Publications

Publications

Filter Results: (1,086) Arrow Down
Filter Results: (1,086) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 22 of 1,086 Results →
  • Article

Positioning Brands Against Large Competitors to Increase Sales

By: Neeru Paharia, Jill Avery and Anat Keinan
We explore the effect of having a large dominant competitor and show the conditions under which focusing on a competitive threat, rather than hiding it, can actually help a brand. We demonstrate through lab and field studies that highlighting a large competitor's size... View Details
Keywords: Brands; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Marketing; Marketing Strategy; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
Related
  • 2018
  • Working Paper

Sustainability and Green Business in Latin America During Globalization Waves

By: Geoffrey Jones
This working paper examines the impact of modern business enterprise on the natural environment of Latin America during the globalization waves between the 19th century and the present day. It argues that although global capitalism created much wealth for the region,... View Details
Keywords: Globalization; Natural Environment; Outcome or Result; Business History; Pollutants; Environmental Sustainability; Green Technology Industry; Beauty and Cosmetics Industry; Tourism Industry; Latin America
Related
  • Web

HBS - The year in Review

Shoe Company, was published in 1921, at a time when the field of management education was still quite new. Dean Wallace Donham strongly believed that the best way to teach business education was by discussion, not by lecture. His... View Details
  • April 2018
  • Case

Wilderness Safaris: Ecotourism Entrepreneurship

By: James E. Austin, Megan Epler Wood and Herman B. "Dutch" Leonard
Wilderness Safaris sees itself as a conservation company that is built on a business model of providing high-end, premium-priced wildlife safaris in various locations in Africa. Dependent on functioning, healthy ecosystems for its long-term survivability as a business,... View Details
Keywords: Sustainability; Conservation Planning; Corporate Social Responsibility; Ecotourism; Strategy; Social Enterprise; Social Entrepreneurship; Environmental Sustainability; Corporate Social Responsibility and Impact; Expansion; Growth and Development Strategy; Tourism Industry; Entertainment and Recreation Industry; Travel Industry; Africa; Botswana
Related
  • 07 Sep 2011
  • First Look

First Look: Sept. 7

industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all... View Details
Keywords: Anna Secino
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on... View Details
Keywords: by Sean Silverthorne
  • 10 Sep 2013
  • First Look

First Look: September 10

verbal communication, the complexity in the narrative impacts the market reaction to the disclosure. Download working paper: http://ssrn.com/abstract=2154948 Historical Origins of View Details
Keywords: Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

strategy and finance and examine their use in understanding the history of how firms allocated resources to uncertain international ventures. Finally, we look at the question of the diffusion View Details
Keywords: Martha Lagace
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

so big this has a huge impact on the rest of the global food system. What happens in China, what Chinese people eat, impacts what you and I pay... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • June 2011 (Revised April 2014)
  • Case

sweetriot 2.0

By: Christopher Marquis, Donna Khalife and Bobbi Thomason
In the fall of 2010, Sarah Endline, CEO and Founder of sweetriot, an organic chocolate company, was deciding the best way to grow her organic chocolate company, while keeping her chocolate physically and conceptually on the shelf. She wanted to grow the offerings and... View Details
Keywords: Social Entrepreneurship; Profit; Business Strategy; Business Growth and Maturation; Social Enterprise; Growth and Development Strategy; Experience and Expertise; Economic Growth; Organizational Culture; Mission and Purpose; Corporate Social Responsibility and Impact; Food and Beverage Industry; New York (state, US)
Related
  • 19 Sep 2023
  • Blog Post

2023 Summer Internships in Business & Environment

operates power projects and is the world’s largest producer of wind and solar energy. Aman's role prior to HBS was the Head of Partnerships at Plentify. Dennis Cha (MBA 2024, Section F), Summer Internship:... View Details
  • Web

Business History - Faculty & Research

simplistic assumptions about business behavior also enabled business history to be highly creative and, at times, to exercise a huge impact on management studies more generally, especially strategy and the study View Details
  • 01 Jun 2023
  • News

Curb Appeal

fine-tuned the agency’s messaging to attract people who were more interested in combating rats than reducing greenhouse gas emissions. “We talked to them about the fact that one-third of the material in the trash is rat food,” she says.... View Details
Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government
  • 26 Mar 2013
  • First Look

First Look: March 26

negatively related to the profitability of both Japanese and American firms, although the effect is less negative in Japan. We finally find that the adoption of cost orientation does not have an View Details
Keywords: Sean Silverthorne
  • Web

2023 Reunion Presentations - Alumni

Chairperson, Private Equity at Apollo; Tracy Palandjian (MBA 1997), CEO and Co-Founder of Social Finance; Member of the Harvard Corporation; Fran Seegull (MBA 1998), President, US View Details
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

have been affected. Just a handful of these children were born in the U.S., where safety concerns were raised by Dr. Frances Oldham Kelsey, the medical officer handling the thalidomide application at the U.S. View Details
Keywords: Dina Gerdeman
  • 06 Sep 2022
  • Blog Post

Student Spotlight: Summer Internships in Business & Environment

Foods is a cultivated meat company using synthetic biology to create the next generation of meat alternatives that use cell-based ingredients in combination with plant-based meat, enabling the creation View Details
  • 24 Jun 2021
  • Blog Post

Celebrating the Past, Crafting the Future Part 2: The First HBS/HKS Class

into HBS and HKS. However, she knew she wanted to make an impact in agriculture and found that starting her own businesses was her ideal path forward. Now, as the CEO and Co-Founder of a Fork and Goode,... View Details
  • 07 Dec 2022
  • Blog Post

2022 Climate Symposium: Tackling Climate Together

production is incredibly resource intensive and that even a small shift in consumption and production can have a massive impact on greenhouse gas emissions. From there, Karen... View Details