Globalization - Publications - Faculty & Research

09 Oct 2018
News

The Gift of Global Talent: How Migration Shapes Business, Economy & Society

February 2013
Teaching Note

SANY: Going Global (TN)

Keywords: Heavy Industry; Globalized Markets and Industries; Global Strategy; Construction Industry; Europe; Asia; China

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01 Oct 1998
News

Today, even small firms dare to think globally and invest accordingly - closing deals in Dubai has become almost as commonplace as doing business in Dubuque, thanks to quantum leaps in travel and transport, geopolitics, and... View Details

June 1985
Case

Henkel Group: Umbrella Branding and Globalization Decisions

By: Robert J. Dolan

Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization. View Details

Keywords: Brands and Branding; Marketing Strategy; Globalization; Expansion; Consumer Products Industry

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November 2003
Supplement

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett

Paolo de Cesare and A.G. Lafley review the strategic and organizational challenges they face in deciding whether to make the prestigious Japanese beauty product, SK-II, a global brand. In a three-part videotaped interview, they discuss the challenges, reveal the... View Details

Keywords: Globalization; Brands and Branding; Organizational Structure; Strategy; Decision Choices and Conditions; Beauty and Cosmetics Industry; Consumer Products Industry; Japan

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16 Jun 2014
Blog Post

Recruiting Millennials in a Global Market

The recruiting landscape is in constant flux and influenced by numerous external factors. The nancial crisis several years ago was a global event that affected all of us directly. But more often than not there are subtle changes that... View Details

26 Jan 2009
Working Paper Summaries

The Decentering of the Global Firm

Keywords: by Mihir A. Desai

18 Oct 2018
News

Why Global Talent Clusters Around Cities

14 Nov 2011
Research & Ideas

Creating a Global Business Code

The turn of the 21st century has been laden with high-profile corporate scandals, prompting widespread concern about the standards of conduct followed by big business. Intrigued by the complexity of managing corporate behavior in a global... View Details

Keywords: by Carmen Nobel

November 2023
Article

Open Source Software and Global Entrepreneurship

By: Nataliya Langburd Wright, Frank Nagle and Shane Greenstein

This is the first study to consider the relationship between open source software (OSS) and entrepreneurship around the globe. This study measures whether country-level participation on the GitHub OSS platform affects the founding of innovative ventures, and where it... View Details

Keywords: Entrepreneurship; Applications and Software; Business Ventures; Development Economics; Innovation and Invention; Global Range

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November 1995 (Revised November 1996)
Background Note

Global Property and Casualty Insurance Industry, The

This case gives a broad overview of the global property and casualty insurance industry. Topics covered include insurance economics and risk bearing, insurance accounting, risk-based capital, catastrophic risk, underwriting cycles, the Lloyd's crisis, reinsurance, and... View Details

Keywords: Risk Management; Insurance; Insurance Industry

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12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

articles, "Clusters and Competition: New Agendas for Companies, Governments, and Institutions" and "Competing Across Locations: Enhancing Competitive Advantage through a Global Strategy." Jim Aisner of HBS spoke with... View Details

Keywords: Re: Michael E. Porter