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- Faculty Publications (2,313)
Show Results For
- All HBS Web
(5,164)
- People (6)
- News (1,199)
- Research (3,438)
- Events (19)
- Multimedia (6)
- Faculty Publications (2,313)
- 2012
- Chapter
The Impact of Web 2.0 on Business-to-Business Marketing
By: Thomas J. Steenburgh and Das Narayandas
Steenburgh, Thomas J., and Das Narayandas. "The Impact of Web 2.0 on Business-to-Business Marketing." Chap. 9 (Vol. 7) of Legends in Marketing: Philip Kotler, edited by Jagdish N. Sheth and Ravi S. Achrol, 114–122. SAGE Publications, 2012.
- 24 Apr 2014
- News
Studying how society shapes market practices, government policies
Harvard Business School Professor Matt Weinzierl talks about his research into the ways market practices and government policies are shaped by society. (Published April 2014) View Details
- May 2003 (Revised October 2003)
- Case
BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves
Developed in 1995 as a specialist software vendor, BEA Systems, Inc. had already transformed itself twice from a transaction processing product company to a server application provider. By July 2002, it had become the fastest company in history to reach $1 billion in... View Details
Keywords: Organizational Change and Adaptation; Digital Platforms; Business Growth and Maturation; Management Practices and Processes; Applications and Software; Entrepreneurship; Organizational Culture; Information Technology Industry; Information Technology Industry
Sull, Donald N., Ramiro Montealegre, and Jeannette Dale. "BEA Systems, Inc.: Constant Reinvention to Cope with Market Waves." Harvard Business School Case 803-118, May 2003. (Revised October 2003.)
- December 2009
- Article
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
By: Felix Oberholzer-Gee and Joel Waldfogel
Since the dawn of broadcasting, and especially in the past decade, Americans have turned their attention from local to more distant sources of news and entertainment. While the integration of media markets will raise the private welfare of many consumers, critics of a... View Details
Keywords: Voting; Ethnicity; Behavior; Local Range; Journalism and News Industry; Media and Broadcasting Industry; United States
Oberholzer-Gee, Felix, and Joel Waldfogel. "Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?" American Economic Review 99, no. 5 (December 2009).
- Article
Strategic Disclosure: The Case of Business School Rankings
By: Michael Luca and Jonathan Smith
We empirically analyze disclosure decisions made by 240 MBA programs about which rankings to display on their websites. We present three main findings. First, consistent with theories of countersignaling, top schools are least likely to disclose their rankings, whereas... View Details
Keywords: Voluntary Disclosure; Shrouded Attributes; Information Unraveling; Rankings; Higher Education; Corporate Disclosure; Rank and Position
Luca, Michael, and Jonathan Smith. "Strategic Disclosure: The Case of Business School Rankings." Journal of Economic Behavior & Organization 112 (April 2015): 17–25.
- Web
Buy Now, Pay Later: The Secondary Credit Market
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- December 1984
- Article
Unionization and Profitability: Evidence from the Capital Market
By: M. B. Zimmerman and R. S. Ruback
Zimmerman, M. B., and R. S. Ruback. "Unionization and Profitability: Evidence from the Capital Market." Journal of Political Economy 92, no. 6 (December 1984): 1134–1157.
- 2018
- Working Paper
Oral History and Writing the Business History of Emerging Markets
By: Geoffrey Jones and Rachael Comunale
This working paper highlights the benefits that rigorous use of oral history can offer to research on the contemporary business history of emerging markets. Oral history can help fill some of the major information voids arising from the absence of a strong tradition of... View Details
Jones, Geoffrey, and Rachael Comunale. "Oral History and Writing the Business History of Emerging Markets." Harvard Business School Working Paper, No. 19-056, November 2018.
- 08 Dec 2011
- Working Paper Summaries
Are There Too Many Safe Securities? Securitization and the Incentives for Information Production
- 26 Nov 2019
- News
Predicting Financial Market Bubbles and Crises in Real-time
Source: Greenwood Source: Greenwood Professor Robin Greenwood notes that faculty members across Harvard have long been exploring the behavioral perspective on financial market bubbles and financial crises. Five years ago, a group formed... View Details
- 06 Dec 2010
- Sharpening Your Skills
Sharpening Your Skills: Doing Business in Emerging Markets
emerging economies? What are the best ways to leverage local resources? How Do I Identify Opportunities In Emerging Markets? Strategy and Execution for Emerging Markets How can multinationals, entrepreneurs, and investors identify and... View Details
- 09 Mar 2003
- Research & Ideas
Six Keys to Building New Markets by Unleashing Disruptive Innovation
and disruptive opportunities; the "schools of experience" theory informs hiring decisions. 4. Don't try to change your customers—help them. Faulty market segmentation schemes help to explain the... View Details
- 2024
- Working Paper
Platform Information Provision and Consumer Search: A Field Experiment
By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang
Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details
Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web
Fang, Lu, Yanyou Chen, Chiara Farronato, Zhe Yuan, and Yitong Wang. "Platform Information Provision and Consumer Search: A Field Experiment." NBER Working Paper Series, No. 32099, February 2024.
- 2018
- Working Paper
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Harvard Business School Working Paper, No. 19-057, November 2018.
- Web
Online Digital Marketing Strategy Course | HBS Online
This course is part of the Marketing track. Introduction to Digital Marketing Strategy MULTIPLE FORMATS Start anytime in our on-demand format, or select a cohort start date and enroll now! Not sure which... View Details
- winter 2003
- Article
Massively Categorical Variables: Revealing the Information in Zip Codes
We introduce the idea of a massively categorical variable, a variable such as zip code that takes on too many values to be treated in the standard manner, and show how to use it directly as explanatory variables in an econometric model. In an application of this... View Details
Steenburgh, Thomas J., Andrew Ainslie, and Peder Hans Engebretson. "Massively Categorical Variables: Revealing the Information in Zip Codes." Marketing Science 22, no. 1 (winter 2003): 40–57.
- 02 Apr 2009
- Working Paper Summaries
The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization
Keywords: by Maria Guadalupe & Julie M. Wulf
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- 2008
- Article
Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities
By: Kristina Steffenson McElheran
This study focuses on whether more-productive firms are more likely to adopt process innovations and why. The empirical context is the adoption of e-business practices among U.S. manufacturing plants in early 2000. Based on detailed data from the U.S. Census of... View Details
Keywords: Investment; Innovation Strategy; Leadership; Motivation and Incentives; Competitive Advantage; Technology Adoption; Manufacturing Industry; United States
McElheran, Kristina Steffenson. "Market Leadership and Strategic Investments in Innovation: The Adoption of E-Business Capabilities." Academy of Management Best Paper Proceedings (2008): 1–6p, 4 charts. (Finalist for the 2008 Best Paper Award presented by Academy of Management, TIM Division.)
- April 2011
- Teaching Note
Neck & Neck: Leveraging the Club Neck Information (TN)
Teaching Note for 111112. View Details