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  • November 1987
  • Background Note

The Magic Matrix: Products and Accounts

By: Benson P. Shapiro
Describes an interfunctional approach to product mix management and account selection. The approach uses a matrix of products and accounts. Also describes the concepts and implementation of the approach. View Details
Keywords: Marketing Strategy; Product Marketing; Customers
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Shapiro, Benson P. "The Magic Matrix: Products and Accounts." Harvard Business School Background Note 588-006, November 1987.

    Tatiana Sandino

    Tatiana Sandino is the Arthur Lowes Dickinson Professor of Business Administration in the Accounting and Management Unit, most recently teaching and undertaking the role of course head for the required first-year MBA course Financial Reporting and Control. She has... View Details

    Keywords: retailing; service industry
    • 2022
    • Report

    Competitiveness Roadmap for India@100

    By: Michael E. Porter and Christian H.M. Ketels
    The Competitiveness Roadmap for India lays out policy principles to guide India's efforts to move towards middle-income and beyond over the next 25 years. It covers a discussion of appropriate outcome ambitions, the underlying development approach, specific policy... View Details
    Keywords: Economic Growth; Strategy; Competition; Policy; Government Administration; India
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    Porter, Michael E., and Christian H.M. Ketels. "Competitiveness Roadmap for India@100." Report, Institute for Competitiveness, India, September 2022.
    • March 2003 (Revised December 2003)
    • Exercise

    Organizational Alignment Exercise

    By: Michael Beer and John J. Gabarro
    Presents an overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details
    Keywords: Organizational Structure; Alignment
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    Beer, Michael, and John J. Gabarro. "Organizational Alignment Exercise." Harvard Business School Exercise 403-075, March 2003. (Revised December 2003.)
    • December 1996 (Revised June 2003)
    • Case

    Cynthia Hogan and the Birth of Novartis

    By: Rosabeth M. Kanter
    An American woman heads an integration office for merger transition activities between two giant Swiss pharmaceutical companies. She needed to develop an implementation plan to shape the new global powerhouse. View Details
    Keywords: Mergers and Acquisitions; Global Strategy; Organizational Design; Strategic Planning; Pharmaceutical Industry; Switzerland; United States
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    Kanter, Rosabeth M. "Cynthia Hogan and the Birth of Novartis." Harvard Business School Case 897-126, December 1996. (Revised June 2003.)
    • June 2001
    • Exercise

    Strategic Human Resource Management Applications Exercise

    By: Michael Beer
    Overview of a method for diagnosing and developing an organization's capability to achieve its goals and implement its strategy, with exercises for application. A rewritten version of an earlier exercise. View Details
    Keywords: Competency and Skills; Goals and Objectives; Management Practices and Processes; Organizational Design; Strategy
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    Beer, Michael. "Strategic Human Resource Management Applications Exercise." Harvard Business School Exercise 401-044, June 2001.
    • December 2002 (Revised March 2003)
    • Case

    Gates Foundation and Small High Schools, The

    By: Stig Leschly
    Covers the evolution of the Gates Foundation's multibillion dollar effort to influence reform in the U.S. public education system since 1999, particularly the foundation's recent decision to invest heavily in the breakup of existing urban high schools and the creation... View Details
    Keywords: Secondary Education; Urban Development; Social Entrepreneurship; Philanthropy and Charitable Giving; Education Industry
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    Leschly, Stig. "Gates Foundation and Small High Schools, The." Harvard Business School Case 803-110, December 2002. (Revised March 2003.)
    • Teaching Interest

    Short Intensive Program (SIP): Agile at Scale: From OKR's and Agile to Execution Excellence

    What do you want to get out of your remaining time at HBS, your career and life-plan to make an impact, starting from Day 1 post-HBS? By developing tools to drive your personal success and strategy at HBS, in this interactive immersion, we will dive into how the... View Details
    • December 1987 (Revised August 1990)
    • Case

    Florida Power & Light's Quality Improvement Program

    Describes a major electric utility's highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co.... View Details
    Keywords: Organizational Change and Adaptation; Quality; Performance Productivity; Utilities Industry; Florida
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    Hart, Christopher. "Florida Power & Light's Quality Improvement Program." Harvard Business School Case 688-043, December 1987. (Revised August 1990.)
    • 07 Aug 2009
    • What Do You Think?

    Why Can’t Americans Get Health Care Right?

    and digest information, test ideas, define the purpose, and align it to a strategy (Akram Boutros, Jack Slagle, Nikos Mourkogiannis, among others). This all will require more leadership (Paul Karras, Phil Clark). There was general... View Details
    Keywords: by Jim Heskett; Health
    • August 2019
    • Case

    Creating Accountability in Afghanistan

    By: Jonas Heese, Gerardo Pérez Cavazos, Eugene F. Soltes and Grace Liu
    By early 2019, the United States had contributed $132 billion to the Afghan reconstruction. John Sopko, in his role as the Special Inspector General for Afghan Reconstruction (SIGAR), was in charge of providing accountability for U.S. aid funding. Sopko’s oversight... View Details
    Keywords: Auditing; Fraud; Accountability; Crime and Corruption; Law Enforcement; Governance; Infrastructure; Information; Networks; Strategy; Afghanistan
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    Heese, Jonas, Gerardo Pérez Cavazos, Eugene F. Soltes, and Grace Liu. "Creating Accountability in Afghanistan." Harvard Business School Case 120-024, August 2019.
    • January 2007 (Revised October 2007)
    • Case

    Procter & Gamble: Organization 2005 (A)

    By: Mikolaj Jan Piskorski and Alessandro L. Spadini
    In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s... View Details
    Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Organizational Structure
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    Piskorski, Mikolaj Jan, and Alessandro L. Spadini. "Procter & Gamble: Organization 2005 (A)." Harvard Business School Case 707-519, January 2007. (Revised October 2007.)
    • September 1992 (Revised January 2002)
    • Case

    Chrysler: Iacocca's Legacy

    By: Nitin Nohria and Sandy Green
    Describes the changes fashioned by Iacocca during his tenure as CEO of the Chrysler Corp. Pays particular attention to the rhetoric he employed in mobilizing change and the actions he took to implement change. View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Leadership Style; Management Teams; Communication Strategy; Auto Industry; Manufacturing Industry
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    Nohria, Nitin, and Sandy Green. "Chrysler: Iacocca's Legacy." Harvard Business School Case 493-017, September 1992. (Revised January 2002.)
    • 15 Nov 2010
    • Lessons from the Classroom

    Connecting Goals and Go-To-Market Initiatives

    Cespedes: For most firms, the largest, most difficult, and increasingly expensive part of strategy implementation is aligning field behaviors and go-to-market systems with espoused strategic goals. It's the... View Details
    Keywords: by Sean Silverthorne; Retail
    • July 2020 (Revised November 2020)
    • Case

    Pricing at Netflix

    By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein
    Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details
    Keywords: Pricing; Marketing; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Price; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Information Technology; Internet and the Web; Digital Platforms; Customers; Customer Satisfaction; Customer Value and Value Chain; Entertainment and Recreation Industry; North and Central America; United States
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    Ofek, Elie, Marco Bertini, Oded Koenigsberg, and Amy Klopfenstein. "Pricing at Netflix." Harvard Business School Case 521-004, July 2020. (Revised November 2020.)
    • March 1997 (Revised July 1999)
    • Case

    S1 Corporation

    S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
    Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Service Industry; South Korea
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    Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)
    • January 2009 (Revised June 2010)
    • Case

    Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

    By: Ranjay Gulati
    In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
    Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
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    Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
    • March 2020 (Revised February 2023)
    • Case

    Performance Management at Afreximbank (A)

    By: Robert S. Kaplan, Siko Sikochi and Josh Steimle
    Based in Cairo, Afreximbank was founded in October 1993 as a specialized continental financial institution designed to address the low level of intra-African trade, the decline in financial flows to Africa, the worsening external debt situation of many African... View Details
    Keywords: Performance Management; Balanced Scorecard; Performance Expectations; Performance Evaluation; Performance Improvement; Organizational Culture; Strategy; Banking Industry; Africa; Egypt
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    Kaplan, Robert S., Siko Sikochi, and Josh Steimle. "Performance Management at Afreximbank (A)." Harvard Business School Case 120-029, March 2020. (Revised February 2023.)
    • September 2020 (Revised June 2021)
    • Supplement

    Eaton Corporation: Portfolio Transformation and The Cost of Capital

    By: Benjamin C. Esty, Scott Mayfield and Daniel Fisher
    In 2000, Eaton Corporation was a broadly diversified industrial conglomerate. But its strategy was evolving and its focus was narrowing around “power management” and more recently on “intelligent power,” the use of digitally enabled products and services designed to... View Details
    Keywords: Mergers and Acquisitions; Business Conglomerates; Business Divisions; Cost of Capital; Corporate Finance; Value; Valuation; Industrial Products Industry; United States; Denmark; Republic of Ireland
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    Esty, Benjamin C., Scott Mayfield, and Daniel Fisher. "Eaton Corporation: Portfolio Transformation and The Cost of Capital." Harvard Business School Spreadsheet Supplement 221-704, September 2020. (Revised June 2021.)
    • Teaching Interest

    MBA Elective Curriculum Business Marketing and Sales

    Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

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