right managerial decisions.” “This is precisely the type of practitioner-oriented research we’ve conducted at LISH for the past decade and now we’re... View Details
Keywords: by Rachel Layne
  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms. “It was a major discovery to me... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • 11 Jun 2013
  • Working Paper Summaries

Measurement Errors of Expected Returns Proxies and the Implied Cost of Capital

Keywords: by Charles C.Y. Wang
  • August 2021
  • Case

Andreessen Horowitz’s Cultural Leadership Fund (A)

By: Anita Elberse, Briana Richardson and Cydni Williams
In May 2020, Chris Lyons, a partner at leading venture capital firm Andreessen Horowitz receives the news that his company has reached a verbal agreement with one of Silicon Valley’s hottest social-media startups to lead its ‘Series A’ funding round, in a deal that... View Details
Keywords: Entertainment; Talent Management; General Management; Inclusion; Talent and Talent Management; Diversity; Venture Capital; Entrepreneurship; Networks; Nonprofit Organizations
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  • Web

Human Behavior & Decision-Making - Faculty & Research

was instrumental in shaping research on Human Behavior & Decision-Making. Today, our research focuses on individual and interactive judgment and decision making and explores the role of personal bias, cognition and learning, time,... View Details
  • September 2017 (Revised September 2023)
  • Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively
The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details
Keywords: Brand ＆ Product Management; Product Strategy; New Product Development; Credit Card; Customer Acquisition; CRM; Millennials; Marketing; Marketing Strategy; Brands and Branding; Credit Cards; Product Development; Product Launch; Customer Relationship Management; Consumer Behavior; Demographics; Financial Services Industry; Service Industry; Banking Industry; United States; North America
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  • 14 Jun 2018
  • Cold Call Podcast

How Chase Sapphire Made Credit Cool for Millennials

Keywords: Financial Services; Banking
  • 16 Nov 2016
  • HBS Seminar

Ben Shiller, Brandeis University

  • 23 Jan 2014
  • Working Paper Summaries

Tommy Koh: Background and Major Accomplishments of the ’Great Negotiator, 2014

Keywords: by James K. Sebenius & Laurence A. Green
  • Web

Arthur Rock Center for Entrepreneurship | About

Arthur Rock & Company, which was instrumental in the birth of Apple and Intel. Unlike many venture funders, Rock’s formula for success relies on maintaining long-term ties with the companies he finances, often staying on company boards... View Details
  • Web

Guides to Archival Collections – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

physiological norms for human biological processes and to study the physiological changes that cause fatigue in workers. He was instrumental in the establishment of the Harvard undergraduate concentrations in biochemistry and in history... View Details
  • Web

Topics - HBS Working Knowledge

Plants (2) Failure (19) Fairness (9) Family Business (26) Family Ownership (6) Family and Family Relationships (10) Film Entertainment (1) Finance (604) Financial Condition (18) Financial Crisis (19) Financial Institutions (41) Financial View Details
  • 13 Nov 2023
  • Blog Post

HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025)

School's emphasis on ethical leadership and social responsibility resonated deeply with my own values of being a good person and leading with integrity. This environment was instrumental in shaping my ambition to pursue entrepreneurship.... View Details
  • July 2016 (Revised January 2019)
  • Case

Cyber Breach at Target

By: Suraj Srinivasan, Lynn S. Paine and Neeraj Goyal
In November and December of 2013, Target Corporation suffered one of the largest cyber breaches to date. The breach that occurred during the busy holiday shopping season resulted in personal and credit card information of approximately 110 million Target customers... View Details
Keywords: Safety; Credit Cards; Customer Relationship Management; Internet and the Web; Governing and Advisory Boards; Crisis Management; Retail Industry
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  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

for how these changes would be achieved. The Balanced Scorecard played an instrumental role in this process. While the pieces of the strategy existed, they were fragmented; some observers referred to it as "strategy du jour."... View Details
Keywords: by Robert S. Kaplan & David P. Norton