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20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

Businesses rely on solid marketing strategies to boost sales—yet the tools used to evaluate these strategies often provide misleading results, leaving managers with the inability to accurately measure how they can get the best bang for... View Details

Keywords: by Dina Gerdeman

December 1970 (Revised September 2006)
Case

Harmon Foods, Inc.

Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness. View Details

Keywords: Demand and Consumers; Production; Forecasting and Prediction; Budgets and Budgeting; Manufacturing Industry; Food and Beverage Industry

September 2011 (Revised August 2013)
Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery

In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details

Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry

2008
Report

State of the Region Report 2008: Sustaining Growth at the Top of Europe

By: Christian H.M. Ketels

The 2008 State of the Region Report is the fifth edition in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region. The Report is organized into three parts: Part A of the Report describes the economic, political, and... View Details

Keywords: International Relations; Performance Evaluation; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries; European Union

2024
Working Paper

Determinants of Top-Down Sabotage

By: Hashim Zaman and Karim R. Lakhani

We investigate the conditions that motivate managers to impede the growth of talented subordinates due to fears of future competition for their own positions. Our research expands on existing tournament and contest theory literature that considers peer-to-peer sabotage... View Details

Keywords: Succession Planning; Organizational Hierarchy; Compensation; Promotions; Tournaments; Talent and Talent Management; Organizational Structure; Employee Relationship Management; Performance Evaluation; Organizational Culture; Management Skills

Mar 2012
Article

The Incentive Bubble

The past three decades have seen American capitalism quietly transformed by a single, powerful idea--that financial markets are a suitable tool for measuring performance and structuring compensation. Stock instruments for managers, high-powered incentive contracts for... View Details

April 1996 (Revised October 1999)
Case

Risk of Stocks in the Long Run, The: The Barnstable College Endowment

By: Andre F. Perold

The manager of the Barnstable College Endowment is evaluating proposals to increase the endowment's exposure to stocks based on an analysis that shows stocks to be much safer over long holding periods. View Details

Keywords: Risk Management; Financial Management; Stocks; Financial Services Industry; Education Industry

April 1999 (Revised March 2002)
Case

Aluminum Smelting in South Africa: Alusaf's Hillside Project

With prices at all-time lows at the beginning of 1994, South Africa's sole primary aluminum producer--Alusaf--is considering building the world's largest greenfield smelter. Using cost estimates in this case, students can evaluate the relative cost position of this... View Details

Keywords: Metals and Minerals; Analysis; Markets; Profit; Capital; Industrial Products Industry; South Africa

June 2005 (Revised July 2006)
Background Note

Note on the Convergence Between Genomics & Information Technology

By: David B. Yoffie, Dharmesh M Mehta and Rachel Sha

Focuses on the convergence between the genomics and semiconductor industries, in particular organ printing, DNA computing, biomolecular sensory networks, and DNA microarrays. Explains what this newly converged world looks like based on current research and findings in... View Details

Keywords: Genetics; Information Technology; Business Model; Disruptive Innovation; Biotechnology Industry; Information Technology Industry; Semiconductor Industry; Medical Devices and Supplies Industry

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February 2000 (Revised April 2000)
Case

Microsoft, 2000

By: Michael G. Rukstad, David B. Yoffie and Carl Johnston

Surveys five threats to the sustainability of Microsoft's strategy (imitation, substitution, hold-up, slack, and saturation) and examines Microsoft's response to these threats. Teaching purpose: To evaluate the sustainability of Microsoft's competitive advantage. View Details

Keywords: Technological Innovation; Business or Company Management; Growth and Development Strategy; Growth Management; Planning; Competitive Strategy; Competitive Advantage; Corporate Strategy; Information Technology; Information Technology Industry

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Research Summary

Overview

My current research focuses on the role of AI in shaping organizational knowledge production, learning, and innovation processes. I run field experiments to study early-stage idea generation and evaluation in entrepreneurial context. View Details

Keywords: Technology And Innovation Management; Entrepreneurship And Strategy; Nascent Industries; Natural Language Processing

July 1999 (Revised January 2003)
Case

Harley-Davidson Motor Company: Enterprise Software Selection

Describes Harley-Davidson's decision process for defining and selecting an enterprise-wide procurement software package and the institutional changes introduced as part of this process. Tells the story of Harley-Davidson's approach in developing integrated business... View Details

Keywords: Organizational Change and Adaptation; Information Technology; Groups and Teams; Software; Motorcycle Industry

2015
Working Paper

What Do Private Equity Firms Say They Do?

By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov

We survey 79 private equity investors with combined assets under management (AUM) of over $750 billion about their practices in firm valuation, capital structure, governance, and value creation. Investors rely primarily on internal rate of return (IRR) and multiples to... View Details

Keywords: Governance; Value Creation; Private Equity; Capital Structure; Valuation; Management Practices and Processes

November 2006 (Revised August 2012)
Background Note

A Strategic Perspective on Bankruptcy

By: Bill George, Jim Sharpe and Andrew N. McLean

An overview of bankruptcy procedures in U.S. courts, recent filing data and a framework for evaluating a reorganization with creditors or considering opening a court-supervised reorganization under Chapter 11 of the Bankruptcy Code. View Details

Keywords: Bankruptcy; Financial Distress; Turnarounds; Legal Aspects Of Business; Liquidation; Boards Of Directors; Hedge Funds; Strategy; Law; Governing and Advisory Boards; Negotiation; Crisis Management; Policy; Insolvency and Bankruptcy; Credit; Financial Crisis; United States

14 Nov 2011
Research & Ideas

Creating a Global Business Code

could use to evaluate and track their own company's ethical performance. And this is when the project got really complicated. For starters, there was the issue of buy-in. The researchers discovered that some companies balked at the idea... View Details

Keywords: by Carmen Nobel

2023
Article

Benchmarking Large Language Models on CMExam—A Comprehensive Chinese Medical Exam Dataset

By: Junling Liu, Peilin Zhou, Yining Hua, Dading Chong, Zhongyu Tian, Andrew Liu, Helin Wang, Chenyu You, Zhenhua Guo, Lei Zhu and Michael Lingzhi Li

Recent advancements in large language models (LLMs) have transformed the field of question answering (QA). However, evaluating LLMs in the medical field is challenging due to the lack of standardized and comprehensive datasets. To address this gap, we introduce CMExam,... View Details

Keywords: Large Language Model; AI and Machine Learning; Analytics and Data Science; Health Industry

October 2016 (Revised February 2019)
Module Note

Strategy Execution Module 5: Building a Profit Plan

By: Robert Simons

This module reading describes how to build a profit plan to reflect the strategy of a business in economic terms. After introducing the profit wheel, cash wheel, and ROE wheel, the module illustrates how to use a profit plan to assess the viability of different... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Profit Planning; Cash Flow Analysis; Asset Utilization; Return On Equity; Business Planning; Testing Strategy; Analyzing Strategic Alternative; Strategy; Asset Management; Cash Flow; Investment Return; Management Systems; Profit

27 Mar 2012
First Look

First Look: March 27

U.S., and an experimental exercise) that are consistent with the model. Working PapersWhen Performance Trumps Gender Bias: Joint versus Separate Evaluation Authors:Iris Bohnet, Alexandra van Geen, and Max H. Bazerman Abstract We examine... View Details

Keywords: Carmen Nobel

April 1998 (Revised November 1999)
Case

Hamilton Financial Investments: A Franchise Built on Trust

By: Robert L. Simons and Antonio Davila

Provides a vehicle for students to evaluate risk management in the fast-paced mutual funds industry. A new risk manager has been hired to install new management controls and procedures. A series of decisions will determine how much business and franchise risk the... View Details

Keywords: Risk Management; Management Teams; Managerial Roles; Forecasting and Prediction; Investment Funds; Performance Evaluation; Corporate Strategy; Change Management; Financial Services Industry; Banking Industry

April 1995
Supplement

Montague Corporation (B)

By: Norman A. Berg

Presents David Montague's evaluation of the progress so far and the basic problems that he believes prevent him from achieving higher sales. Designed as a class handout after discussion of the (A) case. View Details

Keywords: Entrepreneurship; Growth and Development Strategy; Measurement and Metrics; Problems and Challenges; Bicycle Industry

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