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      • Faculty Publications  (474)

      Food MarketingRemove Food Marketing →

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      • September 1993 (Revised December 1993)
      • Case

      Cott Corp.: Private Label in the 1990s

      By: Ray A. Goldberg and Robert S. Kaplan
      Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods? View Details
      Keywords: Private Sector; Cost Management; Labels; Growth and Development Strategy; Market Entry and Exit; Industry Structures; Diversification; Food and Beverage Industry
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      Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
      • August 1993
      • Case

      Nestle S.A.: International Marketing (B)

      By: John A. Quelch
      Describes organization changes announced by Nestle's chariman in 1991 and updates the description of Nestle's marketing organization. View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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      Quelch, John A. "Nestle S.A.: International Marketing (B)." Harvard Business School Case 594-011, August 1993.
      • June 1993 (Revised December 1995)
      • Case

      Frito-Lay, Inc.: The Navigator Project (A)

      By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
      Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
      Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Food and Beverage Industry
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      Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
      • June 1993 (Revised December 1994)
      • Case

      Milkpak Limited.: International Joint Venture

      By: John A. Quelch
      Considers a Pakistani company's decision to conduct a joint venture with a foreign multinational. In 1987, Milkpak Ltd. had successfully developed a market for sterilized milk and wanted to produce other value-added food products. The company was evaluating the best... View Details
      Keywords: Negotiation; Multinational Firms and Management; Joint Ventures; Developing Countries and Economies; Food and Beverage Industry; Pakistan
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      Quelch, John A. "Milkpak Limited.: International Joint Venture." Harvard Business School Case 593-113, June 1993. (Revised December 1994.)
      • March 1993 (Revised January 1998)
      • Case

      Gallo Rice

      By: John A. Quelch
      Describes a company marketing branded rice products to three different countries--Italy, Argentina, and Poland. Explores the differences and similarities between the countries in terms of consumers, competition, products, and margins. View Details
      Keywords: Food; Brands and Branding; Food and Beverage Industry; Italy; Poland; Argentina
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      Quelch, John A., and Nathalie Laidler. "Gallo Rice." Harvard Business School Case 593-018, March 1993. (Revised January 1998.)
      • December 1992
      • Case

      Nestle Italy

      By: John A. Quelch
      Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details
      Keywords: Product Marketing; Food and Beverage Industry; Food and Beverage Industry; Italy
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      Quelch, John A., and Michele Costabile. "Nestle Italy." Harvard Business School Case 593-009, December 1992.
      • December 1992
      • Case

      Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion

      By: Ray A. Goldberg
      Keywords: Restructuring; Advertising Campaigns; Food and Beverage Industry; Europe
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      Goldberg, Ray A. "Ahold and AMS: The 1993 Restructuring of AMS and the 1992 AMS Coca-Cola Euro-Promotion." Harvard Business School Case 593-067, December 1992.
      • November 1992 (Revised August 2001)
      • Case

      Eskimo Pie Corporation

      By: Richard S. Ruback
      In early 1991, Reynolds Metals, the makers of aluminum products, decided to sell its holding of Eskimo Pie, a marketer of branded frozen novelties. Reynolds had an offer from Nestle to acquire Eskimo Pie. However, Reynolds decided instead to make an initial public... View Details
      Keywords: Initial Public Offering; Decisions; Mergers and Acquisitions; Performance Productivity; Leadership; Corporate Entrepreneurship; Expansion; Ownership; Food and Beverage Industry; Food and Beverage Industry
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      Ruback, Richard S. "Eskimo Pie Corporation." Harvard Business School Case 293-084, November 1992. (Revised August 2001.)
      • October 1991
      • Case

      Marketing Beef in Liberalized Japan

      By: Ray A. Goldberg
      Keywords: Food; Product Marketing; Trade; Food and Beverage Industry; Japan
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      Goldberg, Ray A. "Marketing Beef in Liberalized Japan." Harvard Business School Case 592-030, October 1991.
      • September 1991 (Revised August 1994)
      • Background Note

      Note on Pharmaceutical Industry Regulation

      By: Willis M. Emmons III
      Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details
      Keywords: Safety; Industry Growth; Marketing; Research and Development; Health Testing and Trials; Economics; Pharmaceutical Industry; United States
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      Emmons, Willis M., III. "Note on Pharmaceutical Industry Regulation." Harvard Business School Background Note 792-002, September 1991. (Revised August 1994.)
      • September 1991 (Revised February 1993)
      • Case

      Burroughs Wellcome and AZT (A)

      By: Willis M. Emmons III
      Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
      • September 1991 (Revised December 1991)
      • Case

      G. Heileman Brewing Co. (A): Power Failure At PowerMaster

      By: Stephen A. Greyser
      In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
      Keywords: Advertising Campaigns; Ethics; Lawfulness; Brands and Branding; Product Positioning; Demand and Consumers; Market Entry and Exit; Food and Beverage Industry
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      Greyser, Stephen A. "G. Heileman Brewing Co. (A): Power Failure At PowerMaster." Harvard Business School Case 592-017, September 1991. (Revised December 1991.)
      • August 1991
      • Article

      Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry

      By: C. A. Montgomery and B. Wernerfelt
      Keywords: Performance; Sales; Food and Beverage Industry
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      Montgomery, C. A., and B. Wernerfelt. "Sources of Superior Performance: Market Share versus Industry Effects in the U.S. Brewing Industry." Management Science 37, no. 8 (August 1991): 954–959.
      • July 1991 (Revised August 1991)
      • Case

      Philip Morris Companies, Inc. (A)

      By: Samuel L. Hayes III
      This large tobacco and diversified food processor is seeking to refinance debt funds raised to accomplish a large acquisition. It has filed a large "shelf" registration that authorizes it to issue during the subsequent two years. At the time of the case, the market... View Details
      Keywords: Stocks; Initial Public Offering; Consumer Products Industry; United States
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      Hayes, Samuel L., III. "Philip Morris Companies, Inc. (A)." Harvard Business School Case 292-005, July 1991. (Revised August 1991.)
      • April 1991 (Revised July 1991)
      • Case

      RJR Nabisco Board: Guardians of the Gate? (A)

      By: Jay W. Lorsch
      Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details
      Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Food and Beverage Industry; Food and Beverage Industry
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      Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (A)." Harvard Business School Case 491-120, April 1991. (Revised July 1991.)
      • April 1991 (Revised July 1991)
      • Supplement

      RJR Nabisco Board: Guardians of the Gate? (B)

      By: Jay W. Lorsch
      The special committee of the RJR Nabisco board has extended the bidding deadline for the company by 10 days. The case explains the process by which Kohlberg Kravis Roberts and the management group bid against one another for ownership of RJR Nabisco. The board of... View Details
      Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Food and Beverage Industry; Food and Beverage Industry
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      Lorsch, Jay W. "RJR Nabisco Board: Guardians of the Gate? (B)." Harvard Business School Supplement 491-121, April 1991. (Revised July 1991.)
      • March 1991 (Revised October 1994)
      • Case

      Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

      By: Michael E. Porter
      Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details
      Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry
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      Porter, Michael E. "Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry." Harvard Business School Case 391-179, March 1991. (Revised October 1994.)
      • October 1990 (Revised August 1991)
      • Case

      Peanut Butter Fantasies

      By: Amar Bhide and Myra M. Hart
      Addresses the interrelated challenges of marketing and finance faced by a small, struggling packaged foods company. View Details
      Keywords: Business Ventures; Finance; Business or Company Management; Marketing; Distribution; Problems and Challenges; Food and Beverage Industry
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      Bhide, Amar, and Myra M. Hart. "Peanut Butter Fantasies." Harvard Business School Case 391-072, October 1990. (Revised August 1991.)
      • September 1990 (Revised November 1990)
      • Case

      DNAP: Looking to the Nineties

      By: Ray A. Goldberg
      Keywords: Marketing; Product Positioning; Food and Beverage Industry; Food and Beverage Industry
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      Goldberg, Ray A. "DNAP: Looking to the Nineties." Harvard Business School Case 591-032, September 1990. (Revised November 1990.)
      • August 1990
      • Case

      General Foods Corp.: Adapting to the New Electronic Media

      By: Stephen A. Greyser
      Keywords: Advertising; Media; Strategy; Food and Beverage Industry
      Citation
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      Greyser, Stephen A. "General Foods Corp.: Adapting to the New Electronic Media." Harvard Business School Case 591-024, August 1990.
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