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  • June 1995
  • Supplement

Frito-Lay, Decision Support System Software: Macintosh Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • June 1995
  • Supplement

Frito-Lay, Decision Support System Software: Macintosh Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • October 1994
  • Supplement

Frito-Lay, Decision Support System Software: Windows Network Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms
Related
  • October 1994
  • Supplement

Frito-Lay, Decision Support System Software: Windows Version

By: Lynda M. Applegate
Keywords: Decision Making; Applications and Software; Digital Platforms; Food and Beverage Industry
Related
  • Teaching Interest

Competing in the Age of Digital Platforms

By: Andy Wu
Without exception, the most valuable companies in the world today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or enabling the broad exchange of goods... View Details
  • Teaching Interest

Competing in the Age of Digital Platforms—(Executive Education)

By: David B. Yoffie
Summary

Without exception, the most valuable companies in the world today are platforms. Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or... View Details
Keywords: Platforms; Technology; Strategy; Digital Business; Social Networks; Self-driving Cars; Mobile Gaming; Esports; Financial Services; Online Retail; Ride-sharing; Search; Auctions; United States; Asia; China; Europe
  • Research Summary

Overview

By: Isamar Troncoso
Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details
  • Research Summary

Overview

By: Chiara Farronato
Based on a broad interest in the economics of innovation and the Internet, Professor Farronato concentrates her research on the evolution of e-commerce and peer-to-peer online platforms, including platform adoption, economies of scale, and drivers of heterogeneous... View Details
Keywords: Digital Platforms; Antitrust; Network Effects; E-Commerce Strategy
  • Research Summary

Overview

By: Kris Johnson Ferreira
Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
  • Research Summary

The Economics of Digitization

By: Shane M. Greenstein

What is the value of digital platforms that build on user-generated content? How well do existing frameworks explain the value of these businesses? While drawing on prior work, this research stream examines new issues in parts of the economy that previously were... View Details

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