Green Marketing - Publications - Faculty & Research

01 Sep 2006
News

Street Singer

and student jobs, they did. Before moving to Cambridge in 1980, Harris says she harbored the usual expectations of Harvard as a preppy, stuffy place, but found she was one of the few wearing Docksiders and green sweaters. The diversity of... View Details

Keywords: Julia Hanna; Finance

07 Sep 2021
News

Immelt in the Hot Seat: Episode 1

so, we could connect the dots maybe in ways that other people couldn't. So that's number one. Number two is, from the get go, our notion was green is green. Right? So this is not a feel good marketing... View Details

01 Mar 2016
News

Alumni and Faculty Books for March 2016

Nathaniel Greene (OPM 42, 2012) (Eric Fogg) For over a decade pundits have decried the dysfunction of American politics, and politicians have promised that, if elected, they’ll bring about the change we need. Cynical about such promises,... View Details

Web

Business and Climate Change Course | HBS Online

sustainability manager with a company I can align my values with. This class seemed like the perfect opportunity to give me the right tools to learn more about this field." Desirée Kaplan Writer at Green Matters Understand climate change... View Details

01 Dec 2008
News

Back to the Future

Future has three major premises: The 1970s oil shocks were not anomalies but part of a major transition for energy users and producers; the “externalities” of energy use (its environmental, social, and geopolitical costs) had to be factored in to energy policy; and a... View Details

Keywords: Garry Emmons; Transportation Equipment Manufacturing; Manufacturing; Oil and Gas Extraction; Mining

12 Aug 2002
Op-Ed

Using Big Business to Fight Poverty

amount of talk about free markets or balanced budgets will make a difference. The solution is an entirely new engine of change: a World Development Corporation (WDC). This entity could be chartered by the United Nations and established as... View Details

Keywords: by George C. Lodge

29 Apr 2025
News

Challenge Accepted

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Nietzsche said it first: What doesn’t kill me makes me stronger. There’s a reason that saying has legs, nearly 140 years later. We all, at some point... View Details

Keywords: challenges; failure; advice; experience

25 Feb 2014
First Look

First Look: February 25

in the country's economy during the past two decades, have brought together a group of economists and political scientists to systematically examine the impact of a wide range of factors affecting the economy's collapse, from the cost of labor regulation and the... View Details

Keywords: Sean Silverthorne

01 Aug 1998
News

Spring Reunions: Milestones and Memories

which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual budgets. He was 29 when he became CEO, just when Fabio... View Details

Keywords: Eileen K. McCluskey

11 Nov 2014
First Look

First Look: November 11

implementing a national evaluation system of green GDP, and before forming the system complexity model, the easiest issues first can be taken to establish the evaluation system of economic, environmental, and social responsibility... View Details

Keywords: Sean Silverthorne

08 Oct 2014
Research & Ideas

Who Is the Chief Sustainability Officer?

stages: Compliance: In this initial phase, companies often start with activities related to complying with regulations. Activities are not strategic or centralized. In addition to compliance, employees may volunteer to work on recycling projects or View Details

Keywords: by Dina Gerdeman; Manufacturing

01 Jun 2007
News

Steve Schwarzman

foreseeable future? Conditions have really been almost as good as they can be over the last year or so. It’s reasonable to expect that will change because financial markets never remain stable by definition. So I would expect a less... View Details

Keywords: Roger Thompson; Finance

10 Mar 2017
News

The Business of Lego Batman

production at the time. When I was coming up in the business, there wasn't any green light committee. It was really just the chairman of the studio decided what he or she wanted to get made. And he would hear input from everyone and make... View Details

Keywords: LEGO; Lego

09 Aug 2006
Research & Ideas

Career Advancement Without Experience

between their past experience and future capabilities." Adopting a hybrid job title to identify oneself—"director-screenwriter," for example—can also help establish authority in more than one area. Discounting. Accepting pay below the View Details

Keywords: by Julia Hanna; Motion Pictures & Video; Technology

17 Jul 2023
Blog Post

From the Panelists: Toward a Decarbonized Future: Who Pays? Who Profits?

innovations, companies and markets necessary to save the planet. To memorialize their content, organizers from the HBS Business and Environment Initiative asked panelists to share (in writing) the main messages they hoped attendees would... View Details

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

01 Sep 2011
News

‘Green’ Trailblazers

on clean energy and the carbon markets Craig Lund (MBA 2008) 1366 Technologies Lexington, MA Develops innovative manufacturing solutions for silicon cell manufacturers that dramatically cut the cost of installed solar power David Prend... View Details

Keywords: Health, Social Assistance; Management; Architectural, Engineering, and Related Services; Professional Services

01 Mar 2023
News

Clearing the Air

markets are going to bear. That’s the core challenge. Can we find solutions that can scale quickly enough to start allowing us to make some headway against CO2 emissions and do it at a cost point that’s going to work in the marketplace?... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

Web

Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Jurras-Buchanan of Grist to take time together to focus on the future we want and think through how we can work together toward a sustainable world. In “B2C Sustainability: Greening Consumer Products and Services”, panelists explained how... View Details

Web

Past Issues - Alumni

Good Man Ron Shaich’s Café Society Toy Story The educational toy market teaches serious lessons about competition Complete Table of Contents December 2003 Business Answers the Call Managerial Expertise Aids Education Reform Can... View Details

Publications