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  • February 2022 (Revised February 2023)
  • Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
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  • 02 Feb 2016
  • First Look

February 2, 2016

multicultural social interactions in the context of negotiations, work teams, and global leadership. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50440 2015 Handbook of Qualitative Organizational Research: Innovative... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details
Keywords: by James Heskett; Auto
  • 08 Nov 2016
  • First Look

November 8, 2016

Successful Change: Ten Insights from the Private Sector By: Henderson, Rebecca Abstract—The aim of this book is to catalyze global interest in the pursuit of transformational changes in natural resource and environmental management. It is... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

important implications for many platform firms operating in today’s digital economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52315 Harvard Business School Case 717-416 DO & CO: Gourmet Entertainment This case is about a View Details
Keywords: Sean Silverthorne
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
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  • 23 Jan 2018
  • First Look

First Look at New Research and Ideas, January 23, 2018

abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49783 January 2018 Journal of Financial Economics The Globalization of Angel Investments: Evidence Across Countries By: Lerner, Josh, Antoinette Schoar,... View Details
Keywords: Sean Silverthorne
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

the (A) case. Purchase this case:http://hbr.org/search/113093-PDF-ENG SANY: Going Global Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di DengHarvard Business School Case 513-058 April 17, 2012, was a special day for SANY Group and for... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

articles on emerging markets—despite their now huge importance in the global economy. The reason is that journal editors reward the authors of papers employing rigorous testing of rigorous datasets. Once you leave North America, Europe,... View Details
Keywords: by Sean Silverthorne
  • 20 Sep 2011
  • First Look

First Look: September 20

  PublicationsSpanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment Authors:Juan Alcácer and Paul Ingram Publication:American Journal of Sociology (forthcoming). Abstract Global... View Details
Keywords: Sean Silverthorne
  • 27 Aug 2013
  • First Look

First Look: August 27

Evidence from the Global Smartphone Market By: Paik, Yongwook, and Feng Zhu Abstract—We examine how patent wars affect firm strategy. We hypothesize that, as patent wars intensify, firms shift their business foci to markets with weak... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,... View Details
Keywords: Martha Lagace
  • 15 Mar 2022
  • Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

according to the working paper Do Management System Standards Indicate Superior Performance? Evidence from the OHSAS 18001 Occupational Health and Safety Standard. To earn the voluntary certification, workplaces need to demonstrate that their processes adhere to the... View Details
Keywords: by Rachel Layne
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

case:https://hbsp.harvard.edu/product/818089-PDF-ENG Harvard Business School Case 919-401 The Reputation of the 'World's Most Prestigious Award': The Nobel Prize Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the... View Details
Keywords: Dina Gerdeman
  • 02 Aug 2011
  • First Look

First Look: August 2

maximize their people's performance. Publisher's Link: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=79788&R=10106-HBK-ENG&conversationId=323988 Surviving the Global Financial Crisis: Foreign Ownership and Establishment... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

International Business and Emerging Markets in Historical Perspective By: Jones, G. Abstract—This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of... View Details
Keywords: Dina Gerdeman
  • 23 Oct 2012
  • First Look

First Look: October 23

Publication:Management Science (forthcoming) Abstract This paper studies the impact that immigrant innovators have on the global activities of U.S. firms by analyzing detailed data on patent applications and on the operations of the... View Details
Keywords: Sean Silverthorne
  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

forthcoming Princeton, NJ: Princeton University Press The Language of Global Success: How a Common Tongue Transforms Multinational Organizations By: Neeley, Tsedal Abstract—For nearly three decades, English has been the lingua franca of... View Details
Keywords: Carmen Nobel

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