Publications

April 2019
Case

Walmart Update, 2019

By: David B. Yoffie and Daniel Fisher

In 2019 Walmart was still the world's largest company, with over $500 billion in annual revenue and operations around the world. Although it had mostly vanquished its rival discount retailers in the U.S., it was struggling to find the right growth strategy. Facing a... View Details

Keywords: E-Commerce Strategy; Strategy; Competitive Strategy; Business Growth and Maturation; Growth and Development Strategy; Global Range; Business Strategy; Corporate Strategy; E-commerce; Retail Industry

22 Sep 2016
Cold Call Podcast

Innovation Under Constraint: Constructing a Turnaround at Lego

Keywords: Re: Jan W. Rivkin & Stefan H. Thomke; Entertainment & Recreation

January 1996 (Revised February 1996)
Case

Peterson Industries: Louis Friedman

By: David A. Garvin

Louis Friedman, the president and CEO of Peterson Industries, must make decisions about two engineering projects and the level at which they should be funded. In the process, he must manage the overall resource allocation process and the company. A rewritten version of... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives; Resource Allocation; Budgets and Budgeting; Projects; Engineering

Find at Harvard

13 Dec 2023
Video

MS/MBA Virtual Chat with Current Students and Alumni

21 Nov 2013
News

Improving Management at Google

24 Oct 2019
Video

Anu Aga

Anu Aga, former Chair of the engineering and energy company Thermax in India, describes the difficult decision to reconstitute the company’s Board of Directors and her belief in the need to keep the roles of... View Details

Video

Anu Aga

Anu Aga, former head of Thermax, an engineering and energy company in India, describes her decision to hire a consultant company in response to operational losses at the company, and of the skepticism she faced... View Details

16 May 2018
Blog Post

Internship Success: Mutual Growth Brings Intern and Enterprise Together

At HBS, Fernando Czapski, MBA 2019, was seeking an internship that would help him fulfill his career transition from engineering to product development. At Zillow, Melissa Tran, University Recruiting Programs Specialist, was responsible... View Details

Keywords: Technology

10 Mar 2022
Blog Post

How I Spent My HBS 2+2 Deferral: Vika Wasyliw

had the opportunity to do engineering co-ops (longer-term internships) at three different companies. During these experiences, I noticed that the vast majority of technical leaders either had very strong business instincts and... View Details

October 2019 (Revised October 2019)
Case

Epic Games

By: Andy Wu and Christopher Zhang

Epic Games entered a stagnant market with its PC-games digital storefront in 2018, in the context of incumbent competitors such as Steam, its meteoric rise via Fortnite, and imminent industry shifts in gaming distribution. On the surface, Epic Games Store’s competitive... View Details

Keywords: Industry Analysis; Video Games; Platforms; Comparative Advantage; Growth Strategy; Innovation Focused Strategy; Pricing Strategy; Strategy; Competition; Growth and Development Strategy; Innovation Strategy; Games, Gaming, and Gambling; Digital Platforms; Technology Industry

George A. Riedel

George A. Riedel is the Henry B. Arthur Fellow and Senior Lecturer in the General Management Unit, where he currently teaches TEM (The Entrepreneurial Manager) and acts as a Section Chair in the Required Curriculum (RC). He has also taught TOM (Technology and... View Details

01 Aug 2014
News

Kaplan Life Sciences Fellows Announced

Video

SEAS/HBS Showcase Technology Event

October 2019
Supplement

Airbus vs. Boeing (J): New Plane Developments (2016)

By: Ramon Casadesus-Masanell and Karen Elterman

This case describes Airbus and Boeing developments in 2016, including Airbus' delivery of the first A320neo (new engine option) and Boeing’s work on the 737 MAX and 777X programs. It also notes Airbus’ restructuring in 2016. View Details

Keywords: Product Development; Air Transportation; Projects; Competition; Restructuring; Manufacturing Industry; Air Transportation Industry; United States; Europe

23 May 2018
News

Teen Rocket Scientists Offer a Peek Into the Future

28 Oct 2010
News

Lose manufacturing and you lose capacity for innovation

Video

Nicolás Jodal

Nicolás Jodal, Co-Founder and CEO of GeneXus, describes how the gender balance in systems engineering has unexpectedly changed over time in Uruguay, while expressing his commitment to diversity as both a foundational aspect and a deliberate business strategy. View Details

2013
Working Paper

Competing Ad Auctions

By: Itai Ashlagi, Benjamin Edelman and Hoan Soo Lee

We present a two-stage model of competing ad auctions. Search engines attract users via Cournot-style competition. Meanwhile, each advertiser must pay a participation cost to use each ad platform, and advertiser entry strategies are derived using symmetric Bayes-Nash... View Details

Keywords: Online Advertising; Auctions; Market Participation; Market Platforms; Mathematical Methods; Competition

SSRN

Read Now

October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry