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  • April 2025 (Revised April 2025)
  • Case

JPMorganChase: Leadership in the Age of GenAI

By: Iavor I. Bojinov, Karim R. Lakhani and David Lane
This case study examines JPMorgan Chase's (JPMC) journey in adopting and implementing Generative AI (GenAI) following the release of ChatGPT. It outlines JPMC's initial cautious approach focused on data security, followed by strategic investments in internal platforms... View Details
Keywords: Banks and Banking; Governance Controls; Information Technology; AI and Machine Learning; Analytics and Data Science; Cybersecurity; Digital Platforms; Digital Transformation; Information Management; Information Infrastructure; Technology Adoption; Job Cuts and Outsourcing; Knowledge Management; Knowledge Sharing; Leading Change; Growth and Development Strategy; Marketing; Product Development; Performance Improvement; Customization and Personalization; Financial Services Industry; United States
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  • 06 Nov 2019
  • Op-Ed

Torched Planet: The Business Case to Reinvent Almost Everything

The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
Keywords: by Rebecca Henderson; Energy
  • 03 Feb 2009
  • First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That... View Details
Keywords: Martha Lagace
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

investments in digital capabilities and on-the-ground community-orientated health care resources. Will it work? Can he implement it? The case explores both the strategic issues inherent in this potential View Details
Keywords: Sean Silverthorne
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

valuation of $200 million and debating changes to them that will allow them to grow their business. Ensuring that their marketing dollars were being spent efficiently was critical to the data-driven management team and proving to be complicated as the company moved... View Details
Keywords: Dina Gerdeman
  • 03 Dec 2001
  • Research & Ideas

Healthcare Conference Looks At Ailing Industry

was developed elsewhere, such as a digital form of DNA. The goal now is to redefine disease based on the underlying biological mechanisms, Lander said. By that token, diseases are going to surprise us. Reclassifying them means that some... View Details
Keywords: by Martha Lagace; Health
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

Flows in the Global Economy Digital Labor Markets and Global Talent Flows By: Horton, John, William R. Kerr, and Christopher Stanton Abstract—We review the rapid development of digital labor markets that... View Details
Keywords: Sean Silverthorne
  • 03 Nov 2009
  • First Look

First Look: Nov. 3

Publicis Groupe 2009: Toward a Digital Transformation Rosabeth Moss Kanter and Matthew BirdHarvard Business School Case 309-085 After a series of acquisitions, Maurice Levy, the Chairman and CEO of Publicis... View Details
Keywords: Martha Lagace
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

case. Purchase this case:https://hbsp.harvard.edu/product/419032-PDF-ENG Harvard Business School Case 519-014 Garanti Payment Systems: Digital Transformation Strategy (A) Işıl Akdemir Evlioğlu, executive... View Details
Keywords: Dina Gerdeman
  • 12 May 2003
  • Research & Ideas

How Hot is the “Hot Spot” Business?

broadcast Internet access some 300 feet. Hostin said the typical user isn't surfing the Web. Instead, he's logging on, downloading e-mail, and synchronizing calendar information, all to be read at a later time. "We call our Wi-Fi network a View Details
Keywords: by Sean Silverthorne & Martha Lagace; Technology; Communications; Telecommunications
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53665 Business and Green Knowledge Production in Sweden 1960s–1980s By: Bergquist, Ann-Kristin, and Kristina Söderholm Abstract—This working paper contributes to the burgeoning historical literature that has View Details
Keywords: Sean Silverthorne
  • 17 Apr 2012
  • First Look

First Look: April 17

theatre and coordinate the independent efforts from across the three theatres. Our perspective is a marked departure from the Shared Value framework, in that we embrace the inherent value of corporate philanthropy (theatre 1) on one end as well as View Details
Keywords: Carmen Nobel
  • November 2021 (Revised December 2021)
  • Supplement

PittaRosso (B): Human and Machine Learning

By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
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  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

helps bridge the gap between people's moral values and their actual behavior. Combined, the REVISE framework guides the design of policy interventions to defeat dishonesty. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49229 June 2015 International... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2013
  • First Look

First Look: July 23

venture capital firms, offering to invest Rs 200 million in return for an equity stake in the company. His dream of transforming Getit from a regional print company into a digital company with broad... View Details
Keywords: Anna Secino
  • 24 Sep 2014
  • Op-Ed

Tackling Climate Change Will Cost Less Than We Think

No one knows how much it will cost to keep the risks of significant climate disruption to a reasonable level. One commonly cited estimate puts the cost at roughly 1 percent of world GDP a year, or about $840 billion. This is a large number, but it seems smaller when... View Details
Keywords: by Rebecca Henderson; Energy; Utilities
  • 06 Mar 2018
  • First Look

First Look at Research and Ideas, March 6, 2018

history, achievements in Mexico, and challenges in Arizona, inviting students to evaluate the keys to NatureSweet’s success in Mexico and analyze their potential for replication in the United States. Will Ambelang succeed in Arizona and, in doing so, demonstrate that... View Details
Keywords: Sean Silverthorne
  • September 2022 (Revised November 2022)
  • Teaching Note

PittaRosso: Artificial Intelligence-Driven Pricing and Promotion

By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Related
  • 02 Oct 2007
  • First Look

First Look: October 2, 2007

  Working PapersDigital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers Authors:John A. Deighton and Leora Kornfeld Abstract The digital interactive transformation in... View Details
Keywords: Martha Lagace

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