Publications

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new... View Details

Keywords: by Working Knowledge editors

March 2008
Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.

This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details

Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America

SSRN

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29 Apr 2015
Lessons from the Classroom

Use Personal Experience to Pick Winning Stocks

Let's face it: in most cases, the stock market knows what it's doing. With millions of people performing their homework and investing money in... View Details

Keywords: by Michael Blanding; Financial Services

August 2008
Case

The Chubb Corporation in China

By: Li Jin, Michael Shih-ta Chen and Aldo Sesia

The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details

Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States

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19 Oct 2012
Research & Ideas

Digital Technology’s Profound Game Change for Marketers

software eating the world. Software is disrupting industry after industry and transforming large swathes of the economy. When I was an entrepreneur in View Details

Keywords: by Jeffrey Bussgang; Advertising; Technology

March 2010
Article

Does Foreign Direct Investment Promote Growth? Exploring the Role of Financial Markets on Linkages

By: Laura Alfaro, Sebnem Kalemli-Ozcan, Areendam Chanda and Selin Sayek

Do multinational companies generate positive externalities for the host country? The evidence so far is mixed varying from beneficial to detrimental effects of foreign direct investment (FDI) on growth, with many studies that find no effect. In order to provide an... View Details

Keywords: Foreign Direct Investment; Multinational Firms and Management; Financial Markets; Value; Stock Shares; Development Economics

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

April 1980 (Revised September 1985)
Background Note

The Disposable Diaper Industry in 1974

By: Michael E. Porter

Describes the rapidly growing disposable diaper industry in 1974, a period in which Procter and Gamble's industry leadership faced strong challenges from Kimberly Clark, Johnson and Johnson, and Union Carbide. The latter two firms were in the process of entry into the... View Details

Keywords: Market Entry and Exit; Competition; Consumer Products Industry

06 Jan 2003
What Do You Think?

China: The Next Big Market Opportunity or the Next Big Bubble?

ineffective enforcement of intellectual property laws that may stifle China's transition from a manufacturing to a higher-value-added knowledge-based economy. Greg Durst cites both "Western gullibility" in overestimating View Details

Keywords: by James Heskett

Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer

The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details

Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement

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December 2008
Background Note

Incentives in the NFL (Abridged)

By: Brian J. Hall, Andrew Wasynczuk, Jonathan Paul Lim, Sara del Nido and Katherine Dowd

This note briefly describes compensation and incentive issues in one of the major US professional sports leagues, the National Football League (NFL). It first provides some background information on the labor market for players and the salary cap, and then describes... View Details

Keywords: Compensation and Benefits; Wages; Groups and Teams; Conflict of Interests; Motivation and Incentives; Sports Industry; United States

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input View Details

Keywords: by James Heskett

21 Aug 2019
Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

CEOs are communicators. Studies show that CEOs spend 85 percent of their time in communication-related activities, including speeches, meetings, and phone calls with people both inside and outside the firm.... View Details

Keywords: by Michael Blanding

26 Mar 2012
Research & Ideas

What Neuroscience Tells Us About Consumer Desire

feel good, especially when it comes to our purchasing decisions. To that end, many major corporations have begun to take special interest in how understanding the human brain can help them better understand... View Details

Keywords: by Carmen Nobel; Consumer Products

2021
Working Paper

Trade and the Single Car Market: The EC-Japan Elements of Consensus, 1985–1999

By: Grace Ballor

In 1991, in the midst of the program to create a liberal Single European Market and in the context of a new Joint Declaration for cooperation with Japan, the European Commission brokered a private deal to restrict Japanese imports into the European Community for nearly... View Details

Keywords: Market; Protectionism; Liberalization; Trade; Markets; International Relations; Auto Industry; Europe; European Union; Japan

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April 2010 (Revised November 2011)
Case

Soren Chemical: Why Is the New Swimming Pool Product Sinking?

By: V. Kasturi Rangan and Sunru Yong

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling... View Details

Keywords: Marketing Mix; New Product Marketing; Pricing; Branding; Price; Marketing Strategy; Marketing Channels; Product Launch; Brands and Branding; Communication Strategy; Chemical Industry

2018
Working Paper

Measuring Gentrification: Using Yelp Data to Quantify Neighborhood Change

By: Edward L. Glaeser, Hyunjin Kim and Michael Luca

We demonstrate that data from digital platforms such as Yelp have the potential to improve our understanding of gentrification, both by providing data in close to real time (i.e., nowcasting and forecasting) and by providing additional context about how the local... View Details

Keywords: Geographic Location; Local Range; Transition; Analytics and Data Science; Measurement and Metrics; Forecasting and Prediction

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December 2006 (Revised August 2009)
Case

Disney Consumer Products: Marketing Nutrition to Children

By: David E. Bell and Laura Winig

In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details

Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Consumer Products Industry; Food and Beverage Industry