Healthcare Marketing - Publications - Faculty & Research

01 Dec 2016
News

Alumni Books of 2016

Leading Strategic Change in an Era of Healthcare Transformation edited by Jim Austin, Judith Bentkover, and Laurence Chait (MBA 1965) (Springer) This book focuses on how to lead transformative and strategic change in the View Details

03 Feb 2009
First Look

First Look: February 3, 2009

when compared to defense and healthcare expenditures, not to mention the costs incurred recently rescuing failing banks and automakers, among others. But the picture changes when we consider the long-run consequences of policies that... View Details

Keywords: Martha Lagace

01 Mar 2013
News

Opening the Door

each year who are interested in careers in health care. Our HBS Healthcare Club is one of the largest on campus, and the HBS Health Industry Alumni Association is huge. So I guess I was onto something back then! We've talked about the... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Management

17 Sep 2013
First Look

First Look: September 17

for the company contacts outsourcing the work, as the workers in India are paid about the market wage for their work. These results and other observations lead to the conclusion that diaspora connections continue to be important even as... View Details

Keywords: Sean Silverthorne

01 Apr 2002
News

Urban Evolution - HBS Research on the Inner City

Walgreens has made a concerted effort to locate more stores in urban areas where residents do not have access to large drugstores, recognizing a considerable, underserved market that has been documented in ICIC research. City dwellers are... View Details

Keywords: Paul Grogan; Peter Tufano; David Crockett; Diana Barrett; Real Estate

14 Jun 2016
First Look

June 14, 2016

Understanding Psychological Safety in Healthcare and Education Organizations: A Comparative Perspective By: Edmondson, Amy C., Monica Higgins, Sara J. Singer, and Jennie Weiner Abstract—Psychological safety plays a vital role in helping... View Details

Keywords: Sean Silverthorne

03 Oct 2017
First Look

First Look at Research and Ideas, October 3, 2017

findings suggest that overbilling is an important alternative manipulation tool in hospitals. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53299 Healthy Business? Managerial Education and Management in Healthcare By:... View Details

Keywords: by Sean Silverthorne

01 Feb 2002
News

Redefining Success: Women & Work.

first daughter was eighteen months old, Ania Camargo and a former CSC Healthcare colleague founded Case Associates, a company that does short-term consulting projects. "We wanted to apply the skills we'd learned at CSC and do something... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

15 Sep 2009
First Look

First Look: September 15

more: http://www.blackwellreference.com/public/tocnode?id=g9780631215066_chunk_g978063121506624 Peer-to-Peer File Sharing and the Market for Digital Information Goods Authors:Ramon Casadesus-Masanell and Andres Hervas-Drane... View Details

Keywords: Martha Lagace

13 Oct 2015
First Look

October 13, 2015

manufacturing components and processes change, and IT security becomes the job of every function. Companies need different skills and expertise, which creates new imperatives for HR. In the marketing function, the ability to track a... View Details

05 Oct 2021
Blog Post

First-Gen Voices: Eric Westphal on Tapping into the Global Alumni Network & Making a Difference across Borders

markets and venture capital, but ultimately was drawn back to his interest in working with a startup in some capacity. To break into the startup ecosystem, Westphal worked on some small projects for startups during the semester. Then he... View Details

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Print View - Course Catalog

identify and gain valuable insights into how healthcare businesses navigate complex market forces, regulatory pressures, and competitive dynamics. Cases will highlight how strategic principles can be... View Details

Publications