Publications

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November 2023
Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman

In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details

Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry

August 2022 (Revised March 2023)
Case

Pricing at Netflix: The Sequel

By: Elie Ofek and Amy Klopfenstein

This case continues the themes discussed in "Pricing at Netflix" (Case 521-004). Following the conclusion of the original case, Netflix developed new, high-profile original content, added millions of subscribers, and introduced another price increase in January 2022.... View Details

Keywords: Marketing; Advertising; Marketing Strategy; Entertainment; Film Entertainment; Television Entertainment; Finance; Strategy; Competition; Competitive Strategy; Business Strategy; Adaptation; Internet and the Web; Customers; Customer Satisfaction; Entertainment and Recreation Industry; Entertainment and Recreation Industry; North and Central America; United States

July 2012
Case

Droga5: Launching Jay-Z's Decoded

By: Anita Elberse and Kwame Owusu-Kesse

In 2010, David Droga and Andrew Essex, co-founders of advertising agency Droga5, hope to convince both John Meneilly, manager of hip-hop star Shawn Carter—better known as Jay-Z—and a partner in Carter's company Roc Nation and Yusuf Mehdi, senior vice president of... View Details

Keywords: Advertising; Advertising Campaigns; Marketing; Brands and Branding; Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Web

Faculty & Researchers - Managing the Future of Work

case, 2021. With Shikhar Ghosh and Christian Godwin. World of Dreams Entertainment Group: Building a Resilient Business , Harvard Business School case, 2021. With Sarah Endline and Michael Norris. Yellow Digital Retailers: Providing Solar... View Details

03 May 2017
HBS Seminar

Seth Stephens-Davidowitz, The New York Times and Wharton, University of Pennsylvania

01 Mar 2024
News

In My Humble Opinion: Role Model

One of four daughters of Pakistani immigrants, Salma Qarnain (MBA 2002) grew up in the midwestern “I” states of Iowa, Illinois, and Indiana before attending Stanford University. “It was my first experience feeling happy and comfortable in a place that had diversity,”... View Details

Keywords: Julia Hanna; acting; theater; diversity; career path; Arts, Entertainment; Arts, Entertainment

20 Apr 2015
Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

would move beyond the computer to use a range of electronic devices for entertainment and communication and then systematically rolled them out one step at a time—the iPod, iPhone, and iPad. Building an Ecosystem Gates was the first of... View Details

Keywords: by Michael Blanding; Computer

Web

Sample Student Projects - Institute For Strategy And Competitiveness

Cluster (2007) Education & Knowledge Creation Singapore Higher Education (2016) Massachusetts Higher Education and Knowledge Cluster (2010) Entertainment New York Motion Picture Cluster (2013) Korea Showbiz Cluster (2013) Tennessee Music... View Details

01 Dec 2019
News

Remix

So many boxes. Drew Dixon (MBA 2004) moved into this Brooklyn Heights apartment just a few days ago, as evidenced by the ratio of boxes emptied to those still filled. The living room, though, is an island of unpacked order, bobbing above a cardboard sea. It’s late... View Details

Keywords: Jen McFarland Flint; photographed by Chris Sorensen; #MeToo; DefJam; Arts, Entertainment

July 2012
Case

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer

LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details

Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry

20 Dec 2017
Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough pizzazz to wow customers,... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Entertainment & Recreation

Gerald Zaltman

*Joined Harvard Faculty: 1991
Prior Faculty Appointments: Northwestern University, 1968-75;
University of Pittsburgh, 1975-91

*Doctoral Degree in Sociology Received from: The John Hopkins University;
MBA Degree Received from: The University of... View Details

Keywords: entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment; entertainment

08 Mar 2019
Research & Ideas

Seven Negotiation Lessons from Amazon's HQ Disaster in Queens

blocking power. So let’s assume that, with many contenders, Amazon had powerful reasons to choose New York. Comparative advantages presumably ranged from a large and highly educated employee pool to big incentives and to local View Details

Keywords: by James K. Sebenius; Real Estate; Construction

15 Dec 2023
News

The Musts of 2023

Harvard Business School professors to demystify vital business concepts in a way that's both entertaining and insightful. They break down academic theory without sacrificing depth. So if you want to learn how to become a master... View Details

01 Aug 2022
What Do You Think?

Does Religious Belief Affect Organizational Performance?

several measures of religious belief and practice, outperformed competitors located elsewhere. These firms make “greater social contributions, provide greater employee protection, and have higher entertainment expenses, more patents, and... View Details

Keywords: Re: James L. Heskett

26 Sep 2011
HBS Case

HBS Cases: Lady Gaga

Industries, which focuses entirely on the media and entertainment sector, and which includes sessions on basketball star LeBron James, online video aggregator Hulu, the NFL, and the Metropolitan Opera, among other cases. The first part of... View Details

Keywords: by Carmen Nobel; Entertainment & Recreation; Entertainment & Recreation

May 2001 (Revised June 2002)
Case

Frasier (A)

By: Guhan Subramanian and Michelle Kalka

In 2001, NBC entered into contract negotiations with Paramount Television Group to keep the hit show "Frasier" on the network. Paramount, the studio that produced the show, threatened to move "Frasier" to CBS, Paramount's sister network, if NBC did not agree to a... View Details

Keywords: Negotiation; Television Entertainment; Media and Broadcasting Industry