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  • 08 Feb 2017
  • HBS Seminar

Andrew Mao, Microsoft Research

  • 14 Jul 2020
  • Blog Post

Creating Inclusive Recruiting Events in a Time of Innovation

remote interactions in order to counter the unconscious bias which can put candidates at a disadvantage. The following recommendations for creating inclusive events are based on research from Harvard Business School faculty. They are View Details
Keywords: All Industries
  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

neutral, or even harmful to minting winning ideas. Testing for personality Koning and Hasan detail their findings in the paper Conversations and Idea Generation: Evidence from a Field Experiment, to be published in Research Policy this November. They conducted their... View Details
Keywords: by Michael Blanding
  • 16 Feb 2021
  • Blog Post

The Rise of The Sixes: Interview with CEO and Founder Franci Girard

Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details

    Jill J. Avery

    Dr. Jill Avery is a Senior Lecturer of Business Administration and C. Roland Christensen Distinguished Management Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer relationship... View Details

    Keywords: consumer products; arts; advertising; automobiles; retailing; fashion; hotels ＆ motels; food; beverage
    • 16 Feb 2021
    • Blog Post

    The Rise of The Sixes: Interview with CEO and Founder Franci Girard

    Wall Street to 5th Avenue Girard’s journey to launching The Sixes, a fashion brand designed specifically for tall women, may have started way back in elementary school, but the road to launching the business took many twists and turns. “I... View Details
    Keywords: Entrepreneurship; Consumer Products / Retail
    • 2010
    • Working Paper

    Substitution Patterns of the Random Coefficients Logit

    By: Thomas J. Steenburgh and Andrew Ainslie
    Previous research suggests that the random coefficients logit is a highly flexible model that overcomes the problems of the homogeneous logit by allowing for differences in tastes across individuals. The purpose of this paper is to show that this is not true. We prove... View Details
    Keywords: Decision Choices and Conditions; Mathematical Methods; Behavior; Prejudice and Bias
    Related
    • 24–26 Aug 2016
    • Reunion

    HBS Executive Education Global Alumni Leadership Summit

    This special two-day summit is designed exclusively for members of our HBS alumni community. We hope that you will take part in the global conversation, and look forward to welcoming you back on campus for the celebration. View Details
    • 19 Sep 2017
    • First Look

    First Look at New Research and Ideas, September 19

    Capital Regulation By: Greenwood, Robin, Samuel Gregory Hanson, Jeremy C. Stein, and Adi Sunderam Abstract—We propose three core principles that should inform the design of bank capital regulation. First, wherever possible, multiple... View Details
    Keywords: Sean Silverthorne
    • 11 Aug 2003
    • Research & Ideas

    Cheap, Fast, and In Control: How Tech Aids Innovation

    of well-designed business experiments can address new and unknown markets. In contrast, running experiments where early product prototypes are shown to customers can address need uncertainty. Q: How should... View Details
    Keywords: by Wendy Guild

      John F. Batter

      John Batter is a retired Litigation Partner in the Boston Office of Wilmer Cutler Pickering Hale and Dorr LLP where his practice focussed on on the defense of public and private companies and their directors and management against breach of fiduciary duty claims and... View Details

      • October 14, 2019
      • Article

      The Truth About Open Offices: There Are Reasons Why They Don't Produce the Desired Interactions

      By: Ethan Bernstein and Ben Waber
      It’s never been easier for workers to collaborate—or so it seems. Open, flexible, activity-based spaces are displacing cubicles, making people more visible. Messaging is displacing phone calls, making people more accessible. Enterprise social media such as Slack and... View Details
      Keywords: Buildings and Facilities; Interpersonal Communication; Communication Technology; Design; Human Resources; Performance Productivity; Organizational Design
      Related
      • October 2013 (Revised January 2016)
      • Case

      J.C. Penney's 'Fair and Square' Strategy (Abridged)

      By: Elie Ofek and Jill Avery
      As he gets ready to release 2nd quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of his company. A new pricing scheme he put in place in February,... View Details
      Keywords: Business Model; Change Management; Marketing Strategy; Price; Consumer Behavior; Decision Making; Management Teams; Brands and Branding; Retail Industry; United States
      Related

        Reza R. Satchu

        Reza Satchu is a Senior Lecturer in the Entrepreneurship Management Unit at the Harvard Business School where he teaches The Entrepreneurial Manager, The Founder Mindset and Founder Launch. He is also the Founder, Managing Partner and majority shareholder of... View Details

        • 29 Oct 2013
        • First Look

        First Look: October 29

        products. This case exercise provides a hands-on way to experience the design process and offers a structured approach for incorporating key considerations that can aid in effective design. Students are... View Details
        Keywords: Sean Silverthorne
        • 28 Apr 2021
        • Blog Post

        Alumni Spotlight: Cissy Chen (MBA 2019)

        Cissy Chen (MBA 2019) reflects on her how experience at HBS shaped her career and inspired her to make a difference in her home region of Asia through impact investing. How has your education at HBS helped to shape your career in impact... View Details
        • TeachingInterests

        Investing for Impact

        By: Archie L. Jones

        The Field Course: Investing for Impact was born out of the efforts of HBS students and faculty in the spring of 2020 and offered for the first time in fall semester of 2021.

        This course seeks to help students understand why certain... View Details

        • June 2014
        • Article

        Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims

        By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
        Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
        Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
        Related
        • Career Coach

        Guy Kamguia

        Guy (HBS’ 15, Villanova’ 11, UMBC’ 08) is a Director of Strategy at TOMRA, a global leader in the design and manufacturing of advanced sorting equipment. He previously worked in private equity, driving value creation in portfolio... View Details
        Keywords: Emerging Markets; Impact Investing; Financial Services (All); Private Equity; Financial Services (All); Search Fund; Financial Services (All); Manufacturing
        • Program

        Developing Yourself as a Leader—Virtual

        connection, our programs reflect the input and experience of tens of thousands of participants. When you participate in a virtual HBS Executive Education program, you benefit from a powerful learning View Details