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Show Results For
-
All HBS Web
(2,100)
- People (19)
- News (567)
- Research (1,092)
- Events (5)
- Multimedia (21)
- Faculty Publications (850)
- 05 Jul 2006
- Working Paper Summaries
Advertising and Expectations: The Effectiveness of Pre-Release Advertising for Motion Pictures
- 01 Apr 2001
- News
Hit Radio Show and HBS Alumni Help Young Classical Musicians
When you think of kids and music these days, it’s easier to imagine Chopin and Elgar spinning in their graves than getting any airtime. But move over, J.Lo — a classical music radio show, driven by youthful...
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- 08 Sep 2009
- Research & Ideas
The Height Tax, and Other New Ways to Think about Taxation
projects, two studies are related to how we ought to tax people when they differ in multiple ways. One shows that taxes ought to be less progressive when preferences for leisure time vary widely in society, View Details
Keywords:
by Martha Lagace
- Web
Building a Village: Learning and Living at HBS - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st...
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- 27 Feb 2019
- Working Paper Summaries
Judgment Aggregation in Creative Production: Evidence from the Movie Industry
- Career Coach
Wabantu Hlophe
Wabantu wants to help students build networks that can help them access new opportunities in industries off the beaten path. Having gained significant experience in clean energy investing, startups and consulting before HBS; View Details
- April 2021
- Article
Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry
By: K. Francis Park, Robert Seamans and Feng Zhu
We examine how heterogeneity in customers’ tendencies to single-home or multi-home affects a platform’s competitive responses to new entrants in the market. We first develop a formal model to generate predictions about how a platform will respond. We then empirically...
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Keywords:
Single-homing;
Multi-homing;
Platform Responses;
Newpaper;
Television;
Digital Platforms;
Market Entry and Exit;
Newspapers;
Television Entertainment;
History;
Journalism and News Industry;
Journalism and News Industry
Park, K. Francis, Robert Seamans, and Feng Zhu. "Homing and Platform Responses to Entry: Historical Evidence from the U.S. Newspaper Industry." Strategic Management Journal 42, no. 4 (April 2021): 684–709.
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
Clubs News Clubs News New York Alumni Honor Outstanding Leaders at Annual Dinner The HBS Club of New York held its 54th Annual Leadership Dinner on April 24, honoring three alumni who embody the HBS mission to "educate leaders who make a difference in the world," and...
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Keywords:
Margie Kelley
- May 2007 (Revised March 2010)
- Case
Maria Sharapova: Marketing a Champion (A)
By: Anita Elberse and Margarita Golod
In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What...
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Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (A)." Harvard Business School Case 507-065, May 2007. (Revised March 2010.)
- September 2006
- Article
Learning in Noisy Games: Partial Reinforcement and the Sustainability of Cooperation
By: Yoella Bereby-Meyer and Alvin E. Roth
Bereby-Meyer, Yoella, and Alvin E. Roth. "Learning in Noisy Games: Partial Reinforcement and the Sustainability of Cooperation." American Economic Review 96, no. 4 (September 2006): 1029–1042.
- January 1998 (Revised March 1998)
- Case
Viacom, Inc.: Carpe Diem (Condensed)
By: Joseph L. Bower and Thomas R. Eisenmann
Viacom has built a powerful position in the global entertainment industry through skillful and bold acquisitions. Now its expansion is challenged by the moves of Rupert Murdoch's News Corp. Different businesses within Viacom have contradictory positions on how to deal...
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Keywords:
Acquisition;
Cost vs Benefits;
Decisions;
Entertainment;
Competition;
Corporate Strategy;
Expansion;
Entertainment and Recreation Industry
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem (Condensed)." Harvard Business School Case 398-086, January 1998. (Revised March 1998.)
- December 2017
- Teaching Note
Centerbridge Partners and Great Wolf Resorts: Buying from a Highly Regarded Competitor
By: Josh Lerner, John D. Dionne and Amram Migdal
Teaching Note for HBS Nos. 818-023 and 818-024.
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- 19 Mar 2021
- Blog Post
Celebrating Black History: Elevating the Voices of Our Student and Alumni Communities
Melcolm Ruffin (MBA 2020) is among one of four HBS alumni named to this year's Forbes 30 Under 30 List. Melcolm is co-founder of the nonprofit Sports & Entertainment Equity Network (SEEN), which aims to "close the diversity, equity,...
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- 15 Mar 2021
- Blog Post
Be Unapologetically Yourself: Interview with Singer-Songwriter and Banking Strategist Andrea Mendoza
talents within the business world, Mendoza joined the HBS A cappella group, Heard on the Street, and the HBS Sound Society, a spinoff of the Entertainment Media Club focused on the music industry, which gave...
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- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- February 1996 (Revised November 1996)
- Case
Viacom, Inc.: Carpe Diem
By: Joseph L. Bower and Thomas R. Eisenmann
Viacom has reached a powerful position in the global entertainment industry through skillful and very bold acquisitions. Now its further expansion is challenged by the moves of Rupert Murdock's News Corp. Different businesses within Viacom have contradictory positions...
View Details
Keywords:
Acquisition;
Cost vs Benefits;
Decisions;
Entertainment;
Global Strategy;
Management;
Competition;
Corporate Strategy;
Expansion;
Entertainment and Recreation Industry
Bower, Joseph L., and Thomas R. Eisenmann. "Viacom, Inc.: Carpe Diem." Harvard Business School Case 396-250, February 1996. (Revised November 1996.)
Eight Business Books to Challenge Your Thinking
We hope our readers are able to enjoy plenty of downtime this summer, as leisure and rest are an important part of preventing burnout and allowing ourselves time to develop new ideas.
We’ve rounded up recommendations for eight books that have held our... View Details
- March 2003
- Teaching Note
Project Dreamcast: Serious Play at Sega Enterprises Ltd. (A) and (B) (TN)
By: Stefan H. Thomke
Teaching Note for (9-600-028) and (9-600-029).
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- 09 Jan 2012
- Working Paper Summaries