Publications
Publications
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(6,824)
- Faculty Publications (2,515)
- January 2022
- Case
Hybrid Classroom - an Opportunity or a Threat?
By: V.G. Narayanan
When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details
- January 2022 (Revised September 2022)
- Teaching Note
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Teaching Note for HBS Case No. 521-073. View Details
- January 2022 (Revised December 2022)
- Case
TotalEnergies’ Investment in Hyzon Motors
By: Vikram S. Gandhi and David Lane
In November 2021, Girish Nadkarni, the head of TotalEnergies’ corporate venture capital arm (TEV) was considering whether, and on what terms, to exit an investment in Hyzon Motors, a start-up supplier of hydrogen-powered trucks. TEV had invested $4 million in Hyzon,... View Details
Keywords: Business Units; Communication Intention and Meaning; Renewable Energy; Venture Capital; Growth and Development Strategy; Market Design; Standards; Commercialization; Investment Portfolio; Market Transactions; Energy Industry; Financial Services Industry; Transportation Industry; Europe; New York (city, NY)
- January 2022 (Revised November 2023)
- Supplement
Uber in China (C): The Cost of Success for Didi
By: William C. Kirby and Noah B. Truwit
On June 30, 2021, ride-hailing giant Didi Chuxing (Didi) raised $4.4 billion in its initial public offering (IPO) on the New York Stock Exchange (NYSE), the largest IPO of a Chinese company listed on an American exchange since Alibaba raised $25 billion in 2014.... View Details
- January 2022
- Teaching Plan
Just Arrived: Integrating Refugees in Sweden
By: Brian Trelstad and Emilie Billaud
Teaching Plan for HBS Case No. 321-040. Just Arrived is an online platform that matches newly-arrived immigrants in Sweden with employment opportunities. As one of several for-profit and non-profit start-ups in Europe that is looking to address the refugee crisis, the... View Details
- January 2022
- Case
Walmart USA—Searching for Growth
By: Felix Oberholzer-Gee and Maria P. Roche
In 2022, Doug McMillon, president and CEO of Walmart, and his team looked back at a difficult but ultimately successful past year. The global pandemic had posed enormous challenges, but the company had weathered the storm successfully, raising same-store sales growth,... View Details
- Article
The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture
By: Elizabeth J. Altman, Frank Nagle and Michael Tushman
Management research has increasingly explored the domains of ecosystems, platforms, and open/user/distributed innovation—governance structures focused on engaging with external communities. While these research areas include substantial empirical and theoretical work... View Details
- 2022
- Book
Win from Within: Build Organizational Culture for Competitive Advantage
By: James Heskett
There is significant evidence that an effective organizational culture provides a major competitive edge—higher levels of employee and customer engagement and loyalty translate into higher growth and profits. Many business leaders know this, yet few are doing much to... View Details
- December 2021 (Revised February 2022)
- Case
Bed Bath & Beyond: The New Strategy to Drive Shareholder Value
By: Benjamin C. Esty and Daniel W. Fisher
At one time, Bed Bath & Beyond was one of the most successful specialty retailers in the United States—its growth and profit margins far exceeded both peer retailers in the home goods market as well as many other discount retailers. But in 2014, its stock price peaked,... View Details
- December 2021
- Case
Bunge: Building a Sustainable Future?
By: Forest Reinhardt, David E. Bell, Pedro Levindo and Ruth Costas
Bunge, one of the world’s leading agribusiness traders and processors, strives to comply with its commitment to having a deforestation-free value chain by 2025 while it considers potential new business growth areas. After a complex turnaround, which involved one of the... View Details
- December 2021 (Revised January 2023)
- Case
Katerra (A)
By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
- December 2021
- Case
The Instant Payment Mandate: The Central Bank of Brazil and Pix
By: Lauren Cohen and Spencer C. N. Hagist
João M. P. De Mello and his team at the Central Bank of Brazil are preparing a move that would seek to tilt the scales in favor of financial inclusion for the entire country. The innovation at hand is the unprecedented nation-wide instant payment scheme: Pix. The fruit... View Details
- 30 Nov 2021
- Interview
TikTok: Super App or Supernova?
By: Jeffrey F. Rayport and Brian Kenny
TikTok’s parent company, ByteDance, was launched in 2012 around the simple idea of helping users entertain themselves on their smartphones while on the Beijing Subway. By May 2020, TikTok operated in 155 countries and had roughly 1 billion monthly active users, placing... View Details
- November 2021 (Revised January 2022)
- Case
KFA, Inc.: Building the Future
By: Lynda M. Applegate and Elizabeth M. Adams
In 2021, Greg Bush, Jr., owner, president, and CEO of KFA, Inc. is working with his leadership team to plan for the future. KFA provides consulting services on software and project management needs for infrastructure projects. Bush and his team have just debuted a new... View Details
- November 2021
- Case
LKQ-Stahlgruber
By: Guhan Subramanian and Caeden Brynie
Through a combination of organic growth and acquisitions, LKQ Corp. became the leading aftermarket auto parts distributor in the U.S. by the early 2000s. Beginning in 2012, the company began similarly consolidating the European marketplace. However, by 2017, the... View Details
- November 2021 (Revised December 2022)
- Case
Babban Gona: Great Farm
By: Kristin Fabbe, Tarun Khanna, Caroline M. Elkins, Zeke Gillman, Eleni Kyrkopoulou and Thomaz Teodorovicz
In 2020, Babban Gona was one of the world’s largest farming operations with over 140,000 acres of maize farms, an area over ten times as large as Manhattan, and over 80,000 member-farmers in Nigeria. According to the company, the average Nigerian farmer’s net income... View Details
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; Europe; Portugal; China
- November 2021 (Revised April 2022)
- Case
EbonyLife Media (A)
Founded by Mosunmola “Mo” Abudu in 2012 with a mission to bring high-quality African stories to the world, EbonyLife was the company behind many of Nigeria’s biggest films and TV shows. The company began as a television channel on the Africa-wide direct broadcast... View Details
- Article
How Direct-to-Consumer Brands Can Continue to Grow
By: V. Kasturi Rangan, Daniel Corsten, Matt Higgins and Leonard A. Schlesinger
Direct-to-consumer (DTC) brands such as Allbirds, Casper, Peloton, and Warby Parker have creatively found a weakness in the marketing citadel of incumbent brands. By using data gleaned from daily interactions with customers, these brands have been able to adapt how... View Details
- November 2021 (Revised January 2022)
- Case
Nicole M. Jones and The Hangar℠: Delta Air Lines' Global Innovation Center
By: Linda A. Hill and Emily Tedards
In 2016, Nicole M. Jones was hired to lead The Hangar, Delta Air Lines’ new innovation center in Atlanta, Georgia. Delta’s leadership had intended for The Hangar to catalyze a new approach to innovation at the company. After conducting three months of research on... View Details