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  • 21 Apr 2015
  • First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

the opportunity and switching cost of domestic standards are relatively low. We do not find evidence that levels of and expected changes in foreign trade and investment flows in a country affect its adoption decision; thus, we cannot confirm that IFRS lowers... View Details
Keywords: Martha Lagace
  • 22 Dec 2015
  • First Look

December 22, 2015

must now find consensus on a plan that meets the needs of Detroit and is acceptable to its creditors. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215070-PDF-ENG Harvard Business School Case 515-076 Mauboussin Mauboussin is a French jewelry View Details
Keywords: Carmen Nobel
  • February 2022 (Revised February 2023)
  • Case

TikTok in 2020: Super App or Supernova? (Abridged)

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea—helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Digital Platform; Artificial Intelligence; AI; Mobile App; Mobile App Industry; Mobile and Wireless Technology; Market Entry and Exit; Brands and Branding; Growth and Development Strategy; China
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  • 02 Feb 2016
  • First Look

February 2, 2016

multicultural social interactions in the context of negotiations, work teams, and global leadership. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50440 2015 Handbook of Qualitative Organizational Research: Innovative... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2014
  • Research & Ideas

Technology Re-Emergence: Creating New Value for Old Innovations

the country was producing only 10 percent of the world's watches. Yet Switzerland has reemerged as the global leader of watch exports (by export value), due to a newfound market demand for old-style mechanical watches. This curious... View Details
Keywords: by Carmen Nobel; Apparel & Accessories; Technology; Consumer Products
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

Publication:Hamburger Wirtschafts-Chronik 9 (2012) Abstract This article examines the growth and ultimate demise of the toothpaste brand Pebeco, which was created by the German personal care company Beiersdorf in 1903. The View Details
Keywords: Sean Silverthorne
  • 29 Aug 2018
  • What Do You Think?

What Should Harley-Davidson’s Management Do?

motorcycles that are substantially less cost.” Peter Barnet, similarly concerned about too much time spent on tariff reduction, suggested that the Company “create a flanking brand that is not the full Harley Davidson Hog and is ‘designed... View Details
Keywords: by James Heskett; Auto
  • February 2021 (Revised March 2022)
  • Case

TikTok in 2020: Super App or Supernova?

By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
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  • 19 Feb 2013
  • First Look

First Look: Feb. 19

the (A) case. Purchase this case:http://hbr.org/search/113093-PDF-ENG SANY: Going Global Lal, Rajiv, Stefan Lippert, Nancy Hua Dai, and Di DengHarvard Business School Case 513-058 April 17, 2012, was a special day for SANY Group and for... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

articles on emerging markets—despite their now huge importance in the global economy. The reason is that journal editors reward the authors of papers employing rigorous testing of rigorous datasets. Once you leave North America, Europe,... View Details
Keywords: by Sean Silverthorne
  • 15 Mar 2022
  • Research & Ideas

This Workplace Certification Made Already Safe Companies Even Safer

according to the working paper Do Management System Standards Indicate Superior Performance? Evidence from the OHSAS 18001 Occupational Health and Safety Standard. To earn the voluntary certification, workplaces need to demonstrate that their processes adhere to the... View Details
Keywords: by Rachel Layne
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with direct market competitors,... View Details
Keywords: Martha Lagace
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

case:https://hbsp.harvard.edu/product/818089-PDF-ENG Harvard Business School Case 919-401 The Reputation of the 'World's Most Prestigious Award': The Nobel Prize Nobel Foundation leadership is addressing a range of issues related to its key role to safeguard the... View Details
Keywords: Dina Gerdeman
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

important implications for many platform firms operating in today’s digital economy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52315 Harvard Business School Case 717-416 DO & CO: Gourmet Entertainment This case is about a View Details
Keywords: Sean Silverthorne
  • 02 Aug 2011
  • First Look

First Look: August 2

maximize their people's performance. Publisher's Link: http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=79788&R=10106-HBK-ENG&conversationId=323988 Surviving the Global Financial Crisis: Foreign Ownership and Establishment... View Details
Keywords: Sean Silverthorne
  • 23 Oct 2012
  • First Look

First Look: October 23

Publication:Management Science (forthcoming) Abstract This paper studies the impact that immigrant innovators have on the global activities of U.S. firms by analyzing detailed data on patent applications and on the operations of the... View Details
Keywords: Sean Silverthorne
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

International Business and Emerging Markets in Historical Perspective By: Jones, G. Abstract—This chapter examines international business in emerging markets over the long run. It shows how the strategies of Western multinationals evolved over time. In the first era of... View Details
Keywords: Dina Gerdeman
  • 10 Jul 2000
  • Research & Ideas

Privatization and the New European Economy

"Privatization and the Role of the Governments in a Global Economy," the prime candidates for state-run operations clustered around five sectors of the European economy— transportation, telecommunications, financial services,... View Details
Keywords: by James E. Aisner; Air Transportation; Transportation

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