Publications

05 Dec 2023
Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

forgo them is a key insight of the study, which Troncoso conducted with Mengxia Zhang, an assistant professor at Western University’s Ivey Business School. Technology continues to roil all sectors of the business world, with few areas... View Details

Keywords: by Rachel Layne; Real Estate

05 Apr 2016
First Look

April 5, 2016

Teenagers for Business Careers after World War II By: Friedman, Walter A. Abstract—This article traces the growing popularity of Junior Achievement’s “Company Program” in the two decades after World War II. The program provided high... View Details

Keywords: Sean Silverthlorne

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry; Technology Industry

Web

Podcasts - Managing the Future of Work

retention. Also, how technology can accelerate the adoption. Read the Transcript Previous Episodes The business logic of supporting carers in the workforce 23 OCT 2024 | Managing the Future of Work Employers can benefit by remapping their... View Details

Isamar Troncoso

Isamar Troncoso is an Assistant Professor of Business Administration in the Marketing Unit at HBS. She teaches the Marketing course in the MBA required curriculum.

Professor Troncoso studies problems related to digital marketplaces and new technologies. She... View Details

Keywords: high technology; high technology; high technology

16 Nov 2016
Research & Ideas

Turning One Thousand Customers into One Million

and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on the supply side than on the... View Details

Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations

26 Sep 2024
HBS Seminar

Garrett Van Ryzin, Columbia & Amazon

23 Jun 2023
HBS Case

This Company Lets Employees Take Charge—Even with Life and Death Decisions

of trust is so high at Buurtzorg that such decisions don’t ruffle feathers, and one of de Blok’s key responsibilities is to ensure stakeholders learn from, rather than punish, the nurses’ productive deviance. “Nothing was a surprise,... View Details

Keywords: by Annelena Lobb; Health

September 2006 (Revised September 2007)
Case

Bang & Olufsen: Design Driven Innovation

By: Robert D. Austin and Daniela Beyersdorfer

A successful company, recognized worldwide for exquisite design of consumer electronics products, strives to better integrate software design into its traditional physical product design processes to meet the demands of a post-iPod world. Details the Bang & Olufsen... View Details

Keywords: Diversification; Production; Applications and Software; Product Design; Innovation and Invention; Product Development; Electronics Industry

Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

December 2021 (Revised May 2022)
Case

Troverie (A)

By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham

Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details

Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States

05 Jul 2006
Working Paper Summaries

Information Dispersion and Auction Prices

Keywords: by Pai-Ling Yin; Technology; Technology

Web

Named Fellowship Funds - Alumni

multifamily investment firms in San Francisco, with a particular emphasis on historic buildings. He serves on the board of International Technological University, a nonprofit university providing graduate education programs in engineering... View Details

20 Aug 2013
First Look

First Look: August 20

compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all segments; (2) overachievement commissions help sustain the View Details

Keywords: Anna Secino

Web

Podcast - Business & Environment

Professor Mike Toffel, Faculty Chair, Business & Environment Initiative (LinkedIn) Guest: Bill Weir, Chief Climate Correspondent, CNN Drawdown Fund: Scaling the Impact of Climate Technology 14 AUG 2024 | Climate Rising Erik Snyder,... View Details

December 2023 (Revised February 2024)
Case

Transforming Healthcare Delivery at Karolinska University Hospital

By: Susanna Gallani, Mary Witkowski, Elena Corsi and Nikolina Jonsson

The case study examines the journey toward value-based healthcare at Karolinska University Hospital. The hospital's ambitious shift to a patient-centered care delivery model, accompanied by the construction of a new facility, encountered challenges such as high costs,... View Details

Keywords: Change Management; Transformation; Transition; Business Organization; Communication Strategy; Information Infrastructure; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Health Industry; Sweden; Europe

September 2020
Case

Merck: COVID-19 Vaccines

By: Willy C. Shih

COVID-19 infections were still climbing across the U.S. and many other parts of the world in September 2020, and it seemed that every time Ken Frazier, the CEO of Merck & Co. consented to an interview in recent months he always seemed to hear the same question,... View Details

Keywords: Vaccines; COVID-19 Pandemic; Health Pandemics; Health Testing and Trials; Innovation and Management; Innovation Strategy; Technological Innovation; Business Strategy; Product Launch; Pharmaceutical Industry