Publications

February 2003 (Revised April 2003)
Case

Brioni

By: David E. Bell

Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details

Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details

Keywords: Advertising; Consumer Products Industry

25 Aug 2009
First Look

First Look: August 25

the Airline Industry Can Teach Us About Leadership Authors:Anthony J. Mayo, Nitin Nohria, and Mark Rennella Publication:New York: Palgrave Macmillan, 2009 Publisher's Book Abstract Entrepreneurs, Managers,... View Details

Keywords: Martha Lagace

September 2014
Case

Victors & Spoils: 'Born Open'

By: Karim R. Lakhani and Michael L. Tushman

Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the... View Details

Keywords: Advertising Agency; Marketing; Crowdsourcing; Open Innovation; Growth; Acquisitions; Advertising; Advertising Campaigns; Digital Marketing; Acquisition; Innovation and Invention; Advertising Industry; United States

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

technological industries (e.g., electronics, instruments) and creative industries (e.g., publishing, motion pictures). Q: Your study covered two... View Details

Keywords: by Sarah Jane Gilbert; Advertising

02 Feb 2015
Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

Over the past two decades, entire industries have been disrupted by Internet competitors who "unbundled" their content and delivered it to consumers in new ways. Newspapers lost out to Google View Details

Keywords: by Michael Blanding

15 Sep 2009
First Look

First Look: September 15

generation moving up the corporate ranks. Stimulate Creativity by Fueling Passion Authors:Teresa Amabile and Colin M. Fisher Publication:In The Blackwell Handbook of Principles of Organizational Behavior.... View Details

Keywords: Martha Lagace

Research Summary

The Process of Managing Business Transformation

By: Richard L. Nolan

Richard L. Nolan is examining the process of business transformation, which he characterizes as the creative destruction of industrial economy management principles and the evolution of a set of workable management principles for the information economy. According to... View Details

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

Read Now

June 1992 (Revised September 1993)
Case

Serendipity Software

Two partners, Anne Salpryn and Tom Hilliard, successfully develop a creative software company. While Anne becomes more managerially oriented, Tom wants to remain a software project creator. The partnership becomes jeopardized as Tom's personal life begins to fall apart... View Details

Keywords: Partners and Partnerships; Entrepreneurship; Software; Leadership Style; Gender Characteristics; Conflict and Resolution; Information Technology Industry

25 Mar 2014
Research & Ideas

Book Excerpt: ‘Can China Lead?’

book excerpt The Importance Of Being Innovative From Chapter 4, Can China Lead: Reaching the Limits of Power and Growth By Regina M. Abrami, William C. Kirby, and F. Warren McFarlan One can surely doubt that... View Details

Keywords: Re: William C. Kirby & F. Warren McFarlan; Education; Technology

31 Aug 2015
Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

policies” Intrigued by the lasting power of Franklin’s treatise on industry and frugality and its influence on capitalism as we know it today, Harvard Business School Assistant... View Details

Keywords: by Julia Hanna

Anita Elberse

Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

Keywords: e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry; e-commerce industry

May 2024
Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger

Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details