Digital Brand - Publications - Faculty & Research

01 Apr 2002
News

Career Transitions, Continuing Education Focus of Washington, D.C., Club

innovative new programs, such as the club's "Books for Breakfast" series, which features authors from the cutting edge of academia and business. HBS professor Rosabeth Moss Kanter kicked off the program last year with Evolve!: Succeeding in the View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

27 Jul 2011
Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details

Keywords: by Maggie Starvish; Retail

08 Dec 2015
First Look

December 8, 2015

bank leadership knew it needed to innovate to maintain that reputation in the digital era. The bank's chairman, CEO, and EVP of digital banking unit were evaluating their options. Should they have a separate... View Details

Keywords: Sean Silverthorne

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details

Keywords: by Kristen Senz; Retail

01 Jun 2015
News

Screen Grab

Home Entertainment, the network’s DVD and digital distribution division. “The most exciting thing about this area is waking up and knowing that whatever you thought was true yesterday is not true today.” In April the company, after some... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details

19 Dec 2017
First Look

New Research and Ideas, December 19, 2017

https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details

Keywords: Carmen Nobel

01 Mar 2004
What Do You Think?

Are Customer Loyalty Initiatives Worth the Investment?

Summing Up This month's column presented two views of the importance of customer loyalty management, one challenging its feasibility and long-term impact (Michael Treacy, Double Digit Growth) and one concluding that it is one of the most... View Details

Keywords: by James Heskett

04 Sep 2019
News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details

22 Jan 2019
Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’ Director of Operations for Central... View Details

Keywords: Consumer Products / Retail

Web

Scrapbooks & Collectibles- The Art of American Advertising

Collectibles The Art of “Posting” Brand Name Management A Marketing Revolution “The number of people who save handsome advertising cards when they get a chance to get them is larger now than ever. . . . The ultimate destination of all... View Details

22 Dec 2009
First Look

First Look: Dec. 22

This memo discusses "hard-core" antitrust violations, focusing on bid rigging and market allocation, under the laws of the U.S. and other leading antitrust regimes. Purchase this note: http://cb.hbsp.harvard.edu/cb/product/310048-PDF-ENG Nettwerk: View Details

Keywords: Martha Lagace

01 Jun 2022
News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details

Keywords: Publishing Industries (except Internet); Information

01 Sep 2020
News

Good Odds

better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

20 Aug 2024
Book

Why Competing With Tech Giants Requires Finding Your Own Edge

native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned... View Details

Keywords: by Feng Zhu; Technology; Information Technology

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details

May 2019
Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta

Teaching Note for HBS No. 619-006. View Details

Citation

Purchase

06 Sep 2012
News

Fashion-Forward

disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details

Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details