Gambling - Publications - Faculty & Research

January 2004 (Revised October 2006)
Case

Electronic Arts in Online Gaming

Electronic Arts (EA), the world's largest independent video-game publisher, must decide whether to support Microsoft's initiatives in online gaming. Historically, EA has been platform-agnostic, releasing versions of its titles for all major console platforms. However,... View Details

Keywords: Corporate Strategy; Digital Platforms; Network Effects; Policy; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Segmentation; Sales; Entertainment and Recreation Industry; Electronics Industry

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02 Jun 2003
Research & Ideas

Why Have Marketers Ignored America’s Man-of-Action Hero?

found that the underlying organizational principles run contrary to the conventional procedures of the blue-chip marketers like Procter & Gamble and The Coca-Cola Company, companies that other companies typically imitate. These... View Details

Keywords: by Manda Salls

11 Apr 2000
Research & Ideas

Financial Services 24/7

typical new player, for example, might spend over $100 million in advertising. "There is a big rush for market share," explains Crane. "Firms are gambling that when the dust settles, they will be one of the survivors." F. Warren McFarlan,... View Details

Keywords: by Susan Young

01 Feb 2000
News

Financial Services 24/7

offerings. A typical new player, for example, might spend over $100 million in advertising. "There is a big rush for market share," explains Crane. "Firms are gambling that when the dust settles, they will be one of the survivors." F.... View Details

Keywords: Susan Young

09 Jul 2013
Research & Ideas

Catching Up With Boards--Jay Lorsch

problems—be it a Hewlett-Packard or more recently Procter & Gamble and JC Penney—is the only alternative firing the CEO and starting over? A: You don't have to fire the CEO. A lot depends on establishing the right kind of working... View Details

Keywords: by Jim Aisner

13 Feb 2006
Research & Ideas

Turning High Potential into Real Reward

into outdoor gear. He builds up a worldwide supply chain by recruiting people who want to gamble that there is a customer need not being met by polyester. NB: For prospective entrepreneurs, what are the key lessons to be learned here?... View Details

Keywords: Re: Joseph B. Lassiter; Consumer Products

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

to use the technology; but it's an elaborate and complex relationship, because these companies themselves also work much more closely together. It is more than Wal-Mart working with Procter & Gamble as a supplier. It's joint planning;... View Details

Keywords: by Staff

September 2010
Teaching Note

A Chinese Start-up's Midlife Crisis: 99Sushe.com (TN)

By: F. Warren McFarlan

Teaching Note for 309060. View Details

Keywords: Business Startups; Business or Company Management; Business Model; Internet and the Web; Games, Gaming, and Gambling; Partners and Partnerships; Competition; Social and Collaborative Networks; Video Game Industry; China

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July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

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12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

Gamble or American Airlines); the maker of a key component (such as microchip maker Intel); the supplier or assembler (such as Dell or Arrow Electronics); or the distributor (such as W. W. Grainger) or retailer (such as Wal-Mart). A... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

03 Mar 2008
First Look

First Look: March 4, 2008

faced a tough decision: should they pass the bill and gamble with the untried insurance fund, or should they go seek a more traditional solution to the state's banking woes? Purchase this case:... View Details

Keywords: Martha Lagace

20 Jul 2009
Research & Ideas

Markets or Communities? The Best Ways to Manage Outside Innovation

Gamble and IBM have learned to do this—others can learn as well. In a similar way there is concern about loss of secrecy. The reality in most industries is that most firms have a reasonably good idea about the core products, services, and... View Details

Keywords: by Sean Silverthorne; Technology

September 1999
Case

Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A)

By: Stefan H. Thomke and Andrew Robertson

Focuses on the ongoing competitive battles in the global home video game market that is estimated to exceed $15 billion by 1999 in the United States and Japan alone. Describes how Sega Enterprises has redesigned its development processes to create a revolutionary... View Details

Keywords: Games, Gaming, and Gambling; Competitive Strategy; Technological Innovation; Growth and Development Strategy; Partners and Partnerships; Product Development; Business Growth and Maturation; Market Entry and Exit; Sales; Entertainment and Recreation Industry; Computer Industry

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03 Mar 2009
First Look

First Look: March 3, 2009

gambling that caused rice prices to rise. However, when the price of rice fell to record lows in the late 1720s, the samurai (whose income was tied to the value of rice) saw their economic position fall relative to the merchant class,... View Details

Keywords: Martha Lagace

22 Mar 2011
First Look

First Look: March 22

to create substantial wealth for the company's shareholders would be lost. As it was, the company's founder and CEO had already gambled by investing in enough production capacity for acceptance in the niche beverage market-before a market... View Details

Keywords: Sean Silverthorne

15 Dec 2009
First Look

First Look: Dec. 15, 2009

on its way to the successful creation of an entirely new business segment. Purchase this case: http://cb.hbsp.harvard.edu/cb/product/410052-PDF-ENG Gillette Company (E): Procter & Gamble Rosabeth Moss Kanter and Matthew BirdHarvard... View Details

Keywords: Martha Lagace

01 Mar 2011
News

James McNerney Jr.

outside the United States view us, they look at organizations like Boeing, DuPont, GE, Johnson & Johnson, and Procter & Gamble as gold standard companies. We tend to lament that manufacturing is going down, but outside our country they... View Details

Keywords: Julia Hanna; interview; Transportation Equipment Manufacturing; Manufacturing; Air Transportation; Transportation

01 Apr 1999
News

Spirit at Work

brings poetry to corporations such as Merck and Procter & Gamble to stir creativity by helping employees bridge their analytical and artistic sides. Such efforts are designed to reach employees at a deeper level. By engaging more of... View Details

Keywords: Marguerite Rigoglioso

Web

Art Nature Business

irreparable damage to the earth and will soon have no choice but to gamble on increasingly dubious theories. A favorite theory of engineers as a last resort to stop global warming is the blocking out of the sun. With this body of work I... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details