Designer Brand - Publications - Faculty & Research

01 Dec 2015
News

Launch Codes

but a lot of them,’” says Gernon. After earlier posts in health care tech and brand marketing, Gernon worked with a number of successful startups—including MotherNature.com, which had a $50 million IPO. More recently, she discovered a... View Details

Keywords: Dan Morrell

13 Dec 2018
Blog Post

"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012

shift from her previous strengths to her new ambitions. At Path, a mobile application startup based in San Francisco, Cynthia joined as a business analyst, but during her five-year tenure, moved to design and product development, becoming... View Details

23 Apr 2014
HBS Case

Are Electronic Cigarettes a Public Good or Health Hazard?

health," one health advocate said. Consisting of a small barrel-shaped design that mimics an actual cigarette, the devices vaporize a liquid nicotine solution, which is then inhaled without the tar and carcinogens found in smoke.... View Details

Keywords: by Michael Blanding; Food & Beverage; Advertising

01 Apr 2000
News

HBS Global Conference Set for Berlin in June

Final plans are in place for the 2000 HBS Global Alumni Conference, to be held in Berlin, June 1316. Conference cochairmen Christoph-Matthias Brand (MBA '94) and Heiner Thorborg (12th ISMP) report that early registration is strong for the... View Details

14 Sep 2007
Research & Ideas

How to Profit from Scarcity

scarcity encourages us to buy sooner and perhaps to buy more than normal. We saw two excellent examples of this effect this summer with the launches of the iPhone and the seventh Harry Potter book. In both cases, the pre-launch publicity was View Details

Keywords: by John Quelch; Consumer Products; Advertising

01 Sep 2010
News

Fair Trade

status-symbol luxuries, like expensive watches or designer jeans. Why do consumers pay so much for products whose ingredients are well known to represent only a small proportion of the retail price? Beauty is certainly, as one recent... View Details

Keywords: Garry Emmons; Chemical Manufacturing; Manufacturing; Health and Personal Care Stores; Retail Trade

05 Feb 2009
Research & Ideas

In Praise of Marketing

most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details

Keywords: by John Quelch; Advertising

01 Jun 2023
News

Action Plan: Net Proceeds

was designed to provide business expertise to places in need; Goodwin brought his emergency-response experience to provide safe water systems and support medical programs. Months later, he was alarmed by a cholera outbreak rapidly... View Details

Keywords: April White; recycling; corporate social responsibility; waste management; water; Waste Management and Remediation Services; Corporate Services

14 Mar 2014
Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details

Keywords: Consumer Products / Retail

01 Feb 1999
News

Entrepreneurs Speak at HBS

all. But Branson, whose career began in the late 1960s when he launched a student magazine and then a record company, told the audience that his enterprises all fit the company's brand. He defined the Virgin brand as representing service... View Details

12 May 2015
Blog Post

Just Starting to Recruit?

Whether you are looking to hire a current MBA student or an alumnus, getting started is easy. Discover ways to meet and engage with talent at HBS. 1) Contact us - Design a personalized recruiting strategy with a team member in our office... View Details

Keywords: All Industries

January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry

Citation

Purchase

December 2003 (Revised April 2004)
Case

Dragon's Teeth Vineyards

By: Alan D. MacCormack, Marius Leibold, Sven Voelpel and Kerry Herman

Dragon's Teeth Vineyards (DTV) is a South African wine producer that is considering whether to use genetically modified organisms (GMOs) in its wine-making process. GMOs promise to lower the costs of wine production significantly through increased yields and reduced... View Details

Keywords: Technological Innovation; Growth and Development Strategy; Genetics; Transition; Brands and Branding; Product Development; Product Design; Organizational Change and Adaptation; Technology Adoption; Food and Beverage Industry; Biotechnology Industry; South Africa

Citation

Educators

Purchase

06 Oct 2003
Research & Ideas

The Growth of the Social Enterprise

social programs or services, but with limited formal mechanisms for central control and few prescribed interactions between local sites and the center. Tight affiliates are quite similar to business franchises, where the central organization retains significant control... View Details

Keywords: by Carla Tishler

01 Nov 2016
First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details

Keywords: Sean Silverthorne

25 Jan 2011
First Look

First Look: Jan. 25

PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details

Keywords: Sean Silverthorne

01 Mar 2012
News

Sun Dress

and microfibers with embedded UVA and UVB titanium dioxide blockers,” explained the Sydney Morning Herald (December 7, 2011). “The range is designed to look and feel like everyday clothing while shielding people from cancer-causing UV... View Details

Keywords: skin cancer; Clothing and Clothing Accessories Stores; Retail Trade

27 Sep 2021
News

Sewn with Love

big-name fashion icons and brands will expand their impact by doing what they do best: setting trends and making masks “cool.” VPL launched a mask line using kimono fabric Hanazawa had inherited from her family business in Japan. Louis... View Details

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

sustainability is more achievable "if the concept is integrated into the business model at inception." And as Laura Howard put it, "This works best in small companies who can design their entire business and View Details

Keywords: by Jim Heskett

22 Dec 2015
First Look

December 22, 2015

Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an... View Details

Keywords: Carmen Nobel

Publications