Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (595) Arrow Down
Filter Results: (595) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (595)
    • People  (1)
    • News  (145)
    • Research  (351)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (202)

Show Results For

  • All HBS Web  (595)
    • People  (1)
    • News  (145)
    • Research  (351)
    • Events  (1)
    • Multimedia  (6)
  • Faculty Publications  (202)
← Page 22 of 595 Results →
  • 04 Sep 2019
  • News

Alumni and Faculty Books for September 2019

science’s greatest race amidst the chaos of World War I, and a love story as epic as the railways crossing Russia. Kellogg on Branding in a Hyper-Connected World edited by Alice Tybout and Tim Calkins (MBA 1991) Wiley Kellogg on View Details
  • Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . . something of a tangible or more or less permanent value.” Fowler’s Publicity Encyclopedia ,... View Details
  • 22 Jan 2019
  • Blog Post

Balancing the Ideal with the Real: Conveying Corporate Culture to Candidates

done.” Similarly, Restaurant Brands International (RBI), home of Tim Hortons, Popeyes, and Burger King, “has a very meritocratic, performance-based culture,” says Naira Saeed (HBS MBA 2017), Tim Hortons’ Director of Operations for Central... View Details
Keywords: Consumer Products / Retail
  • 01 Jun 2015
  • News

Screen Grab

Home Entertainment, the network’s DVD and digital distribution division. “The most exciting thing about this area is waking up and knowing that whatever you thought was true yesterday is not true today.” In April the company, after some... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
  • Web

3 Technologies that Will Change the World - Course Catalog

creating new forms of value capture (NFT’s for example) and, most of all, moving the provision of trust from institutions and governments to network protocols that have no central authority. They challenge the core notions of brand value,... View Details
  • 22 Feb 2000
  • Research & Ideas

The Mind of the Market: Extending the Frontiers of Marketing Thought

"What is the nature of loyalty?" HBS Professor Gerald Zaltman asks. But it's not brand loyalty he's concerned with: rather, it's loyalty in its most fundamental sense. "What is the anatomy of loyalty?" he continues. "What is the meaning... View Details
Keywords: by Martha Lagace
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

customers live in aerospace hubs—places like Huntsville, Alabama; Melbourne, Florida; and Colorado Springs, Colorado—and, as engineers who haven’t likely changed jobs in a long time, they don’t frequent places like LinkedIn. Digital... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 03 Aug 2010
  • First Look

First Look: August 3

Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
  • 01 Sep 2020
  • News

Good Odds

better digital experience buying food,” he says. “They expect to interact with brands they can love and that care about waste, not brands that they can tolerate. We think we’re... View Details
Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing
  • Blog

Tech Power at HBS: Faculty Boost Technology Ecosystem

Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the View Details
  • 01 Dec 2017
  • News

Ask the Expert: Human Intelligence

algorithms. So much richer, in fact, that my engagement with a particular brand might be very different than yours, because it’s customized to each of us. I can also imagine this predictive learning being combined with new user... View Details
Keywords: April White
  • 15 Mar 2011
  • First Look

First Look: March 15

Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with View Details
Keywords: Sean Silverthorne
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
Keywords: by Maggie Starvish; Retail
  • 25 Aug 2022
  • News

Vision: To Go-Go

“We’re promoting digital brands, and people need to trust those brands without knowing them,” Azuero says. “Getting that first client, that first user, is harder.” Still, he and Izquierdo are bullish on... View Details
Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
Keywords: Publishing Industries (except Internet); Information
  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Citation
Purchase
Related
Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
  • 13 Jun 2018
  • News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
  • 09 Mar 2020
  • Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

demand for the various allergy products, which included several brands and package quantities, while modeling algorithmic price competition by the firms. When compared with a simulation in which each firm exhibited traditional (symmetric)... View Details
Keywords: by Kristen Senz; Retail
  • 06 Sep 2012
  • News

Fashion-Forward

disrupted by digital media, for the most part, and they had already figured out how to bring in professional management. In fashion, it wasn’t so simple.” Amed began meeting with young British designers and networking. For nine months, he... View Details
Keywords: fashion; apparel; News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade
  • May 2022
  • Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Citation
Purchase
Related
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
  • ←
  • 22
  • 23
  • …
  • 29
  • 30
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.