Publications

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February 2009 (Revised September 2011)
Case

Big Spaceship: Ready to Go Big?

By: Boris Groysberg and Michael Slind

Big Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer... View Details

Keywords: Entrepreneurship; Innovation and Management; Human Capital; Growth and Development Strategy; Marketing; Organizational Culture; Organizational Design; Groups and Teams; Competitive Strategy; Value Creation

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

the Ernest L. Arbuckle Professorship at HBS, specializing in strategy, innovation, and leadership for change. She is the author and coauthor of several books, including her most recent book Think Outside the Building: How Advanced Leaders Can Change the World One Smart... View Details

Keywords: by Dina Gerdeman

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

step into 2024, this could be the year a new paradigm for collaborative innovation emerges between human and machine intelligence. Crowdsourcing—a technique using diverse ideas from the masses—is one such area poised for change, research... View Details

Keywords: by Rachel Layne; Information Technology

19 May 2015
First Look

First Look: May 19

two months. A team of faculty and students from five Harvard schools attended the Kumbh Mela to learn from the phenomenon. The festival was a planning, organizational, financial, and spiritual success-in stark contrast to the understood... View Details

Keywords: Sean Silverthorne

November 2000 (Revised June 2010)
Case

Bush Boake Allen

By: Stefan H. Thomke and Ashok Nimgade

Bush Boake Allen, a flavor and fragrance firm, is considering strategic options that would integrate customers into its innovation process via a potentially disruptive Internet-based technology. As this approach could result in dramatic changes to the firm's business... View Details

Keywords: Customer Focus and Relationships; Disruptive Innovation; Technological Innovation; Management Teams; Product Design; Organizational Change and Adaptation; Conflict Management; Internet; Chemical Industry

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

diversity is seen to expand the range of views and ideas that teams can draw upon to innovate. Yet, case studies reveal that teaming across knowledge boundaries can be difficult in practice, and View Details

March 2025
Case

Harvey: AI for Lawyers

By: Suraj Srinivasan, Charles Krumholz and Radhika Kak

In early 2025, Winston Weinberg and Gabe Pereyra, co-founders of Harvey AI, reflected on the company’s meteoric rise as a pioneer in AI-powered legal technology. Since its founding in 2022, Harvey had transformed how lawyers approached research, drafting, and document... View Details

Keywords: Innovation Strategy; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Product Positioning; Legal Services Industry; Technology Industry; New York (city, NY); San Francisco; London

18 Oct 2006
Research & Ideas

New at the Helm: A Talk with HBS Dean Light

curriculum as well. Last year we launched learning teams for first-year students. These are diverse groups of roughly seven who work together on projects throughout the year. Writing is an important component of what they do, in addition... View Details

Keywords: by Roger Thompson; Education

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53251 August 22, 2017 Harvard Business Review Find the Right Metrics for Your Sales Team By: Cespedes, Frank V., and Robert Marsh Abstract—This article reports the results of a survey of key... View Details

Keywords: Sean Silverthorne

January 2014
Case

MIT Mystery Hunt: The Answer is Secondary

By: Willy Shih and Karen Robinson

The MIT Mystery Hunt is an annual puzzle-based scavenger hunt at MIT. It is run every year by a different team, and every year is slightly different as teams try new ideas and decide whether to keep or ignore new ideas from previous years. As the Mystery Hunt has... View Details

Keywords: Puzzle-solving; Puzzle Hunt; MIT Mystery Hunt; Innovation and Invention; Collaborative Innovation and Invention; Innovation Leadership; Education Industry; Massachusetts; Cambridge; United States

July 2008 (Revised September 2009)
Case

ASUSTeK Computer Inc. Eee PC (A)

By: Willy C. Shih, Chintay Shih, Hung-Chang Chiu, Yi-Ching Hsieh and Ho Howard Yu

ASUSTek Computer was the world's largest manufacture of PC motherboards, yet when it tried to launch its new sub-notebook Eee PC, the organization faced challenges in doing things outside of its established processes. Though many of the team members had worked together... View Details

Keywords: Change Management; Disruptive Innovation; Product Launch; Groups and Teams; Information Infrastructure; Mobile and Wireless Technology; Technology Industry

22 Mar 2016
First Look

March 22, 2016

Abstract—Many believe that the recent emphasis on enterprise risk management function is misguided, especially after the failure of sophisticated quantitative risk models during the global financial crisis. The concern is that top-down risk management will inhibit... View Details

Keywords: Sean Silverthorne

24 Oct 2023
HBS Case

From P.T. Barnum to Mary Kay: Lessons From 5 Leaders Who Changed the World

Would Jack Welch’s Leadership Style Fare in Today’s World? Do Leaders Learn More From Success or Failure? Steve Jobs and the Rise of the Celebrity CEO Feedback or ideas to share? Email the Working Knowledge team at hbswk@hbs.edu. Image:... View Details

Keywords: by Avery Forman

February 2005 (Revised March 2013)
Case

Phase Zero: Introducing New Services at IDEO (A)

By: Amy C. Edmondson and Laura Feldman

Focuses on whether world-renowned product design firm IDEO's new customer service fits with the firm's strategic position and organization capabilities. Over the course of IDEO's 13-year history, an increasing share of revenues are a result of "Phase 0"... View Details

Keywords: Strategy; Service Operations; Product Design; Infrastructure; Customer Focus and Relationships; Innovation and Invention; Service Industry; Boston; United States

February 2013 (Revised March 2013)
Case

Agero: Enhancing Capabilities for Customers

By: Robert Simons and Natalie Kindred

This case illustrates the importance of choosing a primary customer as the basis for organization design. Cross Country Group managers adjusted resource allocation, organization design and performance measures over time to transform Cross Country Group from an... View Details

Keywords: Entrepreneurial Management; Entrepreneurial Gap; Entrepreneurship; Auto Industry; Insurance; Performance Management; Performance Measurement; Performance Measures; Performance Pressure; Decisions; Family Business; Resource Allocation; Organizational Design; Customer Focus and Relationships; Performance Evaluation; Growth and Development Strategy; Service Industry