Exceeding Consumer Expectations - Publications - Faculty & Research

17 Sep 2001
Research & Ideas

Is There Help for the Big Ticket Buyer?

Research to write this essay, I expected to find that consumer decision-making research grappled with the types of tough purchasing and investment decisions that were on my callers' minds. To my surprise, I... View Details

Keywords: by Max H. Bazerman

12 Oct 2011
Research & Ideas

Creating Online Ads We Want to Watch

30-second consumer product advertisements. Out of 28 ads, 14 were chosen because they were decidedly provocative; the researchers expected them to evoke either joy or surprise in the viewers at different... View Details

Keywords: by Carmen Nobel; Consumer Products

18 Apr 2005
Research & Ideas

Selling Luxury to Everyone

shifting," she said. Panelist Rory Tahari, creative director and brand designer for Elie Tahari, Ltd.—and wife of designer Elie Tahari—said she saw a clear trend toward higher expectations from View Details

Keywords: by Julie Jette; Consumer Products

Profile

Jeremy Andrus

about. That’s because last year he was named president and CEO of Skullcandy, an edgily hip global company that does business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

effects. The highly publicized shortcomings of questionable efforts to deregulate are not encouraging—witness the case of the California electric power industry. It's not clear whether attempting to educate consumers about what to View Details

Keywords: by James Heskett

15 Apr 2013
Research & Ideas

Solving the Search vs. Display Advertising Quandary

these investments motivated consumers to plunk down their credit cards or fill out an application for a service. That's why the Internet has been such a godsend to companies, says Sunil Gupta, the Edward W. Carter Professor of Business... View Details

Keywords: by Michael Blanding; Advertising

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details

Keywords: by Sean Silverthorne; Retail

17 Mar 2021
Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details

Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

long-tail view suggests that consumers will purchase an increasing number and a wider variety of videos, everything from Hollywood classics to obscure foreign films. Long-tail proponents believe that View Details

Keywords: by Julia Hanna; Entertainment & Recreation

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

Each week, millions of consumers visit crowd-sourced review websites in search of recommendations for everything from taco stands to car dealers. Among the influential leaders in the field is Yelp.com, which in the third quarter of 2012... View Details

Keywords: by Kim Girard; Food & Beverage

07 Aug 2000
Research & Ideas

Rocket Science Retailing

double their profits—especially retailers of products with short life cycles, such as clothing, consumer electronics, books, and music. But despite the potentially high payoff—and a commonly accepted belief among retailers that early... View Details

Keywords: by Marshall L. Fisher, Ananth Raman & Anna Sheen McClelland; Retail

19 Oct 2011
News

A Good Look

executive roles at Kemin since joining the company in early 2006. Most recently, as corporate vice president, she managed marketing, sales, IT, operations, and HR. She honed in on personal care in 2010, as consumer demand for natural... View Details

Keywords: Health and Personal Care Stores; Retail Trade

01 Dec 2015
News

Faculty Q&A: The Price Is Right

What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details

Keywords: Julia Hanna

01 Jun 2015
News

The End of Cows?

Price is a market barrier for lab-grown beef, with production costs currently exceeding 250,000 euros per burger. (Photo courtesy of Cultured Beef) Price is a market barrier for lab-grown beef, with production costs currently View Details

Keywords: Jason Feifer; Food and Beverage Stores; Retail Trade; Scientific Research and Development Services

01 Jun 2018
News

The Evolution of Modern Pricing Models

is unfair has been eroded. Now consumers almost expect prices to be different every time they check, which opens up more opportunity for prices to oscillate and vary according to consumer. In a recent case... View Details

2016
Working Paper

The Impact of Supplier Inventory Service Level on Retailer Demand

By: Nathan Craig, Nicole DeHoratius and Ananth Raman

To set inventory service levels, suppliers must understand how changes in inventory service level affect demand. We build on prior research, which uses analytical models and laboratory experiments to study the impact of a supplier's service level on demand from... View Details

Keywords: Customer Satisfaction; Forecasting and Prediction; Learning; Consumer Behavior; Service Delivery; Performance Expectations; Apparel and Accessories Industry; Service Industry

Citation

SSRN

Read Now

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

risk and return are assessed in different parts of the brain, thereby questioning theories regarding expected utility on which a great deal of decision theory has been based up to now. Thus, according to this research, different qualities... View Details

Keywords: by Jim Heskett

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

haven’t made a service part of their routines, the authors find. These findings come as companies such as Procter & Gamble, Adidas, and McDonald’s are trying to collect more consumer data to hone their marketing messages. With... View Details

Keywords: by Rachel Layne; Transportation

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

the biggest challenges for organizations are to have the necessary competencies and resources to act upon inputs." Sowmia Gopinathan echoed this comment: " (the) downside is only where expectations of the customers are made high... View Details