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  • Web

Marketing Curriculum - Faculty & Research

show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control... View Details
  • Web

Community Values | About

Community Values At Harvard Business School we believe that leadership and values are inseparable. The teaching of ethics here is explicit, not implicit, and our community values of mutual respect, honesty and integrity, and personal accountability support the HBS... View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

cannot be inventoried except in the form of "Kodak" moments; but they do not tie you down, require no maintenance, and permit variety-seeking instincts to be quickly satisfied. Dining out, foreign travel, and learning a new sport will... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 01 Dec 2023
  • News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details
Keywords: Dan Morrell; Photos by Sarah Wilson
  • Web

Leadership Initiative - Leadership

family in Los Angeles. Sunand Menon Executive Fellow As an Executive Fellow at the Harvard Business School, Sunand focuses on designing and running interactive learning programs to better prepare leaders for the complexity and speed of... View Details
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

forthcoming Journal of Political Economy CEO Behavior and Firm Performance By: Bandiera, Oriana, Stephen Hansen, Andrea Prat, and Raffaella Sadun Abstract— We measure the behavior of 1,114 CEOs in six... View Details
Keywords: Sean Silverthorne
  • 01 May 2018
  • First Look

First Look at New Research and Ideas, May 1, 2018

2018 Atlas of Moral Psychology In Search of Moral Equilibrium: Person, Situation, and Their Interplay in Behavioral Ethics By: Lee, Julia J., and F. Gino Abstract—This comprehensive and cutting-edge volume maps out the terrain of moral... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

digital transformation an even more urgent need, companies must also morph iteratively to keep up with the speed of emerging technologies. It’s a process of continuous learning and pivoting to adapt to an evolving competitive landscape.... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 12 Oct 2021
  • Research & Ideas

What Actually Draws Sports Fans to Games? It's Not Star Athletes.

lineup changes. Clubs announce lineups of 22 players a few days before a game, and gamblers closely follow these announcements. When the league announces a player injury, betting odds can swing widely, the researchers say. “You can see the dynamics of people's betting... View Details
Keywords: by Rachel Layne; Sports
  • 2024
  • Working Paper

Using LLMs for Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting tools for programming, writing, and many other processes that benefit from quick text generation. In this paper we explore the uses and benefits of LLMs for researchers and practitioners... View Details
Keywords: Large Language Model; Research; AI and Machine Learning; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
Related
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

context, reflected in its introduction of product features, is influenced by prior industry affiliation. We hypothesize first, that prior industry experience shapes a set of shared beliefs resulting in similar and concurrent firm behavior; second, that firms will... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2024
  • Research & Ideas

Why Companies Should Share Their DEI Data (Even When It’s Unflattering)

attitudes toward a hypothetical e-commerce company and its commitment to DEI depending on what they learned about disclosure rules and the company’s method of sharing the information. They organized the test into five groups based on... View Details
Keywords: by Shalene Gupta
  • 15 Jan 2008
  • First Look

First Look: January 15, 2008

specialize in different stages of a complex production process. This paper considers the pricing behavior and profitability of these so-called modular clusters. In particular, we investigate a possibility hinted at in prior work: that for... View Details
Keywords: Martha Lagace
  • Article

Earnings and Ratings at Google Answers

By: Benjamin Edelman
I analyze all questions and answers from the inception of the Google Answers service through November 2003, and I find notable trends in answerer behavior: more experienced answerers provide answers with the characteristics askers most value, receiving higher ratings... View Details
Keywords: Service Delivery; Opportunities; Behavior; Value; Jobs and Positions; Wages; Business Earnings
Related
  • 12 May 2021
  • Book

The Hard Truth About Being a CEO

Fubini, a senior lecturer in the Organizational Behavior Unit at Harvard Business School, poured that knowledge, along with a list of lessons learned from researching leaders past and present into the book... View Details
Keywords: by Michael Blanding
  • 11 Aug 2022
  • Research & Ideas

When Parents Tell Kids to ‘Work Hard,’ Do They Send the Wrong Message?

other people?" “How do all of these lessons about working hard potentially carry over to our beliefs about other people?” asks Ashley Whillans, an assistant professor at Harvard Business School, who co-authored the study. “If you are View Details
Keywords: by Michael Blanding; Education
  • October 2022
  • Exercise

Shanty Real Estate: Confidential Information for Homebuyer 1

By: Michael Luca, Jesse M. Shapiro and Nathan Sun
Shanty is a simulation in which students inhabit the role of either a traditional home buyer or an iBuyer, both bidding on the same condo. The traditional home buyer has access to a “comp sheet” of similar properties that have recently sold, and has done a walkthrough.... View Details
Keywords: Data-driven Decision-making; Decisions; Negotiation; Bids and Bidding; Valuation; Consumer Behavior; Real Estate Industry
Related
  • 01 Nov 2017
  • What Do You Think?

What Are the Real Lessons of the Wells Fargo Case?

“be skeptical. In this case it was cross-selling retail products.” Outliers in competitive industries raise a red flag, he wrote. A number of causes for the alleged fraudulent behavior at Wells Fargo were put forth. They included poor... View Details
Keywords: by James Heskett; Banking
  • Web

Privacy Notice | About

that the Admissions Committee can select the most qualified and diverse group from among the pool of candidates, ensuring an interactive and invigorating learning experience for all program participants. Except as set forth in the next... View Details