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  • November 2017
  • Teaching Note

Amazon.com, 2016

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-402. On January 28, 2016, Amazon announced record 2015 operating profits of $2.2 billion on $107 billion of sales, and the markets responded with cautious optimism. For years, founder and CEO Jeffrey Bezos had prioritized growth and... View Details
Keywords: Strategic Analysis; Retail; E-commerce; Amazon; Amazon.com; AmazonFresh; Jeff Bezos; Cloud Computing; Marketplaces; Streaming; E-reader Market; Digital Media; Mobile App; Online Retail; Shipping; Database; Tablet; Kindle; Kindle Fire; Smartphone; Delivery; Market Platforms; Two-Sided Platforms; Competition; Internet; Corporate Strategy; Online Advertising; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Profit; Revenue; Global Strategy; Multinational Firms and Management; Taxation; Business History; Human Resources; Resignation and Termination; Books; Human Capital; Working Conditions; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Industry Growth; Industry Structures; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Product Development; Supply Chain; Supply Chain Management; Organizational Culture; Public Ownership; Work-Life Balance; Problems and Challenges; Labor and Management Relations; Strategy; Adaptation; Business Strategy; Competitive Strategy; Diversification; Expansion; Integration; Horizontal Integration; Vertical Integration; Hardware; Information Technology; Mobile Technology; Online Technology; Technology Networks; Technology Platform; Web; Web Sites; Price; Software; Marketing; Marketing Strategy; Working Capital; Customer Focus and Relationships; Customer Value and Value Chain; Retail Industry; Advertising Industry; Distribution Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Manufacturing Industry; Motion Pictures and Video Industry; Music Industry; Publishing Industry; Shipping Industry; Technology Industry; Video Game Industry; Web Services Industry; United States; Washington (state, US); Seattle
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Wells, John R., and Gabriel Ellsworth. "Amazon.com, 2016." Harvard Business School Teaching Note 718-441, November 2017.
  • 15 Mar 2011
  • First Look

First Look: March 15

  PublicationsDo Strong Fences Make Strong Neighbors? Authors:Mihir Desai and Dhammika Dharmapala Publication:National Tax Journal 63 (December 2010) Abstract Many features of U.S. tax policy towards multinational firms—including the... View Details
Keywords: Sean Silverthorne
  • Web

Program Requirements - Doctoral

degree are required to complete two case-based HBS MBA courses. Research Seminars Students are required to attend and participate in seminars throughout their program. TOM Unit Seminars . TOM students are expected to attend this weekly seminar to View Details
  • 03 May 2011
  • First Look

First Look: May 3

authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco... View Details
Keywords: Sean Silverthorne
  • 26 Apr 2023
  • In Practice

Is AI Coming for Your Job?

cognitive work. Many people in such roles have been insulated from automation and globalization. That is about to change. The change is likely to follow a path similar to one a character in Ernest Hemingway’s The Sun Also Rises used to... View Details
Keywords: by Kristen Senz; Technology
  • 29 Apr 2016
  • HBS Seminar

Richard Freeman, Harvard University & NBER

  • Program

Senior Executive Leadership Program—China

to corporate success on a more strategic and senior level. Gain a new ability to think strategically, seize growth opportunities, and compete successfully both within the region and globally Foster the innovations that will improve your... View Details
  • 25 Aug 2014
  • Blog Post

Working in Tech 4Dev

of business development, marketing, engineering, and design. In fact, I’ve been surprised how much I’m loving this role thus far- it’s cross functional, involves working with experts, and allows me to leverage my knowledge gained in the... View Details
Keywords: Technology
  • 13 Sep 2011
  • First Look

First Look: September 13

42,337 unique firms from 49 countries, we find that corporate profitability mean reverts faster in countries where product and capital markets are more competitive. Moreover, holding constant product,... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2024
  • In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

with a sense of responsibility. Ayelet Israeli is the Marvin Bower Associate Professor of Business Administration at HBS. Jacqueline Ng Lane: Gain advantage via human-AI collaboration Generative AI surged in 2023, with companies eagerly... View Details
Keywords: by Rachel Layne; Information Technology
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

accountability are not new. Leaders of organizations, be they nonprofit, business, or government, face a constant stream of demands from various constituents demanding accountable behavior. But what does it mean to be accountable? By and... View Details
  • 06 Oct 2010
  • Research & Ideas

John Kotter: Four Ways to Kill a Good Idea

Someone is out to shoot down your best ideas. Do you know how to defend yourself? In their new book, Buy-IN: Saving Your Good Idea from Getting Shot Down, HBS professor emeritus John P. Kotter and University of British Columbia professor... View Details
Keywords: by John Kotter & Lorne A. Whitehead
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

firms from the same prior industry; and third, that as firms gain experience with particular features, the influence of prior industry will decrease. Our hypotheses are supported by findings View Details
Keywords: Sean Silverthorne
  • 27 Nov 2006
  • Research & Ideas

Manly Men, Oil Platforms, and Breaking Stereotypes

company's level of productivity (number of barrels), efficiency (cost per barrel), and reliability (production "up" time) came to exceed the industry's previous benchmark. Two of the company's newer platforms had been designed... View Details
Keywords: by Sarah Jane Gilbert; Energy; Utilities
  • 16 Dec 2021
  • Blog Post

African American Student Union Spotlight on STEM

The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to second year, and beyond graduation. Here we profile four AASU members with... View Details
  • 28 Apr 2015
  • First Look

First Look: April 28

gain drawing from a qualitative study of 90 U.S.-based employees of a Japanese organization following a company-wide English language mandate. These native English-speaking employees believed that the... View Details
Keywords: Sean Silverthorne
  • Web

Africa - Global

Kigali, and Nairobi In May 2025, the ARC concluded the Creating Emerging Markets and FIELD Global Capstone project by engaging with four visionary African business leaders across Accra, Kigali, and Nairobi. These conversations offered a chance to hear firsthand View Details
  • 01 Sep 2023
  • News

Action Plan: In Context

“It’s a way to promote genuine and healthy individual growth.” Ho’s own introduction to etiquette came from her mother, a consummate hostess who often entertained at the family’s home in Hong Kong, before View Details
Keywords: April White; communication; manners; business; entrepreneurship; China; human behavior
  • 30 Jan 2024
  • Research & Ideas

‘Intrinsic Joy’ Sparks Ideas Better than Cash

Columbia University. When AI, open source, and incentives collide The findings have implications for any kind of innovation drive stemming from crowdsourcing, a method of gathering information from large... View Details
Keywords: by Rachel Layne; Technology
  • 03 May 2024
  • Research & Ideas

How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact

COVID-19 pandemic. Four years after the pandemic sent workplaces into lockdown, organizations continue to weigh the benefits of collaboration from time together against the focus gained remotely. “The... View Details
Keywords: by Ben Rand
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