Economy Theory - Publications - Faculty & Research

27 Feb 2007
First Look

First Look: February 27, 2007

dearly for the intangible aspects of the product, which the firm works very hard to keep integrated with the physical product. Deals with a range of issues confronting creative economy companies, such as how to produce products with very... View Details

Keywords: Martha Lagace

19 Apr 2011
First Look

First Look: April 19

uncertainty, and the development of specialized expertise, while the benefits of greater breadth are linked to the economies of scope achieved by sharing common resources, such as advertising or production capacity, across activities.... View Details

Keywords: Sean Silverthorne

08 Jul 2008
First Look

First Look: July 8, 2008

he says, will become longer, fatter, and more profitable. Elberse set out to investigate whether Anderson's long-tail theory is actually playing out in today's markets. She focused on the music and home-video industries—two markets that... View Details

Keywords: Martha Lagace

25 Aug 2010
News

Games, Parties, Pranks, and Celebrations

picked the word “zipper,” and one of the guys from England made up this elaborate business theory that intertwined something or other (I can still picture him intertwining his fingers as he spoke) that in the end he claimed was called the... View Details

Keywords: Amusement, Gambling, and Recreation Industries; Arts, Entertainment

30 May 2005
Research & Ideas

Germany’s Pioneering Corporate Managers

to generate profits, he threw them out. To be clear, large German firms definitely do not move as quickly today as many American firms. The German economy is going through fundamental structural changes because of Europeanization and... View Details

Keywords: by Sean Silverthorne

Publications