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Show Results For
- All HBS Web
(595)
- People (1)
- News (145)
- Research (351)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 04 Sep 2019
- News
Alumni and Faculty Books for September 2019
science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
- 22 Jan 2019
- Blog Post
Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates
done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’ Director of Operations for Central... View Details
Keywords: Consumer Products / Retail
- 01 Jun 2015
- News
Screen Grab
Home Entertainment, the network’s DVD and digital distribution division. “The most exciting thing about this area is waking up and knowing that whatever you thought was true yesterday is not true today.” In April the company, after some... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- Web
3 Technologies that Will Change the World - Course Catalog
creating new forms of value capture (NFT’s for example) and, most of all, moving the provision of trust from institutions and governments to network protocols that have no central authority. They challenge the core notions of brand value,... View Details
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
customers live in aerospace hubs—places like Huntsville, Alabama; Melbourne, Florida; and Colorado Springs, Colorado—and, as engineers who haven’t likely changed jobs in a long time, they don’t frequent places like LinkedIn. Digital... View Details
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- 01 Sep 2020
- News
Good Odds
better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the View Details
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details
Keywords: April White
- 15 Mar 2011
- First Look
First Look: March 15
Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with View Details
Keywords: Sean Silverthorne
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
- 25 Aug 2022
- News
Vision: To Go-Go
“We’re promoting digital brands, and people need to trust those brands without knowing them,” Azuero says. “Getting that first client, that first user, is harder.” Still, he and Izquierdo are bullish on... View Details
- 01 Jun 2022
- News
June 2022 Alumni and Faculty Books
CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
- 06 Sep 2012
- News
Fashion-Forward
disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.