Designer Brand - Publications - Faculty & Research

May 2008
Supplement

Kenny Kahn at Muzak (B)

Supplemental Material for 408-057 View Details

Keywords: Organizations; Geographic Location; Innovation and Invention; Employees; Management Teams; Brands and Branding; Organizational Change and Adaptation; Organizational Culture; Design; Music Industry

Citation

Find at Harvard

14 Oct 2020
News

could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders... View Details

Keywords: Maureen Harmon

01 Mar 2004
News

Toy Story

daunting challenges, but they each expressed a zealous commitment to their work and a heartfelt belief in their products. Brand Recognition: Michael Moynihan Michael T. Moynihan (MBA 1993) was reintroduced to LEGO as an adult when his job... View Details

Keywords: Susan Young; toys; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

01 Oct 2002
News

Thinking Outside the Centerfold

most noted for have nothing to do with advertising and everything to do with advertising. We're this hybrid company that creates and distributes creative content designed to make brands famous.” View Details

24 Aug 2009
Research & Ideas

SuperCorp: Values as Guidance System

greater contact across the value chain and especially with end users builds the company brand and triggers opportunities for innovation. Rationale for thinking long-term. Sustainability is more than a buzzword for vanguard companies, and... View Details

Keywords: by Rosabeth Moss Kanter

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

different types of physicians. By understanding the dynamic effect of sales calls across heterogeneous physicians, we provide guidance on the design of optimal call patterns for route sales. The findings reveal that the long-term... View Details

Keywords: Dina Gerdeman

Profile

Jennifer Hurford

London, Frankfurt and Cairo, where she helped consumer brands and healthcare companies arrange short term financing for their suppliers, and at IDEO, a design consulting firm in which she View Details

Keywords: Financial Services

05 May 2003
What Do You Think?

Is This a Golden Era for Marketing Productivity?

respondents concerned the misuse of such techniques. As Tom Henkel put it, "I'm sure the same companies that wasted time and money on poorly designed surveys and focus groups will engage in similarly misguided neuroscience and... View Details

Keywords: by James Heskett

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

In one recent case, Procter & Gamble purchased a company producing a low-cost, mass-produced disposable electric rotary toothbrush to be marketed under its famous Crest brand umbrella. As it turns out, its founders developed the... View Details

Keywords: by James Heskett

01 Sep 2014
News

Case Study: Declawing the Competition

Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative... View Details

05 Jun 2007
First Look

First Look: June 5, 2007

response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food and nonfood lines, but differ... View Details

Keywords: Martha Lagace

01 Mar 2012
News

Shop Talk, Different Avenues

disruptive business model: an online site that requires customers to register, featuring flash sales of discounted luxury goods for men and women in categories including designer clothing, accessories, home goods, food and wine, and... View Details

Keywords: Julia Hanna; shopping; e-commerce; Clothing and Clothing Accessories Stores; Retail Trade

01 Jun 2013
News

EnTRIPreneurs

their insights about grassroots entrepreneurship to America's larger entrepreneurial community. Two stops on the itinerary: 1. Red Ants Pants (White Sulphur Springs, MT) RAP sells USA-made work clothes designed for women, including 70... View Details

Keywords: Apparel Manufacturing; Manufacturing; Beverage and Tobacco Product Manufacturing; Manufacturing

01 Mar 2004
News

Gibson Hits a High Note

Juszkiewicz, chairman and CEO, credits the company’s turnaround in part to aging baby boomers who can afford to plunk down $1,000 or more for remakes of classic designs played by the world’s top professional musicians, including B.B. King... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

16 Dec 2013
HBS Case

D’O: Making a Michelin-Starred Restaurant Affordable

consideration, both sensory and economic. On the sensory side: He has designed several eating utensils, including an espresso spoon that sports a hole in the middle so as not to break up the continuity of the crema on top. On the economic... View Details

Keywords: by Carmen Nobel & Joanie Tobin; Food & Beverage

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

Citation

Educators

Purchase

11 Aug 2014
News

The First Five Years: Melissa Fensterstock (MBA 2012)

my life. Joking aside, getting great press or opening a large account are the entrepreneurial highs that keep us going. The most challenging part of the business is managing inventory. It is easy to be aspirational and to design the next... View Details

09 Apr 2018
Blog Post

Is Business School Right for You?

Dr. Jill Avery is a senior lecturer in the marketing unit at Harvard Business School, an authority on brand management and customer relationship management (CRM), and the Faculty Chair for HBS Peek. Imagine yourself sitting in a classroom... View Details

09 Oct 2001
Research & Ideas

Five Questions for Paul Lawrence and Nitin Nohria

seemed obvious. Q: Customers are ruled by these four drives, just like everyone else. So what product, or product strategy, is needed to attract the four-drive customer? A: Those who study brands have found that great View Details

Keywords: by Sean Silverthorne

25 Jun 2019
Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

user community is a great example of how a company can gain competitive advantage by tapping into its user community. LEGO allows its users to create their own designs and share them with other users. They can even enter these View Details

Keywords: by Danielle Kost

Publications