Publications

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January 2012
Teaching Note

Best Practice in Consumer Packaged Goods Management

By: Rebecca M. Henderson and Ryan Johnson

Keywords: Consumer Products Industry

1980
Chapter

Consumer Satisfaction, Dissatisfaction, and Complaining Behavior: A Comprehensive Study of Rentals, Public Transportation and Utilities

By: S. Ash and J. Quelch

02 Sep 2010
News

Disputing wrongful dismissal; consumers like underdogs, too

September 2019
Case

Netflix: A Creative Approach to Culture and Agility

By: Ranjay Gulati, Allison Ciechanover and Jeff Huizinga

By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and... View Details

Keywords: Digital Technologies; Streaming; Video On Demand; International Expansion; Leadership; Information Technology; Entrepreneurship; Innovation and Management; Innovation Strategy; Leadership Style; Management Style; Organizational Culture; Entertainment; Media; Change Management; Expansion; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

Fast Answer

Producer Price Index / Consumer Price Index

Where can I find the Producer Price Index or Consumer Price Index for the U.S. and other countries? Producer Price Index (PPI) U.S.: Producer Price Indexes from the Department of Labor Bureau of... View Details

29 Nov 2011
News

What We Really Know About Consumer Behavior

15 May 2009
Working Paper Summaries

Money or Knowledge? What Drives Demand for Financial Services in Emerging Markets?

Keywords: by Shawn Cole, Thomas Sampson & Bilal Zia; Financial Services

May 2024
Case

Shell's Balancing Act: Resource Allocation and the Green Transition

By: David Collis and Haisley Wert

In mid-2023, amid pressure from climate change activists, shareholder activists, and confronting enormous uncertainty about the future demand for and price of fossil fuels, new Shell CEO Wael Sawan (Harvard MBA 2003) announced a change in strategy for the U.K. oil... View Details

Keywords: Portfolio Analysis; Climate; Oil; Oil And Gas; Oil Companies; Renewables; Petroleum; Investor Demand; Investors; Corporate Strategy; Resource Allocation; Climate Change; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Business and Stakeholder Relations; Business and Shareholder Relations; Energy Industry; United Kingdom

March 1995
Case

Procter & Gamble: Improving Consumer Value Through Process Redesign

The evolution of Procter & Gamble's development of efficient consumer response (ECR) involved a series of trials, a resolve to distribute diapers on the basis of product movement, a conscious effort to move to a new means of distribution across all lines, a first cut... View Details

Keywords: Technology; Organizational Change and Adaptation; Customer Value and Value Chain; Consumer Products Industry

July 2008 (Revised May 2017)
Teaching Note

Financial Leadership in Novartis Consumer Health Businesses

By: Boris Groysberg and Geoff Marietta

Teaching Note for HBS No. 406-102. View Details

Keywords: Health Industry; Australia; Japan; Venezuela

May 2014
Article

Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment

By: Shawn A. Cole, Daniel Stein and Jeremy Tobacman

This paper estimates how experimentally-manipulated experiences with a novel financial product, rainfall index insurance, affect subsequent insurance demand. Using a seven-year panel, we develop three main findings. First, recent experience matters for demand,... View Details

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April–May 2024
Article

Gone with the Big Data: Institutional Lender Demand for Private Information

By: Jung Koo Kang

I explore whether big-data sources can crowd out the value of private information acquired through lending relationships. Institutional lenders have been shown to exploit their access to borrowers’ private information by trading on it in financial markets. As a shock... View Details

Keywords: Analytics and Data Science; Borrowing and Debt; Financial Markets; Value; Knowledge Dissemination; Financing and Loans

SSRN

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11 Feb 2022
News

Consumers Want to Use Their Purchasing Power to Address Ecological and Social Challenges, Says Geoffrey G. Jones

29 Jul 2022
News

Will Demand for Women Executives Finally Shrink the Gender Pay Gap?

2002
Working Paper

The Rise of Consumer Politics: Market Institutions and Product Choice in Postwar France and Germany

By: Gunnar Trumbull

October 14, 2023
Article

Will Consumers Buy Selfish Self-Driving Cars?

By: Julian De Freitas

Keywords: AI and Machine Learning; Ethics; Technological Innovation; Safety; Auto Industry

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December 2012
Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery

I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details

Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Consumer Products Industry; Consumer Products Industry

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September 1986 (Revised February 1991)
Case

Graves Industries, Inc. (C): Consumer Hardware Division

Describes events occurring over a three-year period in a division of Graves Industries. The division is being squeezed for profit, and managers in the division get involved in some fraudulent financial reporting schemes involving revenues and capitalization of... View Details

Keywords: Earnings Management; Crime and Corruption; Ethics; Financial Reporting